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Virtual Reality und Marketingorganisationen der Zukunft

  1. Virtual Reality & The Future of Marketing Organizations Learning from the Future Alissia Iljaitsch, Digital Innovation Strategist Marketing Club Munich February 4th, 2016 @ailljaitsch
  2. @ailjaitsch #VR #AR WHY SHOULD WE CARE? By 2020 Virtual- and Augmented Reality is expected to reach $150 B *Digi-Capital Augmented Virtual Reality Report Q2 2015
  3. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY Oculus: Most notable Exit: $2B *Digi-Capital Augmented Virtual Reality Report Q2 2015
  4. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY *”Her”
  5. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY Raised another $793.5 million at a $4.5 billion valuation *www.forbes.com, February 3rd, 2016
  6. @ailjaitsch #VR #AR WHO IS LEADING THE PACK?
  7. @ailjaitsch #VR #AR BRANDS & Start-ups / Volvo VR •  Volvo,  Audi,  Castrol  (CGI  capabili6es)   •  VR  Cinema   •  3D  Graphics  &  Anima6on  
  8. @ailjaitsch #VR #AR BRANDS & Start-ups / Audi VR  
  9. @ailjaitsch #VR #AR BRANDS & Start-ups / VR Cinema   *www.verbia.de
  10. @ailjaitsch #VR #AR AGAIN...WHY SHOULD WE CARE? VR BIGGEST DISRUPTION FOR FILM, TV, ENTERTAINMENT, MEDIA, SOCIAL MEDIA, CONTENT, COLLABORATION & EDUCATION
  11. @ailjaitsch #VR #AR INDUSTRY DISRUPTION  
  12. @ailjaitsch #VR #AR „EMPATHY MACHINE“  
  13. @ailjaitsch #VR #AR BBC VR INNOVATION LAB  
  14. @ailjaitsch #VR #AR OPPORTUNITY NOW     ENGAGE  NEW  DEMOGRAPHIC   WITH  A  SIGNIFICANT  EMOTIONAL   BRAND  EXPERIENCE  
  15. @ailjaitsch #VR #AR BACK TO REALITY...   + VISION  &  UNDERSTANDING  OF  VR   + CAMPAIGN  &  LAUNCH  PLANNING   + BUDGET  PLANNING   + RESOURCE  PLANNING   + RETURN  ON  INVESTMENT   + GUARANTEE  FOR  AN  A+  RESULT   + KNOW-­‐HOW  &  PARTNER  NETWORK   + RESPOSIBILITY  OF  YOUR  ROLE     ...OOOPS  THERE  GOES  GRAVITY.  
  16. @ailjaitsch #VR #AR LOSS OF GRAVITY
  17. @ailjaitsch #VR #AR CORPORATE IMMUNE SYSTEM The Innovator
  18. @ailjaitsch #VR #AR THE CHALLENGE WHAT DO WE DO IF THERE IS NO BEST PRACTISE AND RISK?   HOW CAN ORGANIZATIONS LEARN FROM THE FUTURE?  
  19. @ailjaitsch #VR #AR GOOGLE GLASS *Vectorform
  20. @ailjaitsch #VR #AR HUMAN MACHINE INTERACTION *Mediaplus
  21. @ailjaitsch #VR #AR THE TEAMS & GOALS TEAMS          GOALS   MARKETING        BRAND  VALUES  &  AWARENESS     PRODUCT  MARKETING      PRODUCT  COMMUNICATION   LAUNCH  MANAGEMENT      TIMING  &  PROCESS     EVENT  MARKETING      REACH  AND  PROCESS         HARDWARE  OEM        DISTRIBUTION  &  AWARENESS         CREATIVE  AGENCY      CREATIVE  VISION         MEDIA  AGENCY        REACH           EVENT  AGENCY        PROCESS           USER  EXPERIENCE  &  TECH  PARTNER  INNOVATION  &  TIME   CGI  &  CONTENT  PARTNERS    PRODUCTION  TIME      
  22. @ailjaitsch #VR #AR THE CHALLENGE COMPLEXITY REQUIRES TO MOVE THE TEAM FROM „EGOCENTRICITY TO ECOCENTRICITY“        *Scharmer, MIT Organizational Learning
  23. @ailjaitsch #VR #AR LEARNING FROM THE FUTURE   TEAM  CONFIGURATION   TECHNICAL  EXPLORATION   PROTYPING  &  TESTING   ASSET  PRODUCTION   EXECUTION        
  24. @ailjaitsch #VR #AR THE ESSENCE OF EXPLORATION
  25. @ailjaitsch #VR #AR ONE SHOW AWARD NEW YORK, VOLKSWAGEN
  26. @ailjaitsch #VR #AR HELLO WORLD
  27. @ailjaitsch #VR #AR HELLO WORLD
  28. @ailjaitsch #VR #AR GET IN THE DRIVER´S SEAT & BE READY TO LEARN. OWN YOUR VISION. TRANSFORMATION IN A NUTSHELL
  29. @ailjaitsch #VR #AR THANK YOU Dr. Kimo Quaintance Creative Director kquaintance@gmail.com Alissia Iljaitsch Digital Innovation Strategist alissia.iljaitsch@gmail.com
  30. @ailjaitsch #VR #AR FOUR LEVELS OF LEARNING & CHANGE   1.  REACTING:      Manifest  Ac6on     2.  REDESIGNING:    Process  &  Structure   3.  REFRAMING:    Thinking   4.  PRESENCING:    Source  of  Inten6on            &  Crea6vity        
  31. @ailjaitsch #VR #AR YOUR CHALLENGE MOVING  FROM  EGOSYSTEM  TO  ECOSYSTEM