Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Enterprise Tech Buying Committees

73 views

Published on

Enterprise Tech Buying Committees

Read the full post at https://www.fourquadrant.com/enterprise-tech-buying-committees/

Annual B2B Buyers Survey has spotlighted the ever-changing needs and expectations of the different stakeholders in complex purchasing decisions.

Enterprise B2B buyers are engaging earlier with sales and conducting many of the key steps in their path to purchase to support a more agile approach to selecting new solutions.

Key Takeaways - Enterprise Tech Buying Committees
• 83% often accelerate or put purchase decisions on hold based changing business needs and/or priorities

• 74% said they conduct a more detailed ROI analysis before making a final decision

• 83% agree they often accelerate or put purchase decisions on hold based changing business needs and/or priorities

• 42% said that they spoke to and engaged with reps from the vendor in the
first month, compared to 33% in 2018;
• 33% accepted outreach from vendors for calls and demos in the first month

• 25% sought RFP, competitive bids and/or pricing information from vendors in the first month

==========================================

VIEW THE DECK TO SEE
- Applications of AI in Marketing
- Timeline for B2B Tech Purchases
- What Do B2B Tech Purchases Require From Vendors
- The Length of Your B2B Tech Purchase Process
- Roles in the B2B Tech Purchase Process
- How Many People Are In the B2B Tech Purchase Decision
- Do Ads Impact The B2B Purchase Decision

==========================================
Additional Go to Market Resources @ FourQuadrant.con

Enterprise Tech Buying Committees https://www.fourquadrant.com/enterprise-tech-buying-committees/

IT Spending Research@ fourquadrant.com/go-to-market-it-spending-research/

Sales Pipeline Planning Model@
fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/

Go to Market Resources @ fourquadrant.com

Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/

Free Downloads @ fourquadrant.com/free-marketing-templates/

Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

Published in: Business
  • Be the first to comment

  • Be the first to like this

Enterprise Tech Buying Committees

  1. 1. Go to market resources @ fourquadrant.com Enterprise Tech Buying Committees
  2. 2. Enterprise Tech Buying Committees Applications of AI in Marketing Go to market resources available @ www.fourquadrant.comSource: DemandGen
  3. 3. Enterprise Tech Buying Committees Timeline for B2B Tech Purchases Go to market resources available @ www.fourquadrant.comSource: DemandGen
  4. 4. Enterprise Tech Buying Committees Do Ads Impact The B2B Purchase Decision Go to market resources available @ www.fourquadrant.comSource: DemandGen
  5. 5. Enterprise Tech Buying Committees Has the Length of Your B2B Tech Purchase Process Lengthened Go to market resources available @ www.fourquadrant.comSource: DemandGen
  6. 6. Enterprise Tech Buying Committees What Do B2B Tech Purchases Require From Vendors Go to market resources available @ www.fourquadrant.comSource: DemandGen
  7. 7. Enterprise Tech Buying Committees Your Role in the B2B Tech Purchase Process Go to market resources available @ www.fourquadrant.comSource: DemandGen
  8. 8. Enterprise Tech Buying Committees How Many People In the B2B Tech Purchase Decision Go to market resources available @ www.fourquadrant.comSource: DemandGen
  9. 9. IT Spending Research@ fourquadrant.com/go-to-market-it-spending- research/ Sales Pipeline Planning Model@ fourquadrant.com/go-to-market-planning-templates/sales-pipeline- planning-model/ Go to Market Resources @ fourquadrant.com Use Cases & Buyers of AI@ fourquadrant.com/use-cases-and-buyers-of-ai/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates/ Go to Market Resources From Four Quadrant for Sales & Marketing Go to market resources available @ www.fourquadrant.com

×