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7 Super-Practical Techniques 
to Rapidly Build Your Email 
List 
Brian Dean 
Founder, Backlinko
Average email open rate is only 
19.7% 
19.7% Unopened emails 
Source: http://bit.ly/1wCa0i7
Image source: exceleratedapps.com
“Email marketing was 
ranked as the best channel 
in terms of return on 
investment… 
Source: Email Marketing Industry 
Ce...
…with 68% of companies 
rating the channel as ‘good’ 
or ‘excellent’.” 
Source: Email Marketing Industry 
Census 2014 (Ade...
Source: http://bit.ly/1set2gh 
$40 
$7,30 
$22,24 
$19,72 
$10,51 
$17 
$2 
$45 
$40 
$35 
$30 
$25 
$20 
$15 
$10 
$5 
$0...
Backlinko Email List 
2012 2013 2014 
Backlinko Revenue 
2012 2013 2014
Strategy #1: The Feature Box
Most people’s email 
opt-in “strategy”: 
Ad 
Ad 
Ad 
Wait! 
Don’t 
Ignore 
This! 
Ad
The data supports 
this:
Bottom line: 
If you want people to opt-in, your 
pitch has to be front and center.
But…HOW?
Two Options 
FEATUREBOX 
HOME PAGE SQUEEZE PAGE 
1. 
2.
7.5%
Strategy #2: The Homepage Squeeze 
Page
Two Options 
FEATUREBOX 
HOME PAGE SQUEEZE PAGE 
1. 
2.
Design FTW
Pro Tip:
Pro Tip:
Pro Tip:
Strategy #3: The Social Squeeze Page
21.7%
Topic
Video
Pro Tip
Social
Form
Traffic
Strategy #4: About Page=Landing Page
Traffic
Strategy #5: Popups (The Right Way)
DUDE…you 
need 
to 
use 
a 
popup.
Exit Intent
Targeted Pitch
Strategy #6: The Content Upgrade
$43,080 
revenue 
3,590 
subscribers 
@ 
$12 
per subscriber 
$42,628 
profit 
$372 
cost 
$90 
design 
+ 
$282 
Leadpages
Strategy #7: Expanded Guest Post
Backlinko Email List 
2012 2013 2014 
Backlinko Revenue 
2012 2013 2014
Trust 
me 
:)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)
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Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)

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Brian Dean 7 Super-Practical Techniques to Rapidly Build Your Email List (MKTFEST 2014)

  1. 1. 7 Super-Practical Techniques to Rapidly Build Your Email List Brian Dean Founder, Backlinko
  2. 2. Average email open rate is only 19.7% 19.7% Unopened emails Source: http://bit.ly/1wCa0i7
  3. 3. Image source: exceleratedapps.com
  4. 4. “Email marketing was ranked as the best channel in terms of return on investment… Source: Email Marketing Industry Census 2014 (Adestra)
  5. 5. …with 68% of companies rating the channel as ‘good’ or ‘excellent’.” Source: Email Marketing Industry Census 2014 (Adestra)
  6. 6. Source: http://bit.ly/1set2gh $40 $7,30 $22,24 $19,72 $10,51 $17 $2 $45 $40 $35 $30 $25 $20 $15 $10 $5 $0 Email Catalogs SEO Internet Display Mobile Keyword Ads Banner Ads ROI (Per $1 spent)
  7. 7. Backlinko Email List 2012 2013 2014 Backlinko Revenue 2012 2013 2014
  8. 8. Strategy #1: The Feature Box
  9. 9. Most people’s email opt-in “strategy”: Ad Ad Ad Wait! Don’t Ignore This! Ad
  10. 10. The data supports this:
  11. 11. Bottom line: If you want people to opt-in, your pitch has to be front and center.
  12. 12. But…HOW?
  13. 13. Two Options FEATUREBOX HOME PAGE SQUEEZE PAGE 1. 2.
  14. 14. 7.5%
  15. 15. Strategy #2: The Homepage Squeeze Page
  16. 16. Two Options FEATUREBOX HOME PAGE SQUEEZE PAGE 1. 2.
  17. 17. Design FTW
  18. 18. Pro Tip:
  19. 19. Pro Tip:
  20. 20. Pro Tip:
  21. 21. Strategy #3: The Social Squeeze Page
  22. 22. 21.7%
  23. 23. Topic
  24. 24. Video
  25. 25. Pro Tip
  26. 26. Social
  27. 27. Form
  28. 28. Traffic
  29. 29. Strategy #4: About Page=Landing Page
  30. 30. Traffic
  31. 31. Strategy #5: Popups (The Right Way)
  32. 32. DUDE…you need to use a popup.
  33. 33. Exit Intent
  34. 34. Targeted Pitch
  35. 35. Strategy #6: The Content Upgrade
  36. 36. $43,080 revenue 3,590 subscribers @ $12 per subscriber $42,628 profit $372 cost $90 design + $282 Leadpages
  37. 37. Strategy #7: Expanded Guest Post
  38. 38. Backlinko Email List 2012 2013 2014 Backlinko Revenue 2012 2013 2014
  39. 39. Trust me :)

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