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CMO Budget Survey Results

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CMO Budget Survey Results

Findings and insights from the 2017-2018 Gartner CMO Spend Survey

VIEW more Spending research at https://www.fourquadrant.com/go-to-market-it-spending-research/

Gartner states that it’s time for marketing to show:

- Marketing’s financial management credentials

- That marketing can deal with financial constraints

- Accountability for business performance and show that marketing can grow the business while making hard choices.

After 3 years of budget increases for marketing, marketing budget growth slowed in 2017-2018.

In 2016 marketing budgets were 12.1% of company revenue

In 2017 marketing budgets were 11.3% of company revenue

Marketing leaders must now justify past budget commitments and show the returns they deliver to ensure the future fiscal health of marketing.

View this deck to see:

- CMO Budget Survey Results – CMO’s Budget

- CMO Budget Survey Results: Growth, Customer Acquisition & Retention

- CMO Budget Survey Results – Funding Innovation

- CMO Budget Survey Results – Budget for Labor, Services, Paid Media & MarTech

- CMO Budget Survey Results – Digital Advertising

- CMO Budget Survey Results – Overview of CMO’s Budget

FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:

Download free marketing templates @ fourquadrant.com/free-marketing-templates/

View more IT Spending Research at https://www.fourquadrant.com/go-to-market-it-spending-research/

For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/

Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

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CMO Budget Survey Results

  1. 1. Go to market resources @ fourquadrant.com CMO Budget Survey Results
  2. 2. Go to market resources available @ www.fourquadrant.com CMO Budget Survey Results: Growth, Customer Acquisition & Retention Source: Gartner
  3. 3. Go to market resources available @ www.fourquadrant.com CMO Budget Survey Results – Funding Innovation Source: Gartner
  4. 4. Go to market resources available @ www.fourquadrant.com CMO Budget Survey Results – Budget for Labor, Services, Paid Media & MarTech Source: Gartner
  5. 5. CMO Budget Survey Results – Digital Advertising Go to market resources available @ www.fourquadrant.comSource: Gartner
  6. 6. CMO Budget Survey Results – Overview of CMO’s Budget Go to market resources available @ www.fourquadrant.comSource: Gartner
  7. 7. Go to Market Resources @ fourquadrant.com Go to Market Charts for Sales @ fourquadrant.com/go-to-market-charts- marketing/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/marketing-resource-blog/ Go to Market Planning Templates @ fourquadrant.com/go-to-market- planning-templates/ Go to Market Resources From Four Quadrant for Sales & Marketing

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