Web Development

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Web Development

  1. 1. Web Dev Redux: 
 fixing existing sites. by Jeffrey Goldsmith, Marketing Consultant http://jeffreygoldsmith.com
  2. 2. Homepage. Too many words. A scattered, unbalance design. No meaning to images. Poor user experience choices. (Squiggles are one stage of notes on this fix.) Jeff Goldsmith - Marketing - JeffreyGoldsmith.com 1
  3. 3. What can go wrong? Common problems include:   Indirect navigation  Difficult to update   High bounce rate   Broken SEO   No lead capture   Poor design   Unclear message   Bloated copy   Incorrect configuration   Et cetera Jeff Goldsmith - Marketing - JeffreyGoldsmith.com 2
  4. 4. Better but not finished. Improved: -  navigation -  layout -  editability Simplified offers, added a blog and twitter icon. Improved SEO and landing pages for Adwords. Jeff Goldsmith - Marketing - JeffreyGoldsmith.com 3
  5. 5. Whatʼs right? Web pages must not just look good. They must contain the minimum number of words needed to communicate. Web sites must be findable, readable, navigable. They must attract, engage, inform and convert. Jeff Goldsmith - Marketing - JeffreyGoldsmith.com 4
  6. 6. Done. Explains benefits. Highlights products Logo informs design. All info is one click away. Results: Next page. Jeff Goldsmith - Marketing - JeffreyGoldsmith.com 5
  7. 7. Results: Clarity and Leads The Gear6.com site increased:   Page views per visit.   Lead gen. 3 leads in 9/9 to 170 leads in 11/09.   SEO. Gear6 was #5 on Google, up from 99 for search term Memcached. Jeff Goldsmith - Marketing - JeffreyGoldsmith.com 6
  8. 8. Redo your site right. For more information, please contact Jeffrey Goldsmith, Marketing Consultant via http://jeffreygoldsmith.com
 Jeff Goldsmith - Marketing - JeffreyGoldsmith.com 7

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