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Social Networking Basics Part I


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Social Networking Basics Part I for NAAM Conference 2011

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Social Networking Basics Part I

  1. 1. Social Networking Basics- Part I Presented By: Sheryl Connelly CEO- Marketing Media Management
  2. 2. Agenda <ul><li>Discuss what Social Media IS and ISN’T </li></ul><ul><li>Gauge your readiness in using Social Media to promote your museum </li></ul><ul><li>Discuss which platforms and tools are the best to start with </li></ul><ul><li>Encourage you to come to the afternoon seminar to learn the how-to’s </li></ul>
  3. 3. In One Word: Social Media Is…..
  4. 4. The REALITY……
  5. 5. Social Media Is Not… <ul><li>A Fad </li></ul><ul><li>A Static Venue of Advertising </li></ul><ul><li>A website </li></ul><ul><li>A promotional “soapbox” </li></ul><ul><li>Completely Free </li></ul><ul><li>#winning </li></ul><ul><li>Tiger’s Blood </li></ul>
  6. 6. Stand Up!!! And stay standing if….. <ul><li>You play a part in operating a museum </li></ul><ul><li>You have a LinkedIn profile AND your museum has one </li></ul><ul><li>Your museum has a written marketing plan </li></ul><ul><li>Your museum has informational website </li></ul><ul><li>Your museum has an optimized landing page on your website </li></ul><ul><li>Your museum uses email marketing to stay in front of your customer base with relevant news and information </li></ul><ul><li>Your museum has an active company blog AND seeks out guest bloggers or looks for guest blogging opportunities </li></ul><ul><li>Your museum is submitting articles to submission sites at least once a month </li></ul><ul><li>Your museum is using Facebook, Twitter, MySpace, YouTube etc in a NON-SALESY way. </li></ul><ul><li>Your museum is using Foursquare </li></ul><ul><li>Your museum is using mobile marketing to stay in front of your targeted groups </li></ul>
  7. 8. Social Media Is About Wearing the KLT K- Know L- Like T- Trust
  8. 9. Case Studies
  9. 11. Are You Ready?? <ul><li>Social Media Management </li></ul><ul><li>The Average Engagement Plan on a Weekly Basis may include: </li></ul><ul><li>Research and writing blog posts, articles, and whitepapers- 8-10 hours </li></ul><ul><li>Commenting and posting on target influencers blogs and forums- 3.5 hours </li></ul><ul><li>Direct contact with influencers- 1 hour </li></ul><ul><li>Forum moderation- 5 hours </li></ul><ul><li>Facebook page and group management- 2 hours </li></ul><ul><li>Twitter management- 1 hour </li></ul><ul><li>Managing social bookmarking profiles- 2 hours </li></ul><ul><li>Slideshare account management- 2 hours </li></ul><ul><li>You Tube Channel Management- 3 hours </li></ul>30+ Hours!!!!!
  10. 12. Where Should I Start?
  11. 13. Use Social Couponing Sites
  12. 14. <ul><li>Making Friends & Establishing Credibility </li></ul>Additional Resource
  13. 15. <ul><li>Detailed reports showing where the merchant is listed or mentioned online </li></ul><ul><li>Syndication of your business profile across internet yellow pages, local search, social networking, regional and category specific sites includes the submission of correct information to sites such as directories, search engine listings, review sites, etc. </li></ul><ul><li>Listing of the sites we will be submitting to located on each report that is updated each month </li></ul><ul><li>Notifications of report activity sent via email or text message </li></ul><ul><li>Ability to request new reports at any time </li></ul><ul><li>Reviews management – ability to respond directly and publicly to reviews </li></ul><ul><li>Full-featured business profile that can be updated at any time </li></ul><ul><li>Competitive analysis – see how you rank against known competitors and businesses with high online visibility </li></ul>
  14. 16. QUESTIONS? <ul><li>Join Me For Part II of Social Media Basics at 1:30pm to learn: </li></ul><ul><li>How to build a following via social media. </li></ul><ul><li>Current trends </li></ul><ul><li>How to make it all work together. </li></ul><ul><li>Mobile marketing </li></ul>
  15. 17. CONNECT WITH ME http:// h ttp:// http:// http:// http://