7 Tips To Maximize Business Success on LinkedIn

1,189 views

Published on

Presented by Joel Don, Community Manager ISA, Founder Comm Strategies

Can you use LinkedIn to prospect, promote, and sell products and services? The answer is yes ­ as long as you remember that leveraging LinkedIn for sales is no different than traditional marketing strategies. LinkedIn is different from other social channels, such as Facebook, Twitter, and Google Plus. It is a social network for professionals and people. And the focus is business. This presentation from the ISA Marketing & Sales Summit in September 2013 offers seven key tips for maximizing LinkedIn for sales and marketing, with a drill down on steps you need to take to enhance your public profile and engage with the LinkedIn community. The key to the LinkedIn success equation is to focus on how you show up, what you share and how you share,

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,189
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Your activity feed is displayed directly underneath the top section of your profile, and is only visible to others when they're signed in to LinkedIn. It doesn't appear on your public profile.
  • 7 Tips To Maximize Business Success on LinkedIn

    1. 1. 7 Tips to Maximize Business Success on LinkedIn Joel Don ISA Community Manager @joeldon joel@commstrategies.com
    2. 2. 2
    3. 3. 3 Your ability to (successfully) attract, persuade and close on LinkedIn is “linked” to your profile. You are one click away from business … or a click-through.
    4. 4. 4 The LinkedIn Equation: ◦ How you show up ◦ What you share ◦ How you share
    5. 5. 5  Updates are press releases  Create a robust profile; complete every profile field  Use a professional photo  Don’t forget the headline  Include websites or links (up to 3)  Polish summary ◦ experience (employment history + accomplishments) ◦ specialties ◦ skills/expertise (endorsements) ◦ education ◦ organizations
    6. 6. 6
    7. 7. 7  Competitive issues  Current employer  Prospecting
    8. 8. 8
    9. 9. 9  Reveal ID to companies  Job/career hunting  Recruiting  Reveal ID to companies  Job/career hunting  Recruiting
    10. 10. 10
    11. 11. 11
    12. 12. 12
    13. 13. 13
    14. 14. 14
    15. 15. 15
    16. 16. 16
    17. 17. 17
    18. 18. 18  Join maximum 50 groups  Groups enable backdoor email access (skip InMail or “Introductions”)  Sections: ◦ Discussions ◦ Promotions ◦ Jobs (LinkedIn paid listings) ◦ Jobs Discussions  Read the Group Rules before posting  Every group set specific posting and moderation policies ◦ Manager and/or member moderated ◦ Section policies ◦ New member and new LinkedIn account policies
    19. 19. 19  Questions  Ideas  Issues  Trending topics  Interesting articles (say why)  Technical tips  News  Advice  Webinars  White papers  Products  Meetings  Conferences  Events  Services
    20. 20. 20
    21. 21. 21
    22. 22. 22  Avoid exceeding 130 characters  Start a discussion = headline and link to full post  Add more details = supporting text  Add link to “Attach a link” field ◦ Grabs summary of post/article ◦ Resolves post illustration graphic
    23. 23. 23
    24. 24. 24
    25. 25. 25
    26. 26. 26
    27. 27. 27 “a leader in building automation and security”
    28. 28. 28 Discussions Engagement Reputation LinkedIn Profile Company (Products & Services)
    29. 29. 29
    30. 30. 30  Most groups set to be moderated by managers and members  Post to the appropriate section  Flagging = brand diminished with min 2 members  New LinkedIn policy on members that are blocked  Blocked: “Requires Moderation” in all groups (aka LinkedIn jail)
    31. 31. 31  Focus on Discussions ◦ Deliver LinkedIn “business card” & engage  Multiple group posting/same content ◦ Risks: cut, paste & run profile  Promotions: Watch post frequency  Sell reputation & resource first; then products or services  Make every post an opp to engage, discuss  Endorsements = poke ◦ Shortcut for recommendations ◦ Poke who you know; not sales/marketing strategy
    32. 32. 3232 Joel Don ISA Community Manager @joeldon joel@commstrategies.com public relations + social media + reputation enhancement

    ×