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Marketing Huddle | Power Networking Blueprint-part 1

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Most successful business owners will tell you that there are three critical assets in their business:
Their customers
Their product or services
Their business relationships
 
All of these take hard work to develop, but the third one (business relationships) is one that often gets neglected. Relationships are difficult to build at the best of times. But, when you’re busy with all the other “stuff” of life, they’re often the part that gets neglected – whether they’re personal or business relationships.

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Marketing Huddle | Power Networking Blueprint-part 1

  1. 1. POWER NETWORKING FOR RESULTS www.MarketingHuddle.com
  2. 2. INTRODUCTION Critical assets to successful business… 1. Customers 2. Products or Services 3. Business Relationships www.MarketingHuddle.com
  3. 3. LEARNING OBJECTIVES Defined Purpose for your networking Skill Set Evaluation 3 ‘Story’ versions Target Networking Prospects List Conversation Sample Script Follow-Up Template Moving Forward Game Plan Metrics for evaluating your results www.MarketingHuddle.com
  4. 4. WHAT IS POWER NETWORKING?
  5. 5. Meeting new contacts and building relationships with them for future mutual benefits. www.MarketingHuddle.com
  6. 6. BEYOND BUSINESS NETWORKING  Business Goals  Raising Money  Social Networking  Self- Improvement www.MarketingHuddle.com
  7. 7. THE BASICS OF POWER NETWORKING  Abundance  Reciprocity www.MarketingHuddle.com
  8. 8. YOU ARE A RESOURCE
  9. 9. GETTING TO KNOW YOU Focus on building  Trust  Rapport  Good Communication www.MarketingHuddle.com
  10. 10. SIX DEGREES OF SEPARATION Connect people within your network to each other www.MarketingHuddle.com
  11. 11. Great networkers are made, not born.
  12. 12. THE KEY TO SUCCESSFUL NETWORKING – DEFINE YOUR PURPOSE www.MarketingHuddle.com
  13. 13. Have a clear purpose in mind.
  14. 14. WHAT'S YOUR PASSION? Identify your passion Make a list and narrow it down www.MarketingHuddle.com
  15. 15. TURNING PASSIONS INTO GOALS List goals related to your passion Narrow down your goals
  16. 16. GOALS THAT WORK  Specific  Measurable www.MarketingHuddle.com
  17. 17. When planning, focus on GOALS. When networking, focus on RELATIONSHIPS. www.MarketingHuddle.com
  18. 18. ACTIVITY: List your passions and narrow them down to the one that's most important to you. List goals you want to achieve in that area and narrow it down to the one you'll start working toward www.MarketingHuddle.com
  19. 19. EVALUATING YOUR SKILLS FOR EFFECTIVE POWER NETWORKING www.MarketingHuddle.com
  20. 20. Power networking = an exchange of skills between you and the contacts you meet. www.MarketingHuddle.com
  21. 21. THE SKILLS YOU HAVE TO OFFER Consider the skills you have to offer others Focus on skills that can help others achieve their goals. www.MarketingHuddle.com
  22. 22. THE SKILLS YOU NEED Identify the skills you need from others in order to help you achieve your goals. www.MarketingHuddle.com
  23. 23. YOUR NETWORKING SKILLS Evaluate your people skills that can be used in networking  Listening  Conversation skills  Ability to
  24. 24. SKILLS TO GET YOU TO YOUR GOALS Evaluate the skills you need to work on yourself in order to reach your goals www.MarketingHuddle.com
  25. 25. Play to your strengths and work to improve your weaker skills. www.MarketingHuddle.com
  26. 26. ACTIVITY: Make 4 lists: 1. The skills you have to offer 2. The skills you're seeking from others 3. Your natural strengths 4. The weaknesses you need to work on www.MarketingHuddle.com
  27. 27. GET YOUR STORY STRAIGHT – CRAFTING A STORY FOR SUCCESSFUL NETWORKING www.MarketingHuddle.com
  28. 28. In order to present yourself the way you'd like to be seen, you need to craft an ENGAGING story.
  29. 29. WHO ARE YOU? – IDENTIFYING YOUR ROLE Consider the impression you want to make on those you meet. A good place to start in doing this is to look at your passion. www.MarketingHuddle.com

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