Top Ten Reasons to Attend the 2011 ISA Marketing & Sales Summit


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Top Ten Reasons to Attend the 2011 ISA Marketing & Sales Summit

  1. 1. 10 Reasons to Attend the 6th Annual ISA Marketing & Sales Summit<br />Are You Ready for Customer 2.0?<br />
  2. 2. #10 Sharpen your marketing & sales skills<br />Great break out sessions:<br /><ul><li>The Essentials of Webinars
  3. 3. Training Engineers to Sell
  4. 4. Winning Complex Accounts
  5. 5. Marketing & PR Food for Thought
  6. 6. How Prepared Are We for Customer 2.0?</li></li></ul><li>#9 Expand your Network<br /><ul><li>Take your online networking offline!
  7. 7. Meet automation industry leaders and peers
  8. 8. Make new friends, reconnect with old</li></li></ul><li>#8 Share your expertise<br />Many opportunities to share your expertise & add value<br />Submit an abstract next year<br />Tweet about your experiences<br />“Like” the Facebook page and post your comments<br />Join the group on LinkedIn<br />Mike Boudreaux from Emerson gives a talk at the 2010 ISA M&S Summit<br />
  9. 9. #7: Tour of Anheuser Busch<br />Thursday, September 8 @ 6:00 pm<br />Includes dinner at a local restaurant<br />Dinner Speaker - Dan Miklovic“Nobody Buys Technology”<br />
  10. 10. #6 Strengthen ISA ties locally and nationally<br /><ul><li>Become a member
  11. 11. Learn more what ISA can offer you professionally
  12. 12. Network with other members
  13. 13. Join the planning committee for next year’s Summit
  14. 14. Access to industry standards, free resume posting, free subscription to InTech Magazine</li></li></ul><li>#5 Take a cool manufacturing tour<br /><ul><li>Tour of Emerson’s Engineering Center
  15. 15. Wednesday, September 7 @ 10:00 am</li></ul>Last year’s tour of Siemens<br />
  16. 16. #4: See new products and services<br />
  17. 17. #3 Ask questions at a new Q&A Roundtable<br /><ul><li> Get information and share answers to questions about:
  18. 18. PR
  19. 19. Sales
  20. 20. Inbound Marketing and Social Media
  21. 21. It’s a speed dating format but relax, you’ll have more than 5 minutes!</li></li></ul><li>#2 Illuminating Workshops<br /><ul><li>Advanced Content Strategies for Inbound Marketingby Jon DiPietroPrincipal, Domesticating IT
  22. 22. Search Marketing: 2011 SEO & PPCby Shari WorthingtonPresident, Telesian Technology
  23. 23. Simplifying the Professional Services Saleby Bob LobosPrincipal, Wolf Creek Business Growth Institute</li></li></ul><li>#1 Inspiring Keynotes<br />Get a view of “Sales and Marketing on the Front Lines: Understanding and Delivering All that the Customer Values”<br />from Julie Fraser, Principal Industry Analyst/President, Cambashi, Inc.<br />Learn about the “The Challenges of Being First to Market” from Peter Martin, VP Business Value Generation, Invensys. <br />If for no other reason, you need to attend to meet “The Infamous Dick Morley” !<br />His topic this year is “Knowing where you are does not tell you where you are going”. He will, over desert, tell stories about black swans, group statistics, mountain tops and Lady Gaga. The summary will be about money, your comfort zone and top down thinking.<br />
  24. 24. Register Today!<br /><br />