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CMO Budget Allocation 2019

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CMO Budget Allocation 2019

Read the full post at https://www.fourquadrant.com/cmo-spend-research-results-2018-2019/

View the Deck to Learn:
- How much companies spend on marketing
- How marketing budgets will change in 2019 and why
- Capabilities, programs, and channels that are essential to marketing success
-How to set KPIs and measure marketing success

Key Takeaways:
- Marketing Budgets Remain Steady Despite Uncertain Times Ahead
- 29% of the Marketing Budget Is Allocated to Technology, Diverting Budget From All Areas of Marketing Operations
- Advertising Dominates the CMO’s Multichannel Marketing Budget, With Digital Surpassing Offline
- Digital Workhorses Account for 25% of Marketing Investments
- Over 9% of the Marketing Budget Is Allocated to Digital Commerce, but CMOs Downplay Its Strategic Importance
- One in Every $6 in Marketing Is Spent on Innovation
- CMOs Prioritize Customer Experience and Customer Analytics
- CMOs Struggle to Align Marketing Metrics With Business Priorities
- Personalization Prevails, but Means Different Things to Different People

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Read the full post on CMO Budget Allocation 2019 at https://www.fourquadrant.com/cmo-spend-research-results-2018-2019/

FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR:

Marketing Automation Buyer’s Checklist
https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

How to Evaluate B2B Marketing Automation Platforms
https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/

Download free marketing templates @ fourquadrant.com/free-marketing-templates/

For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/

Go-To-Market Strategy Planning Templates @
https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

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CMO Budget Allocation 2019

  1. 1. Go to market resources @ fourquadrant.com CMO Budget Allocation 2019
  2. 2. CMO Budget Allocation 2019 Marketing Budget as a Percent of Revenue Go to market resources available @ www.fourquadrant.comSource: Gartner
  3. 3. CMO Budget Allocation 2019 CMO Budget – Percentage Split for People & Programs Go to market resources available @ www.fourquadrant.comSource: Gartner
  4. 4. CMO Budget Allocation 2019 CMO Marketing Budget for Innovation Go to market resources available @ www.fourquadrant.comSource: Gartner
  5. 5. CMO Budget Allocation 2019 CMO Marketing Expense as a Percent of Revenue Go to market resources available @ www.fourquadrant.comSource: Gartner
  6. 6. CMO Budget Allocation 2019 CMO Marketing Budget for Personalization Go to market resources available @ www.fourquadrant.comSource: Gartner
  7. 7. CMO Budget Allocation 2019 CMO - Critical Marketing Capabilities Go to market resources available @ www.fourquadrant.comSource: Gartner
  8. 8. CMO Budget Allocation 2019 CMO Marketing Budget Allocation by Channel Go to market resources available @ www.fourquadrant.comSource: Gartner
  9. 9. CMO Budget Allocation 2019 CMO Marketing Budget – Metrics Tracked Go to market resources available @ www.fourquadrant.comSource: Gartner
  10. 10. Read the full post at www.fourquadrant.com/cmo-spend-research-results- 2018-2019/ Marketing Automation Buyer’s Checklist https://www.fourquadrant.com/go- to-market-planning-templates/marketing-automation-buyers-checklist Go to Market Resources @ fourquadrant.com Go to Market Charts for Marketing @ fourquadrant.com/go-to-market- charts-marketing Free Downloads @ fourquadrant.com/free-marketing-templates Go to Market Insights @ fourquadrant.com/go-to-market-planning- templates Go to Market Resources From Four Quadrant for Sales & Marketing

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