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The Whats and Whys of Blogging

Need to write a blog and don't know where to begin? Here's the who, what, why, where, when, and how (and then some) of blogging that should help you get started in the right direction!

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The Whats and Whys of Blogging

  1. 1. Need to write a blog and don't know where to begin? Here's the who, what, why, where, when, and how (and then some) of blogging that should help you get started in the right direction! WHOIS YOUR BLOG’S AUDIENCE? WHAT IS A BLOG? WHY BLOG? WHEN? WHERE? HOW TO PROMOTE? HOW LONG? Think about what you are passionate about and type Think about what you want others to know about your company and type Ask about what your friends or clients want to know Start out at 1-2 a month consistentBe Increases search ranking Increases your brand’s visibility Anyone Increases trafficto your site Email it to friends or clients Company’s website blog Between 300-1500 words If over 1500 words, break into a series WordPress Weebly TumblrSquareSpace Wix Blogger The WHO, WHAT, WHY, andWHERE, WHEN, HOW of Blogging creativity Your Your personality Your expertise A target audience Set a specific timeof the day Increase to 3-4 a week* on social Share/Pin media Use advertising social media *Companies publishing 16+ blog posts per month receive almost 3.5 times more traffic than companies that published between 0-4 monthly posts. Makes you or your company more relevant and reputable HOW TO BEGIN? MarketingInColor.com Sources: http://blog.hubspot.com/marketing/blogging-frequency-benchmarks http://www.dearblogger.org/blogger-or-wordpress-better http://www.socialmediaexaminer.com/grow-your-blog-audience/ http://weblogs.about.com/od/startingablog/p/WhatIsABlog.htm

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