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Freebinarschmeebinar kristin baier mcsv

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Freebinarschmeebinar kristin baier mcsv

  1. 1. Freebinar SchmeebinarSell Your Know HowTo Build Your Brand
  2. 2. Webinar Attendance Numbers aren’t great. Webinar Registrants Attend - 33% Dont AttendSources:Webinar Success.comeEvent.comOn24.com
  3. 3. And yet producers and consumers see value. 1. BtoB Magazine, VERTICAL MARKETING GUIDE, June 22, 2009 2. Marketing Sherpa’s 2011 B2B Marketing Advanced Practices Handbook
  4. 4. That’s OK, they’ll watch the recording. Webinar Attendance Attend - 33% Watch Recording - 24% Dont Attend - 46% Source: On24.com
  5. 5. What if you were available whenever they were?
  6. 6. People are watching a lot of video? 163M UNIQUE US viewers Watched 5.8 HOURS of video 163 http://blog.nielsen.com/nielsenwire/mediauniverse
  7. 7. And they use it to learn about products? 34% use video as PREFERRED 163 source of product/service information October 14, 2011 http://digital-stats.blogspot.com/2011/10/preferred-sources-for-product-service.html
  8. 8. So Why aren’t they watching our webinars?
  9. 9. Some Webinars have twice the attendance. / http://bestwebinarpractices.com/2012/04/estimating-the-size-of-your-webinar-audience/
  10. 10. Have you paid for a webinar or online class?Why?Was it good? /Why?
  11. 11. What makes an online presentation bad? /
  12. 12. What makes an online presentation engaging? / http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
  13. 13. What makes an online presentation engaging? / http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
  14. 14. Science supports her recommendations. /
  15. 15. A GOOD online course must be:. /
  16. 16. Customized training targets specific learners. DOES NOT ^ Role Experience Need Personas
  17. 17. Engagement gets the client involved.
  18. 18. Engagement can simply utilize the mouse. http://www.suddenlysmart.com/examples/Computer_ports/player.html
  19. 19. Engagement is stimulated by trial and error. http://www.suddenlysmart.com/examples/Computer_ports/player.html
  20. 20. Engagement can provide layers of investigation http://www.suddenlysmart.com/examples/Computer_ports/player.html
  21. 21. Multimedia is just that…
  22. 22. Multimedia can be done in a video file.
  23. 23. Multimedia can be compiled into a class.
  24. 24. Multimedia is inherent in blended learning.
  25. 25. Scenarios reinforce learning. http://www.youtube.com/watch?v=JFVkzYDNJqo Alternative Ending http://www.youtube.com/watch?v=JFVkzYDNJqo
  26. 26. Scenarios reinforce learning. Multiple Choice
  27. 27. Chunking is also important. Average time spent in webinar session by an attendee Optimal Length of training segment
  28. 28. mLearning apps are slightly different.
  29. 29. Now that we have a good course... 31
  30. 30. Coggno makes selling classes easy and affordable. 32
  31. 31. YouTube Rentals. 33
  32. 32. Player. 34
  33. 33. Membership sites can be a good option. 35
  34. 34. Blended Learning with merchant front end. 36
  35. 35. Support Corporate customers with SCORM. 37
  36. 36. You can be part of future knowledge management .
  37. 37. I hope you’ve learned how to sell your knowledge
  38. 38. Hosted LMS with MerchantSystems You Can Afford myBrainshark.com 28% of course cost, 100MB limit http://www.youtube.com/watch?v=sHBToczBDWA
  39. 39. Engagement can take many forms. http://www.suddenlysmart.com/examples/Computer_ports/player.html

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