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Pavlína Louženská - How I learned to love Instagram Ads

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Pavlína Louženská - How I learned to love Instagram Ads

  1. 1. @PAVLINA_SPEAKS @ZOOT_CZ
  2. 2. 400 000 000 active users
  3. 3. 700 000 000 photos daily
  4. 4. 1 of 5 minutes +
  5. 5. 140 000 000 likes & comments
  6. 6. “Instagram has become the water cooler of the fashion community.” Eva Chen
  7. 7. 93 % engagement
  8. 8. “Instagram is the perfect platform for innovative storytelling.” Proenza Schouler
  9. 9. Love comes unexpected. Be prepared.
  10. 10. Love rules the world. If you stop for a moment.
  11. 11. Love makes you rich. 10 times ROI richer.
  12. 12. Love comes in pairs. And threesomes. 600 % more <3
  13. 13. Best likes
  14. 14. Best reach
  15. 15. Love is everywhere. If you look for it.
  16. 16. Love is perfect. Picture perfect.
  17. 17. Love is cute. And sells.
  18. 18. Love is real. #zazitveci 700x
  19. 19. 10 + 1 ways to fall in Love 1. Set clear strategy 2. Target broader audiences 3. A/B test target audience 4. Instagram account vs Instagram Ads 5. Picture perfect images are a must 6. Carousel > Picture > Cinemagraph 7. Use 125 characters or less 8. Tailored messaging 9. No aggresive copywriting 10. Kids, stories and filters 11. Make it part of something bigger
  20. 20. Let´s each other. @zoot_mktfest

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