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ABM Vendor Analysis


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ABM Vendor Analysis

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Account-based-marketing (ABM) software should align sales and marketing.

The key for a successful ABM strategy is the identification of quality target accounts prior to implementing a tailored marketing strategy.

ABM software automates and reduces the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts at he right time and with the right message.

ABM software enables marketers to identify the right people in the right companies and to craft personalized buying journeys, increase customer lifetime value, and build further opportunity for in-pipeline accounts.

ABM allows users to combine prospect data with real-time customer experience data.

ABM software can be used to acquire new accounts, nurture existing and promising accounts, and expand and grow enterprise accounts.

ABM Platforms Accelerate Time-To-Results
- A wide variety of solutions and approaches
- Numerous entrants from adjacent markets
- Lots of mergers-and-acquisitions activity

Three characteristics define today’s ABM platforms
1. Support multiple steps in the ABM process
2. Offer strong native capabilities.
3. Are used by marketers to complement their marketing automation platforms.

ABM Vendor Analysis

Read the full post at


Sales Pipeline Planning Model

Account Based Marketing Template – Account Intelligence Brief

Strategic Account Plan Template

Demand Creation Planning Template

ABM – Account Intelligence Template
B2B SaaS Metrics
The Role of Account Intelligence in ABM
ABM Best Practices

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ABM Vendor Analysis

  1. 1. Go to market resources @ ABM Vendor Analysis
  2. 2. Go to market resources available @ ABM Vendor Analysis ABM Platforms Accelerate Time-To-Results The following elements characterize the market for ABM platforms: § A wide variety of solutions and approaches. Most of the vendors in this report have strong core competencies in one or two key areas, such as insights, engagement, or orchestration and have built out, plan to build out, or have acquired complementary capabilities over time. § Numerous entrants from adjacent markets. Nimble vendors always chase the next big thing — and for good reason in the case of ABM. § Lots of mergers-and-acquisitions activity. Forrester expects M&A announcements to continue, as vendors within and outside the ABM market seek to expand their capabilities and/or capture a share of this market. Source: Forrester
  3. 3. Go to market resources available @ Public Cloud Service Revenue & Forecast ABM Vendor Ranking Source: Forrester
  4. 4. Go to market resources available @ Public Cloud Service Revenue & Forecast ABM Vendor Evaluation Source: Forrester
  5. 5. Go to market resources available @ ABM Vendor Analysis ABM Criteria Source: Forrester
  6. 6. ABM Platforms ABM – Account Intelligence Template template/ B2B SaaS Metrics The role of Account Intelligence in ABM intelligence-01752656 ABM Best Practices Go to Market Resources From Four Quadrant for Sales & Marketing