Virtual Reality und Marketingorganisationen der Zukunft
Virtual Reality &
The Future of Marketing
Organizations
Learning from the Future
Alissia Iljaitsch, Digital Innovation Strategist
Marketing Club Munich
February 4th, 2016
@ailljaitsch
@ailjaitsch #VR #AR
WHY SHOULD WE CARE?
By 2020 Virtual- and Augmented
Reality is expected to reach
$150 B
*Digi-Capital Augmented Virtual Reality Report Q2 2015
@ailjaitsch #VR #AR
VIRTUAL vs. AUGMENTED REALITY
Oculus:
Most notable
Exit: $2B
*Digi-Capital Augmented Virtual Reality Report Q2 2015
@ailjaitsch #VR #AR
BACK TO REALITY...
+ VISION
&
UNDERSTANDING
OF
VR
+ CAMPAIGN
&
LAUNCH
PLANNING
+ BUDGET
PLANNING
+ RESOURCE
PLANNING
+ RETURN
ON
INVESTMENT
+ GUARANTEE
FOR
AN
A+
RESULT
+ KNOW-‐HOW
&
PARTNER
NETWORK
+ RESPOSIBILITY
OF
YOUR
ROLE
...OOOPS
THERE
GOES
GRAVITY.
@ailjaitsch #VR #AR
THE TEAMS & GOALS
TEAMS
GOALS
MARKETING
BRAND
VALUES
&
AWARENESS
PRODUCT
MARKETING
PRODUCT
COMMUNICATION
LAUNCH
MANAGEMENT
TIMING
&
PROCESS
EVENT
MARKETING
REACH
AND
PROCESS
HARDWARE
OEM
DISTRIBUTION
&
AWARENESS
CREATIVE
AGENCY
CREATIVE
VISION
MEDIA
AGENCY
REACH
EVENT
AGENCY
PROCESS
USER
EXPERIENCE
&
TECH
PARTNER
INNOVATION
&
TIME
CGI
&
CONTENT
PARTNERS
PRODUCTION
TIME
@ailjaitsch #VR #AR
THE CHALLENGE
COMPLEXITY REQUIRES TO
MOVE THE TEAM FROM
„EGOCENTRICITY TO ECOCENTRICITY“
*Scharmer, MIT Organizational Learning
@ailjaitsch #VR #AR
LEARNING FROM THE FUTURE
TEAM
CONFIGURATION
TECHNICAL
EXPLORATION
PROTYPING
&
TESTING
ASSET
PRODUCTION
EXECUTION
@ailjaitsch #VR #AR
GET IN THE DRIVER´S SEAT &
BE READY TO LEARN.
OWN YOUR VISION.
TRANSFORMATION IN A NUTSHELL
@ailjaitsch #VR #AR
THANK YOU
Dr. Kimo Quaintance
Creative Director
kquaintance@gmail.com
Alissia Iljaitsch
Digital Innovation Strategist
alissia.iljaitsch@gmail.com
@ailjaitsch #VR #AR
FOUR LEVELS OF LEARNING & CHANGE
1. REACTING:
Manifest
Ac6on
2. REDESIGNING:
Process
&
Structure
3. REFRAMING:
Thinking
4. PRESENCING:
Source
of
Inten6on
&
Crea6vity