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CMO Spending Survey Results

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CMO Spending Survey Results

View more charts & stats to develop your go to market strategy and guide your tactical execution at
https://www.fourquadrant.com/go-to-market-charts-marketing/

In this deck there are 10 informative, detailed, pragmatic, actionable graphics to view.

Deck Outline - Key Planning Assumptions Based on Research
- Marketing Budget Trends
- Marketing Budget Composition
- New Responsibilities – Functions & Reports
- Top Marketing Priorities
- Capital Budget for Marketing
- Does Marketing Have a P&L

Key Findings

Marketing budgets continue their steady ascent in 2016, climbing to 12% of company revenue

CMO marketing tech spending is on track to exceed the CIO technology spend in 2017 as marketing looks after a growing number of customer touch points

24% of marketing leaders expect their 2017 digital advertising budget will rise significantly

CMOs that own or share P&L responsibility get budgets that are 20% higher, on average

For additional go to market resources visit www.fourquadrant.com

Free Downloads @ fourquadrant.com/free-marketing-templates/

For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/

Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/

Go-To-Market Strategy Planning Templates @
www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

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CMO Spending Survey Results

  1. 1. Go to market resources @ fourquadrant.com CMO Spending Survey Results
  2. 2. CMO Spending Survey Results Key Planning Assumptions Based on Research § Marketing Budget Trends § Marketing Budget Composition § New Responsibilities – Functions & Reports § Top Priorities § Capital Budgets § Who Owns P&L
  3. 3. CMO Spending Survey Results § Marketing Budgets on the Rise Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  4. 4. § How Much Will Marketing Budgets Change CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  5. 5. § Marketing Expense Budget Deconstructed CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  6. 6. § Where Are Marketing Dollars Spent CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  7. 7. § Top Priorities for Marketing Investment CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  8. 8. § Marketing Expense Budget Allocation CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  9. 9. § Who Controls the Marketing Capital Budget CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  10. 10. § Does Marketing Have It’s Own P&L CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  11. 11. § New Functions Report to the CMO CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  12. 12. § Who Does the Chief Customer Officer Report to CMO Spending Survey Results Go to Market Resources for B2B Marketers @ https://www.fourquadrant.com/Source: Gartner
  13. 13. Go to Market Resources @ fourquadrant.com FREE DOWNLOADS @ fourquadrant.com/free-marketing-templates/ Read Go to Market Insights @ fourquadrant.com/marketing-resource-blog/ DOWNLOAD Go to Market Planning Template @ https://www.fourquadrant.com/go-to-market-planning-templates/ GTM Resources for B2B Marketers Leverage Go to Market Resources Built by A CMO for B2B Marketers

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