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LET'S GET ON BOARD 
NASTUP.SI 
HONZA PODZIMEK | HEAD OF PRIA
CHALLENGE 
! ONLINE CAMPAIGN BUSTING THE MYTHS ABOUT INSURANCE AGENTS 
! ATTRACT POTENTIAL YOUNG CANDIDATES 
01/2014 
Micr...
MICROSITE AND CONTACT FORM
ATTRACTIVE VIDEO
FACEBOOK ADS 
! BEST SOLUTION: TARGETING 20+ 
NEWS FEED
REMARKETING 
! REACH TO PEOPLE WHO HAVE 
NOT COMPLETED FORM 
→ WE ACHIEVED ALMOST 250 
UNDECIDED PEOPLE 
! 2x LOWER COST P...
CAMPAIGN RESULTS
11.460 
VIDEO VIEWS 
50+ 
NEW EMPLOYEES 
> 2,5 million 
REACH 
0,15 € 
Ø CPC 
1.541 
FORMS
79 % 
SUCCESSFULLY 
CONTACTED 
43 % 
PEOPLE WATCHED 
THE VIDEO TO THE END 
AND FILLED OUT A FORM 
30 % 
FORMS COMPLETED 
B...
EXECUTION BUDGET < 10.000 € 
MEDIA BUDGET < 17.000 €
SUMMARY 
! CREATIVITY COOPERATION 
DIGITAL MARKETING AND HR 
DEPARTMENTS 
! IMPORTANCE OF MOBILE 
DEVICES 
! REMARKETING A...
THANK YOU… 
www.pria.cz 
@JanPodzimek
CASE STUDY 2014 - Jan Podzimek: Let's Get On Board NASTUP.SI
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CASE STUDY 2014 - Jan Podzimek: Let's Get On Board NASTUP.SI

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CASE STUDY 2014 - Jan Podzimek: Let's Get On Board NASTUP.SI

  1. 1. LET'S GET ON BOARD NASTUP.SI HONZA PODZIMEK | HEAD OF PRIA
  2. 2. CHALLENGE ! ONLINE CAMPAIGN BUSTING THE MYTHS ABOUT INSURANCE AGENTS ! ATTRACT POTENTIAL YOUNG CANDIDATES 01/2014 Microsite and Video Start Facebook Ads Campaign Evaluation and Process Optimization 11/2014 5th Round Campaign Optimization of the Recruitment Process
  3. 3. MICROSITE AND CONTACT FORM
  4. 4. ATTRACTIVE VIDEO
  5. 5. FACEBOOK ADS ! BEST SOLUTION: TARGETING 20+ NEWS FEED
  6. 6. REMARKETING ! REACH TO PEOPLE WHO HAVE NOT COMPLETED FORM → WE ACHIEVED ALMOST 250 UNDECIDED PEOPLE ! 2x LOWER COST PER FORM ! EXCLUSION OF CANDIDATES WHO HAVE COMPLETED A FORM → SAVE MONEY!
  7. 7. CAMPAIGN RESULTS
  8. 8. 11.460 VIDEO VIEWS 50+ NEW EMPLOYEES > 2,5 million REACH 0,15 € Ø CPC 1.541 FORMS
  9. 9. 79 % SUCCESSFULLY CONTACTED 43 % PEOPLE WATCHED THE VIDEO TO THE END AND FILLED OUT A FORM 30 % FORMS COMPLETED BY MOBILE DEVICES > 7 ROI
  10. 10. EXECUTION BUDGET < 10.000 € MEDIA BUDGET < 17.000 €
  11. 11. SUMMARY ! CREATIVITY COOPERATION DIGITAL MARKETING AND HR DEPARTMENTS ! IMPORTANCE OF MOBILE DEVICES ! REMARKETING ACROSS DEVICES !!!
  12. 12. THANK YOU… www.pria.cz @JanPodzimek

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