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Virtual Reality &
The Future of Marketing
Organizations
Learning from the Future
Alissia Iljaitsch, Digital Innovation Str...
@ailjaitsch #VR #AR
WHY SHOULD WE CARE?
By 2020 Virtual- and Augmented
Reality is expected to reach
$150 B
*Digi-Capital A...
@ailjaitsch #VR #AR
VIRTUAL vs. AUGMENTED REALITY
Oculus:
Most notable
Exit: $2B
*Digi-Capital Augmented Virtual Reality R...
@ailjaitsch #VR #AR
VIRTUAL vs. AUGMENTED REALITY
*”Her”
@ailjaitsch #VR #AR
VIRTUAL vs. AUGMENTED REALITY
Raised another $793.5 million at a $4.5 billion valuation
*www.forbes.co...
@ailjaitsch #VR #AR
WHO IS LEADING THE PACK?
@ailjaitsch #VR #AR
BRANDS & Start-ups / Volvo VR
•  Volvo,	
  Audi,	
  Castrol	
  (CGI	
  capabili6es)	
  
•  VR	
  Cinem...
@ailjaitsch #VR #AR
BRANDS & Start-ups / Audi VR	
  
@ailjaitsch #VR #AR
BRANDS & Start-ups / VR Cinema	
  
*www.verbia.de
@ailjaitsch #VR #AR
AGAIN...WHY SHOULD WE CARE?
VR BIGGEST
DISRUPTION FOR
FILM, TV, ENTERTAINMENT,
MEDIA, SOCIAL MEDIA,
CO...
@ailjaitsch #VR #AR
INDUSTRY DISRUPTION
	
  
@ailjaitsch #VR #AR
„EMPATHY MACHINE“
	
  
@ailjaitsch #VR #AR
BBC VR INNOVATION LAB
	
  
@ailjaitsch #VR #AR
OPPORTUNITY NOW
	
  
	
  
ENGAGE	
  NEW	
  DEMOGRAPHIC	
  
WITH	
  A	
  SIGNIFICANT	
  EMOTIONAL	
  
B...
@ailjaitsch #VR #AR
BACK TO REALITY...
	
  
+ VISION	
  &	
  UNDERSTANDING	
  OF	
  VR	
  
+ CAMPAIGN	
  &	
  LAUNCH	
  PL...
@ailjaitsch #VR #AR
LOSS OF GRAVITY
@ailjaitsch #VR #AR
CORPORATE IMMUNE SYSTEM
The Innovator
@ailjaitsch #VR #AR
THE CHALLENGE
WHAT DO WE DO IF THERE IS NO BEST
PRACTISE AND RISK?
	
  
HOW CAN ORGANIZATIONS LEARN
FR...
@ailjaitsch #VR #AR
GOOGLE GLASS
*Vectorform
@ailjaitsch #VR #AR
HUMAN MACHINE INTERACTION
*Mediaplus
@ailjaitsch #VR #AR
THE TEAMS & GOALS
TEAMS 	
   	
   	
   	
   	
  GOALS	
  
MARKETING 	
   	
   	
   	
  BRAND	
  VALUES...
@ailjaitsch #VR #AR
THE CHALLENGE
COMPLEXITY REQUIRES TO
MOVE THE TEAM FROM
„EGOCENTRICITY TO ECOCENTRICITY“
	
  
	
  
	
 ...
@ailjaitsch #VR #AR
LEARNING FROM THE FUTURE
	
  
TEAM	
  CONFIGURATION	
  
TECHNICAL	
  EXPLORATION	
  
PROTYPING	
  &	
 ...
@ailjaitsch #VR #AR
THE ESSENCE OF EXPLORATION
@ailjaitsch #VR #AR
ONE SHOW AWARD NEW YORK,
VOLKSWAGEN
@ailjaitsch #VR #AR
HELLO WORLD
@ailjaitsch #VR #AR
HELLO WORLD
@ailjaitsch #VR #AR
GET IN THE DRIVER´S SEAT &
BE READY TO LEARN.
OWN YOUR VISION.
TRANSFORMATION IN A NUTSHELL
@ailjaitsch #VR #AR
THANK YOU
Dr. Kimo Quaintance
Creative Director
kquaintance@gmail.com
Alissia Iljaitsch
Digital Innova...
@ailjaitsch #VR #AR
FOUR LEVELS OF LEARNING & CHANGE
	
  
1.  REACTING:	
   	
   	
  Manifest	
  Ac6on	
  	
  
2.  REDESIG...
@ailjaitsch #VR #AR
YOUR CHALLENGE
MOVING	
  FROM	
  EGOSYSTEM	
  TO	
  ECOSYSTEM	
  
	
  
	
  
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Virtual Reality und Marketingorganisationen der Zukunft

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Präsentation von Alissia Iljaitsch bei unserer Veranstaltung "Virtual Reality – Next Big Thing im Marketing?" am 4.2.2016 beim Marketing Club München.

Published in: Leadership & Management
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Virtual Reality und Marketingorganisationen der Zukunft

  1. 1. Virtual Reality & The Future of Marketing Organizations Learning from the Future Alissia Iljaitsch, Digital Innovation Strategist Marketing Club Munich February 4th, 2016 @ailljaitsch
  2. 2. @ailjaitsch #VR #AR WHY SHOULD WE CARE? By 2020 Virtual- and Augmented Reality is expected to reach $150 B *Digi-Capital Augmented Virtual Reality Report Q2 2015
  3. 3. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY Oculus: Most notable Exit: $2B *Digi-Capital Augmented Virtual Reality Report Q2 2015
  4. 4. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY *”Her”
  5. 5. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY Raised another $793.5 million at a $4.5 billion valuation *www.forbes.com, February 3rd, 2016
  6. 6. @ailjaitsch #VR #AR WHO IS LEADING THE PACK?
  7. 7. @ailjaitsch #VR #AR BRANDS & Start-ups / Volvo VR •  Volvo,  Audi,  Castrol  (CGI  capabili6es)   •  VR  Cinema   •  3D  Graphics  &  Anima6on  
  8. 8. @ailjaitsch #VR #AR BRANDS & Start-ups / Audi VR  
  9. 9. @ailjaitsch #VR #AR BRANDS & Start-ups / VR Cinema   *www.verbia.de
  10. 10. @ailjaitsch #VR #AR AGAIN...WHY SHOULD WE CARE? VR BIGGEST DISRUPTION FOR FILM, TV, ENTERTAINMENT, MEDIA, SOCIAL MEDIA, CONTENT, COLLABORATION & EDUCATION
  11. 11. @ailjaitsch #VR #AR INDUSTRY DISRUPTION  
  12. 12. @ailjaitsch #VR #AR „EMPATHY MACHINE“  
  13. 13. @ailjaitsch #VR #AR BBC VR INNOVATION LAB  
  14. 14. @ailjaitsch #VR #AR OPPORTUNITY NOW     ENGAGE  NEW  DEMOGRAPHIC   WITH  A  SIGNIFICANT  EMOTIONAL   BRAND  EXPERIENCE  
  15. 15. @ailjaitsch #VR #AR BACK TO REALITY...   + VISION  &  UNDERSTANDING  OF  VR   + CAMPAIGN  &  LAUNCH  PLANNING   + BUDGET  PLANNING   + RESOURCE  PLANNING   + RETURN  ON  INVESTMENT   + GUARANTEE  FOR  AN  A+  RESULT   + KNOW-­‐HOW  &  PARTNER  NETWORK   + RESPOSIBILITY  OF  YOUR  ROLE     ...OOOPS  THERE  GOES  GRAVITY.  
  16. 16. @ailjaitsch #VR #AR LOSS OF GRAVITY
  17. 17. @ailjaitsch #VR #AR CORPORATE IMMUNE SYSTEM The Innovator
  18. 18. @ailjaitsch #VR #AR THE CHALLENGE WHAT DO WE DO IF THERE IS NO BEST PRACTISE AND RISK?   HOW CAN ORGANIZATIONS LEARN FROM THE FUTURE?  
  19. 19. @ailjaitsch #VR #AR GOOGLE GLASS *Vectorform
  20. 20. @ailjaitsch #VR #AR HUMAN MACHINE INTERACTION *Mediaplus
  21. 21. @ailjaitsch #VR #AR THE TEAMS & GOALS TEAMS          GOALS   MARKETING        BRAND  VALUES  &  AWARENESS     PRODUCT  MARKETING      PRODUCT  COMMUNICATION   LAUNCH  MANAGEMENT      TIMING  &  PROCESS     EVENT  MARKETING      REACH  AND  PROCESS         HARDWARE  OEM        DISTRIBUTION  &  AWARENESS         CREATIVE  AGENCY      CREATIVE  VISION         MEDIA  AGENCY        REACH           EVENT  AGENCY        PROCESS           USER  EXPERIENCE  &  TECH  PARTNER  INNOVATION  &  TIME   CGI  &  CONTENT  PARTNERS    PRODUCTION  TIME      
  22. 22. @ailjaitsch #VR #AR THE CHALLENGE COMPLEXITY REQUIRES TO MOVE THE TEAM FROM „EGOCENTRICITY TO ECOCENTRICITY“        *Scharmer, MIT Organizational Learning
  23. 23. @ailjaitsch #VR #AR LEARNING FROM THE FUTURE   TEAM  CONFIGURATION   TECHNICAL  EXPLORATION   PROTYPING  &  TESTING   ASSET  PRODUCTION   EXECUTION        
  24. 24. @ailjaitsch #VR #AR THE ESSENCE OF EXPLORATION
  25. 25. @ailjaitsch #VR #AR ONE SHOW AWARD NEW YORK, VOLKSWAGEN
  26. 26. @ailjaitsch #VR #AR HELLO WORLD
  27. 27. @ailjaitsch #VR #AR HELLO WORLD
  28. 28. @ailjaitsch #VR #AR GET IN THE DRIVER´S SEAT & BE READY TO LEARN. OWN YOUR VISION. TRANSFORMATION IN A NUTSHELL
  29. 29. @ailjaitsch #VR #AR THANK YOU Dr. Kimo Quaintance Creative Director kquaintance@gmail.com Alissia Iljaitsch Digital Innovation Strategist alissia.iljaitsch@gmail.com
  30. 30. @ailjaitsch #VR #AR FOUR LEVELS OF LEARNING & CHANGE   1.  REACTING:      Manifest  Ac6on     2.  REDESIGNING:    Process  &  Structure   3.  REFRAMING:    Thinking   4.  PRESENCING:    Source  of  Inten6on            &  Crea6vity        
  31. 31. @ailjaitsch #VR #AR YOUR CHALLENGE MOVING  FROM  EGOSYSTEM  TO  ECOSYSTEM      

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