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Marketing Originals - Creating Campaigns That Sell


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Leeds email marketing company focused on delivering you new business leads at the right price so why not get new sales leads and generate more leads

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Marketing Originals - Creating Campaigns That Sell

  1. 1.<br />1<br />
  2. 2. Creating Campaigns that sell<br />2<br /><br />
  3. 3. About us<br /> The way consumers and businesses interact with services or a brand has changed forever. Here at Marketing Originals we use original ideas along with tried and tested techniques and marketing strategies to achieve your goals.With the current economic climate we understand how precious your budget is. So rest assured we use all of our industry knowledge and experience to manage and deliver the right service or campaign on budget. All of this whilst delivering you that all important return of investment. Plus, we do everything in house. Everything means everything. From conceptualisation, design, build and delivery to make your business go on line, to marketing and generate new business and helping you grow.We also do everything in between, from creating your brand to cool flash and hardcore SEO. Just ask!<br />3<br /><br />
  4. 4. Objective<br />Understand the function of an advertisement<br />To help give clear direction relating to the brief & critique of concepts & designs<br />To aid your understanding of good advertising copy<br />4<br /><br />
  5. 5. The function of advertising<br /> attract & hold the maximum attention of the right kind of prospects whilst a selling story is told and a favourable action or re-action is induced…<br />5<br /><br />
  6. 6. Why advertise?<br />Launch product/brand<br />Change perception<br />Reach new markets<br />Convey news<br />Sell<br />6<br /><br />
  7. 7. …words are, of course, the most powerful drug used by mankind….<br />Rudyard Kipling 14th February 1914<br />7<br /><br />
  8. 8. Building a concept<br />Make it easy for the reader to connect with the message<br />Start with the problem<br />How can the problem be illustrated<br />Present the product or service as the solution<br />8<br /><br />
  9. 9. Key elements<br />Headline<br />Image<br />Body-copy<br />Call to actions<br />9<br /><br />
  10. 10. Benefits, benefits, benefits<br />We don’t buy what something is…we buy how we will feel once we’ve made the purchase.<br />10<br /><br />
  11. 11. Features <br />A feature is a ‘fact’<br />Something true, present in a tangible item at the time of manufacture<br />Benefits<br />A benefit is the pleasure or improvement derived from the presence of the fact. Generally associates with emotion<br />11<br /><br />
  12. 12. Relationship email marketing<br />Increase customer loyalty as well as sales<br />Send out regular newsletters to subscribers <br />The content can be news, offers and promotions<br />Control the frequency of the newsletter <br />Increases brand awareness <br />Customer retention levels increase<br />Sales increase<br />Subscribers have essentially raised their hands and asked you to keep in touch. Its imperative that you do so!<br />12<br /><br />
  13. 13. Acquisition email marketing<br />Looking for new or extra Sales Leads?<br />One of the most powerful marketing tools available<br />Achieve multiple objectives over a period of time<br />Send out large volumes of emails <br />Leads come back within 48 hours<br />Sales increase<br />Contact those who refuse:<br /> Sales calls <br /> Make appointments <br /> Respond to direct mail <br /> This is where we come in<br />Let us send your emails directly to the potential customer for you. As part of the service we’ll also manage your campaign - leaving you to just follow up the leads and grow your business.<br />13<br /><br />
  14. 14. How it works<br />First Point of Contact – We will discuss and help you with your requirements. <br />Account Manager – Your assigned account manager will be there with you every step of the way.<br />Building your Target Audience – Whether you use our database, your own or both, we will build you the ideal mailing list.<br />Design – Our experienced designers will produce high impact artwork & newsletters for your campaign.<br />Sending your Campaign – With our experience we will create a campaign structure for maximum results.<br />Results – Leads generated are there for you to view, follow up and close!<br />14<br /><br />
  15. 15. Thank You<br /><br /><br />Marketing Originals daily news page<br />08446 644 554<br />15<br /><br />