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Presented by Marcus Tennant and Kyoko Fukuda of Yokogawa at the 7th Annual Marketing & Sales Summit.
Over the past 10 years there have been several tragic natural disasters that have occurred throughout the world. As the global economy becomes more connected through supply chains and information, what role does marketing have in helping customers and other stakeholders affected by the disaster? This presentation will discuss how Yokogawa responded to customers impacted by the Tohoku earthquake & tsunami. They will give examples of how marketing groups in companies like Home Depot and Wal-Mart take action before and after a disaster and suggest ways marketing, communication and even sales can help an organization respond to a crisis and help customers and employees.
More on this session: http://marketingsalessummit.com/global-marketing-session-at-the-summit/