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Martin Brixí - How content marketing influences sales – TchiboBlog.cz

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Marketing Festival 2016

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Martin Brixí - How content marketing influences sales – TchiboBlog.cz

  1. 1. HOW CONTENT MARKETING INFLUENCES SALES TCHIBOBLOG.CZ
  2. 2. 5  YEARS AGO…
  3. 3. DECEMBER 2014
  4. 4. OUR  MAIN  KPIS SESSIONS USERS PAGE VIEWS PAGES PER SESSION AVG.  TIME ON PAGEAVG.  SESSION DURATION BOUNCE RATENEW SESSIONS (%) ENGAGEMENT – BOTH ON SITE AND IN SOCIAL >  1,7  mil >  1,1  mil >  2  mins 2016  YTD
  5. 5. BLOG  COSTS 50%50% Creation Activation 10% 10% 40% 40% FB  posts YouTube GDN/Sklik Bloggers
  6. 6. POST-­‐CLICK VS.  POST-­‐VIEW CONVERSIONS
  7. 7. TchiboBlog.cz Tchibo.cz
  8. 8. BLOG  COSTS VALUE  OF  PV  ORDERS 2016  YTD
  9. 9. TCHIBO.CZ 20  %  DISCOUNT CODE:  MKTFEST Just  today!

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