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B2B & B2C Digital Research

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B2B & B2C Digital Research

Read the full post @ B2B & B2C Digital Trends fourquadrant.com/b2b-b2c-digital-trends/

The research looks at the most significant digital-related trends that are driving marketing and customer experience strategies.

The best-in-class B2B & B2C companies are delivering first-class, personalized customer experiences built on a foundation of integrated marketing and CX technology.

Best-in-class B2B & B2C organizations classify themselves as very advanced at customer experience are almost three times more likely than their peers to have exceeded their top 2018 business goal by a significant margin.

Only 10% of responding B2B & B2C companies regard themselves as very advanced at CX.

Digital-first companies are 64% more likely than their peers to have exceeded their top 2018 business goal by a significant margin (23% vs. 14%).
CX leaders are four-and-a-half times more likely than other companies to have a highly integrated, cloud- based technology stack (32% vs. 7%).

Companies with a highly unified technology stack are 131% more likely to have significantly outperformed their top 2018 business goal (30% vs. 13%).

Half (50%) of client-side respondents say their organizations are planning to increase CX-related technology spending in 2019, and only 5% say they plan to reduce it

VIEW THIS DECK TO SEE
- Customer Experience (CX) Maturity
- CX Maturity Correlated to Exceeding Business Goals
- CX Maturity Correlated to Exceeding Business Goals, By Digital Maturity
- Approach to Customer Experience (CX) Technology
- Digital is a Key Opportunity for Organizations
- Digital is a Key Opportunity for B2B & B2C Organizations
- Digital Projects Climb in Importance
- Digital Initiatives Are On Executive Minds

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ADDITIONAL GO TO MAKRET RESOURCES @ FOURQUADRANT.COM

Full post @ B2B & B2C Digital Trends fourquadrant.com/b2b-b2c-digital-trends/

Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/

Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/

Go to Market Resources @ fourquadrant.com

How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/

Free Downloads @ fourquadrant.com/free-marketing-templates/

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B2B & B2C Digital Research

  1. 1. Go to market resources @ fourquadrant.com B2B & B2C Digital Research
  2. 2. B2B & B2C Digital Research Customer Experience (CX) Maturity Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  3. 3. B2B & B2C Digital Research CX Maturity Correlated to Exceeding Business Goals Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  4. 4. B2B & B2C Digital Research CX Maturity Correlated to Exceeding Business Goals, By Digital Maturity Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  5. 5. B2B & B2C Digital Research Approach to Customer Experience (CX) Technology Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  6. 6. B2B & B2C Digital Research Priorities for IT Professionals Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  7. 7. B2B & B2C Digital Research Digital is a Key Opportunity for Organizations Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  8. 8. B2B & B2C Digital Research Digital is a Key Opportunity for B2B & B2C Organizations Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  9. 9. B2B & B2C Digital Research Digital Projects Climb in Importance Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  10. 10. B2B & B2C Digital Research Digital Initiatives Are On Executive Minds Go to market resources available @ www.fourquadrant.comSource: eConsultancy & Adobe
  11. 11. Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market- planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing- analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Resources From Four Quadrant for Sales & Marketing Go to market resources available @ www.fourquadrant.com

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