Webinars are one of the most efficient means to reach vertical market prospects and customers. This highly effective combination of event and content marketing establishes credibility, develops leads, and forms the source of an ongoing stream of promotional material and opportunities.
Jeffery Cawley, VP of Industry Leadership, Northwest Analytics, details a six step structured program of definition, planning, promotion, execution, and post-event follow-up and repurposing that will guarantee a successful event.
Jeff is the founder and VP of Industry Leadership for Northwest Analytical, a vendor of process and quality management and analytics software. He focuses on the vertical market outreach and evangelism. Before starting NWA, he was the Director of Marketing for Alpkem Corporation, an analytical instrumentation firm and an account executive at McWilliams Church and Associates. Jeff has spoken and written widely on the applications of process management and analytics to a variety of vertical industry applications. His academic background is in chemistry and geology. He produces webinars for Northwest Analytics and in cooperation with other companies and organizations. He blogs at http://www.nwasoft.com, http://foodSQM.wordpress.com, and http://industrialmarketer.wordpress.com.