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Enterprise Content Marketing Findings

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Enterprise Content Marketing Findings

READ THE FULL POST AT https://www.fourquadrant.com/content-marketing-elevates-go-to-market-execution/

KEY TAKEAWAYS
- Nearly 30% of enterprise content marketers say content marketing and sales are not very/not at all aligned in their organization.
- 36% of enterprise content marketers say their organization has a documented content marketing strategy.
- 38% of enterprise content marketers describe their organization’s proficiency with the use of content marketing technology as intermediate; another 30% describe it as novice.
- 59% of enterprise content marketers say they always/frequently prioritize the audience’s informational needs over their organization’s sales/promotional message.

INCLUDED IN THIS DECK
- Changes in Enterprise Content Marketing Budgets
- Enterprise Content Marketing Goal Achievement
- Benefits of a Documented Enterprise Content Marketing Strategy
- Top 5 Enterprise Content Marketing Issues
- Where Did Enterprise Content Marketer’s Spend Money
- Enterprise Content Marketer’s Use of Personas
- How Enterprise Content Marketer’s Nurture
- Driver’s for Creating Enterprise Content
- Research Techniques of Enterprise Content Marketer’s
- Content Marketing Technology Benefits
- Technologies Enterprise Content Marketing Teams Use
- Why Enterprise Content Marketer’s Pay
- Enterprise Content Marketing Team Structure
- Proportion of Enterprise Marketers With a Content Marketing Strategy
- Enterprise Content Marketer’s Proficiency With Technology

FOR ADDITIONAL GO-TO-MARKET RESOURCES VISIT

Read the full post fourquadrant.com/content-marketing-elevates-go-to-market-execution/

Tech Trends for B2B Marketers @ fourquadrant.com/tech-trends-for-b2b-marketers/

CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-2019/

Go to Market Resources @ fourquadrant.com/

Free Downloads @ fourquadrant.com/free-marketing-templates/

IT Tech Spending Research @ fourquadrant.com/go-to-market-it-spending-research/

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Enterprise Content Marketing Findings

  1. 1. Go to market resources @ fourquadrant.com Enterprise Content Marketing Findings
  2. 2. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Changes in Enterprise Content Marketing Budgets Source: Content Marketing Institute, MarketingProfs
  3. 3. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Enterprise Content Marketing Goal Achievement Source: Content Marketing Institute, MarketingProfs
  4. 4. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Benefits of a Documented Enterprise Content Marketing Strategy Source: Content Marketing Institute, MarketingProfs
  5. 5. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Top 5 Enterprise Content Marketing Issues Source: Content Marketing Institute, MarketingProfs
  6. 6. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Where Did Enterprise Content Marketer’s Spend Money Source: Content Marketing Institute, MarketingProfs
  7. 7. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Enterprise Content Marketer’s Use of Personas Source: Content Marketing Institute, MarketingProfs
  8. 8. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings How Enterprise Content Marketer’s Nurture Source: Computer Economics
  9. 9. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Driver’s for Creating Enterprise Content Source: Content Marketing Institute, MarketingProfs
  10. 10. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Research Techniques of Enterprise Content Marketer’s Source: Content Marketing Institute, MarketingProfs
  11. 11. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Content Marketing Technology Benefits Source: Content Marketing Institute, MarketingProfs
  12. 12. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Technologies Enterprise Content Marketing Teams Use Source: Content Marketing Institute, MarketingProfs
  13. 13. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Why Enterprise Content Marketer’s Pay Source: Content Marketing Institute, MarketingProfs
  14. 14. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Enterprise Content Marketing Team Structure Source: Content Marketing Institute, MarketingProfs
  15. 15. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Proportion of Enterprise Marketers With a Content Marketing Strategy Source: Content Marketing Institute, MarketingProfs
  16. 16. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Enterprise Content Marketer’s Proficiency With Technology Source: Content Marketing Institute, MarketingProfs
  17. 17. Go to market resources available @ www.fourquadrant.com Enterprise Content Marketing Findings Enterprise Content Marketing Maturity Assessment Source: Content Marketing Institute, MarketingProfs
  18. 18. Read the full post fourquadrant.com/content-marketing-elevates-go-to- market-execution/ Tech Trends for B2B Marketers @ fourquadrant.com/tech-trends-for-b2b- marketers/ CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018- 2019/ Go to Market Resources @ fourquadrant.com/ Free Downloads @ fourquadrant.com/free-marketing-templates/ IT Tech Spending Research @ fourquadrant.com/go-to-market-it-spending- research/ Go to Market Resources From Four Quadrant for Sales & Marketing

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