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Enterprise Content Marketing Findings
READ THE FULL POST AT https://www.fourquadrant.com/content-marketing-elevates-go-to-market-execution/
- Nearly 30% of enterprise content marketers say content marketing and sales are not very/not at all aligned in their organization.
- 36% of enterprise content marketers say their organization has a documented content marketing strategy.
- 38% of enterprise content marketers describe their organization’s proficiency with the use of content marketing technology as intermediate; another 30% describe it as novice.
- 59% of enterprise content marketers say they always/frequently prioritize the audience’s informational needs over their organization’s sales/promotional message.
INCLUDED IN THIS DECK
- Changes in Enterprise Content Marketing Budgets
- Enterprise Content Marketing Goal Achievement
- Benefits of a Documented Enterprise Content Marketing Strategy
- Top 5 Enterprise Content Marketing Issues
- Where Did Enterprise Content Marketer’s Spend Money
- Enterprise Content Marketer’s Use of Personas
- How Enterprise Content Marketer’s Nurture
- Driver’s for Creating Enterprise Content
- Research Techniques of Enterprise Content Marketer’s
- Content Marketing Technology Benefits
- Technologies Enterprise Content Marketing Teams Use
- Why Enterprise Content Marketer’s Pay
- Enterprise Content Marketing Team Structure
- Proportion of Enterprise Marketers With a Content Marketing Strategy
- Enterprise Content Marketer’s Proficiency With Technology
FOR ADDITIONAL GO-TO-MARKET RESOURCES VISIT
Read the full post fourquadrant.com/content-marketing-elevates-go-to-market-execution/
Tech Trends for B2B Marketers @ fourquadrant.com/tech-trends-for-b2b-marketers/
CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-2019/
Go to Market Resources @ fourquadrant.com/
Free Downloads @ fourquadrant.com/free-marketing-templates/
IT Tech Spending Research @ fourquadrant.com/go-to-market-it-spending-research/