DOWNLOAD the FREE Event Marketing Planning Template at
Planning an event is as complicated a large wedding—nothing is rocket science but the number of tasks, the level of detail and the compressed timeline is a breeding ground for mishaps. At the end of the day, B2B sales reps will agree that well run events:
- where meetings with the right people in attendance
- from the right companies
- with a backdrop of a meaningful topic
These are ideal opportunities to increase the sales funnel with qualified sales opportunities. Well constructed marketing Events are also great vehicles to increase the velocity of forecasted deals in the sales pipeline.
For Marketers, it is imperative to establish a managed, repeatable process for events and then to optimize it.
Download the FREE Marketing Event Template to select events based on a process that is consistent with your Marketing strategy.
Download go to market planning templates at