Secrets Of Power Marketing


Published on

Secrets of Power Marketing is the first guide to personal marketing for the non-marketer. Enjoy this book review of this national bestseller by Peter Urs Bender and George Torok.

Published in: Education

Secrets Of Power Marketing

  1. 1. Secrets of Power Marketing Promote Brand You! The first guide to personal marketing for the non-marketer. National Bestseller
  2. 2. Is this book for you?
  3. 3. Are you a business owner, professional service provider or
  4. 4. Are you facing tough competition?
  5. 5. Do you want to get more from your marketing – without spending more money?
  6. 6. Here’s what “they” said
  7. 7. Client Results "Secrets of Power Marketing 3000 helped us increase our business 3,000% - and that 2500 was from just one client. 2000 Secrets of Power Marketing 1500 enabled us to better service Revenue our client and build a positive 1000 working relationship.” 500 Richard Maude, President Ad Plus Promotions Inc. 0 Year 1 Year 5
  8. 8. Chicken Soup for the Marketing Soul “If every entrepreneur had to read this book before they started their business, they would enjoy a more profitable and rewarding life.” Jack Canfield Co-author of Chicken Soup for the Soul
  9. 9. Media Review .. aimed at entrepreneurs, essentially a 245 page list of practical tips on how to accomplish that visibility and presence. It's hard not to pick up lots of usable advice from the book. Globe & Mail
  10. 10. What Does Corporate Say? “Next to a lifetime of experience this is one of the most practical marketing books I have seen. I know you wrote this book for small business - but big business could learn a lot from it too.” George Cohon Senior Chairman of McDonalds Canada
  11. 11. What will you find inside? • Five Power Marketing strategies • Dozens of marketing examples • Hundreds of marketing ideas & tips
  12. 12. Five Marketing Strategies 1. Perceptions 2. Relationships 3. Media 4. Leverage 5. Database
  13. 13. 1. Perceptions
  14. 14. Manage the perceptions that prospects form about you
  15. 15. It’s up to you to manage the perceptions that other have of you
  16. 16. 2. Build Relationships
  17. 17. Build Better Relationships and Build Better Business
  18. 18. Build the right relationships with the right people.
  19. 19. 3. Work with the media
  20. 20. Build better relationships with the media and get more than your fair share of media exposure.
  21. 21. 4. Leverage
  22. 22. Discover and leverage your tangible and intangible resources
  23. 23. 5. Database
  24. 24. Build, maintain and harvest your database
  25. 25. Build, maintain and harvest your database It might be boring but database marketing is powerful & profitable.
  26. 26. That is an quick outline of what you will find inside Secrets of Power Marketing Read a free excerpt at
  27. 27. Coauthors of Secrets of Power Marketing George Torok Peter Urs Bender
  28. 28. Free Marketing Tips for You
  29. 29. Contact George Torok Call 905-335-1997 Visit Follow Coaching for the business owner, training for your staff and keynote speech for your association conference.