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Who Uses LinkedIn? A Guide to the Demographics of the Leading Social Network for Business

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With over 270 million members worldwide and over 100 million in the United States alone, LinkedIn provides B2B companies with a tremendous opportunity to reach the right business audience. The infographic Who Uses LinkedIn? provides a snapshot of the demographics of LinkedIn users, so you can decide how your company can use the tools LinkedIn has to offer to generate more leads.
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Who Uses LinkedIn? A Guide to the Demographics of the Leading Social Network for Business

  1. 1. To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales. @2014, All information in this document is the property of Marketing Mojo. WHO USES A guide to the demographics of the leading social network for business There are over 270 million LinkedIn members worldwide and over 100 million in the United States alone. While your company may have a presence on LinkedIn, you may not be taking full advantage of the tools it has available for you to reach this vast audience of business professionals. As a B2B demand generation tool, LinkedIn Advertising allows you to target with almost laser accuracy the best possible audience for your products or services. Here is a demographic snapshot of what this audience looks like.* *US statistics gathered using the LinkedIn Advertising targeting tool. 67% of LinkedIn members are between the ages of 25 to 54, and the largest age group is 35-54. AGE 21% 31% 36% 12% 18-24 25-34 35-54 55+ 48% of LinkedIn members are in a decision-making role. SENIORITY 48% Decision Maker 24% Senior 9% Owner 1% Partner 4% CXO 4% VP 6% Director ***Source: Digital Activities of US Internet Users, by Frequency, May 2013 - The Buntin Group and Survey Sampling International LinkedIn members are relatively engaged, with 88% checking LinkedIn at least once a week.*** ENGAGEMENT 11% Once to several times a month 48% At least once a day 40% Once to several times a week 1% Once every 2-3 months ? Over half of LinkedIn members are male. GENDER 44% 56% Female Male INDUSTRY Finance and Medical are the two largest industries on LinkedIn. .5% 4% 5% 8% 6% 10% 12% 5%10% 2% 8% 3% 12% 3% 6% 3%3% Agriculture Arts Construction Consumer Goods Corporate Educational Finance Government High Tech Legal Manufacturing Media Medical Non-profit Recreational Services Transportation 1 2 3 4 5 JOB FUNCTION Top 5 job functions: 1 2 3 4 5 HEALTHCARE SERVICESEDUCATIONOPERATIONS SALESENTREPRENEURSHIP Over 75% of LinkedIn members work at companies with more than 1000 employees. COMPANY SIZE MyselfOnly** 1-10employees** 11-50 employees 51-200employees 5001-10,000 201-500 employees 501-1000 employees 1001-5000 employees 10,001+ 47% 10% 20% 7% 3% 7% 7% **0.6% Top 5 industries 11% 9% 9% 7% 6% In addition, there are over 200 million LinkedIn Groups... ...and LinkedIn members join an average of 7 Groups.

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