Market Opportunities and Emerging Trends in thePrepaid Card Market in Latin America                                       ...
Phone: +44 20 8123 2220                                                                                       http://marke...
Phone: +44 20 8123 2220                                                                                       http://marke...
Phone: +44 20 8123 2220                                                                                       http://marke...
Phone: +44 20 8123 2220                                                                                       http://marke...
Phone: +44 20 8123 2220                                                                                       http://marke...
Phone: +44 20 8123 2220                                                                                       http://marke...
Phone: +44 20 8123 2220                                                                                                   ...
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Market Opportunities and Emerging Trends in the Prepaid Card Market in Latin America

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The Latin American (Brazil, Mexico, Chile and Peru) prepaid card industry, including both open and
closed-loop prepaid cards, registered strong growth during the review period, posting a combined CAGR of
30.04%. It is estimated that 75 million of the Brazilian population are unbanked, or do not have access to
banking services. Prepaid cards provide an alternative payment platform to unbanked consumers and help
increase levels of financial inclusion. The Mexican prepaid cards market has slowly gained in popularity as
organized retailers and vendors began to accept prepaid cards without charging a processing fee.
Furthermore, vehicle rental vendors are also using prepaid cards for their service transactions. During the
review period, 47% of Chilean retailers enrolled in a gift card program, making the country the
second-largest Latin American market after Mexico for prepaid cards. Chilean gift card brands include
Falabella, Easy and Paris. More than 50% of the Peruvian population is still unbanked. In order to provide
wider levels of financial inclusion, banks in Peru are expected to issue prepaid or debit cards rather than
credit cards. The ease of obtaining prepaid cards will drive the market over the forecast period.

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Market Opportunities and Emerging Trends in the Prepaid Card Market in Latin America

  1. 1. Market Opportunities and Emerging Trends in thePrepaid Card Market in Latin America Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com
  2. 2. Phone: +44 20 8123 2220 http://marketpublishers.comMarket Opportunities and Emerging Trends in the Prepaid Card Marketin Latin AmericaBRICdataDate: June 1, 2012Pages: 90Price: US$ 2,950.00ID: M8C30BEC38EENSynopsisThe report provides market analysis, information and insights into the Latin America prepaid card market,including: Current and forecast values for the Latin America prepaid card market Comprehensive, country-specific analysis of the industry’s market attractiveness, covering key trends and drivers Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market Detailed analysis of the challenges affecting the Latin American prepaid card market Competitive landscape of the prepaid card market in each countrySummaryThe Latin American (Brazil, Mexico, Chile and Peru) prepaid card industry, including both open andclosed-loop prepaid cards, registered strong growth during the review period, posting a combined CAGR of30.04%. It is estimated that 75 million of the Brazilian population are unbanked, or do not have access tobanking services. Prepaid cards provide an alternative payment platform to unbanked consumers and helpincrease levels of financial inclusion. The Mexican prepaid cards market has slowly gained in popularity asorganized retailers and vendors began to accept prepaid cards without charging a processing fee.Furthermore, vehicle rental vendors are also using prepaid cards for their service transactions. During thereview period, 47% of Chilean retailers enrolled in a gift card program, making the country thesecond-largest Latin American market after Mexico for prepaid cards. Chilean gift card brands includeFalabella, Easy and Paris. More than 50% of the Peruvian population is still unbanked. In order to providewider levels of financial inclusion, banks in Peru are expected to issue prepaid or debit cards rather thancredit cards. The ease of obtaining prepaid cards will drive the market over the forecast period.Scope This report provides a comprehensive analysis of the prepaid card market in Latin America It provides current values for the Latin American prepaid card market for the year 2011 and forecast figures for the years up to 2016 It offers a detailed analysis of the key markets in the Latin American prepaid card market, along with market forecasts until 2016 It details the different macroeconomic factors affecting the Latin American prepaid card market It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market It outlines the current regulatory frameworks in the industry It details the marketing strategies used by various bankers and other institutions It profiles the major banks in the Latin American prepaid card marketReasons To BuyMarket Opportunities and Emerging Trends in the Prepaid Card Market in Latin America 2
  3. 3. Phone: +44 20 8123 2220 http://marketpublishers.com Make strategic business decisions using historic and forecast market data related to the Latin American prepaid card industry and each market within it Understand the key market trends and growth opportunities within the Latin American prepaid card market Assess the competitive dynamics in the Latin American prepaid card market Gain insights into the marketing strategies used by prepaid card selling vendors Gain insights into key regulations governing the Latin American prepaid card marketKey Highlights The use of cards as a payment system is popular in Brazil. According to Associação Brasileira das Empresas de Cartões de Crédito e Serviços (ABECS), the total number of credit cards in Brazil increased by 13% to reach over 170 million in 2011, while the number of debit cards increased by 7% to reach over 266 million in 2011. Additionally around 247 million private-label cards are in circulation. As Brazilian consumers are already familiar with the concept of payment cards, it is easier for companies to promote prepaid cards. Retailers and supermarkets have launched their own prepaid cards in partnership with commercial banks or prepaid card solution companies. Retailers offering gift cards include iTunes, Cinemex, Mixup, Gandhi, Lo Mejor de México, Smartbox, Starbucks, California Pizza Kitchen, Chili’s, Experimenta, Bueno, todito Card, Saludo, Hablando Derecho, 10 en Tareas and Xbox Live. There are opportunities in the Chilean prepaid card market to introduce open-loop cards which have distinctive benefits for both retailers and customers alike. The open loop cards expand the usability of the card and do not restrict the user to shop from limited retailers. The online retailing market in Peru is projected to record a CAGR of 13.48% over the forecast period. While debit and credit cards can be used for online purchases, prepaid cards are expected to be used for online retail purchases due to the security options they provide.Table of Content1 EXECUTIVE SUMMARY2 LATIN AMERICAN PREPAID CARDS MARKET BENCHMARKING2.1 Overview of Latin American Prepaid Card Market Dynamics2.2 Types of Prepaid Cards Available in Latin America2.3 Macroeconomic Drivers3 PREPAID CARDS MARKET IN BRAZIL3.1 Market Environment 3.1.1 Banking industry structure in Brazil 3.1.2 Payment system 3.1.3 Regulatory framework3.2 Market Size and Growth Potential 3.2.1 Brazil banking sector market size 3.2.2 Brazil prepaid cards market size3.3 Marketing Strategies Adopted for Prepaid Cards3.4 Key Trends, Drivers and Challenges 3.4.1 Economic drivers 3.4.2 Consumer drivers 3.4.3 Business trends and growth driversMarket Opportunities and Emerging Trends in the Prepaid Card Market in Latin America 3
  4. 4. Phone: +44 20 8123 2220 http://marketpublishers.com 3.4.4 Challenges3.5 Competitive Landscape 3.5.1 Banco do Brazil 3.5.2 American Express 3.5.3 CBSS 3.5.4 Banco Cruzeiro do Sul SA4 PREPAID CARDS MARKET IN MEXICO4.1 Market Environment 4.1.1 Banking industry structure in Mexico 4.1.2 Payment systems in Mexico 4.1.3 Regulatory framework4.2 Market Size and Growth Potential 4.2.1 Mexico banking sector market size 4.2.2 Mexico prepaid cards market size4.3 Marketing Strategies Adopted for Selling Prepaid Cards4.4 Key Trends, Drivers and Challenges 4.4.1 Economic drivers 4.4.2 Consumer driver 4.4.3 Business trends and growth drivers 4.4.4 Challenges4.5 Competitive Landscape 4.5.1 NonoPayment Inc. 4.5.2 Blackhawk Network 4.5.3 BBVA Bancomer 4.5.4 Banamex5 PREPAID CARDS MARKET IN CHILE5.1 Market Environment 5.1.1 Banking industry structure in Chile 5.1.2 Payment system in Chile 5.1.3 Regulatory framework5.2 Market Size and Growth Potential 5.2.1 Chile banking sector market size 5.2.2 Chile prepaid cards market size5.3 Marketing Strategies Adopted for Selling Prepaid Cards5.4 Key Trends, Drivers and Challenges 5.4.1 Economic drivers 5.4.2 Consumer drivers 5.4.3 Business trends and growth drivers 5.4.4 Challenges5.5 Competitive Landscape 5.5.1 Banco Santander-Chile 5.5.2 Banco de Chile 5.5.3 S.A.C.I. Falabella 5.5.4 Ripley Corp SA6 PREPAID CARDS MARKET IN PERU6.1 Market Environment 6.1.1 Banking industry structure in Peru 6.1.2 Payment system 6.1.3 Regulatory frameworkMarket Opportunities and Emerging Trends in the Prepaid Card Market in Latin America 4
  5. 5. Phone: +44 20 8123 2220 http://marketpublishers.com6.2 Market Size and Growth Potential 6.2.1 Peru banking sector market size 6.2.2 Peru prepaid cards market size6.3 Marketing Strategies Adopted for Selling Prepaid Cards6.4 Key Trends, Drivers and Challenges 6.4.1 Economic drivers 6.4.2 Consumer drivers 6.4.3 Business trends and growth drivers 6.4.4 Challenges6.5 Competitive Landscape 6.5.1 Novopayment 6.5.2 Edenred 6.5.3 BBVA Continental7 APPENDIX7.1 About BRICdata 7.1.1 Areas of expertise7.2 Methodology7.3 DisclaimerLIST OF TABLESTable 1: Latin America Prepaid Card Market Comparison (US$ Billion)Table 2: Latin America Prepaid Card Market Comparison (US$ Billion)Table 3: Latin America Prepaid Card CategoriesTable 4: Latin American Countries’ Macroeconomic Indicators, 2011Table 5: Latin American Countries’ Macroeconomic Indicators, 2011Table 6: Latin American Countries’ Macroeconomic Indicators, 2016Table 7: Latin American Countries’ Macroeconomic Indicators, 2016Table 8: Brazilian Banks by Institution Type, 2011Table 9: Brazilian Banks Branch Network, 2011Table 10: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Table 11: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Table 12: Brazilian Prepaid Cards Market Size (US$ Billion), 2007–2011Table 13: Brazilian Prepaid Cards Market Size (US$ Billion), 2012–2016Table 14: Brazilian Banks Market Share, 2011Table 15: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Table 16: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Table 17: Mexican Prepaid Card Industry (US$ Billion), 2007–2011Table 18: Mexican Prepaid Card Industry (US$ Billion), 2012–2016Table 19: NovoPayment – Key FactsTable 20: NovoPayment – Main ServicesTable 21: Blackhawk Network – Key FactsTable 22: Blackhawk Network – Main ServicesTable 23: BBVA Bancomer – Key FactsTable 24: BBVA Bancomer – Main ServicesTable 25: Banamex – Key FactsTable 26: Banamex – Main ServicesTable 27: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Table 28: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Table 29: Chilean Prepaid Card Industry (US$ Million), 2007–2011Table 30: Chilean Prepaid Card Industry (US$ Million), 2012–2016Table 31: Banco Santander-Chile – Key FactsTable 32: Banco Santander-Chile – Main ServicesMarket Opportunities and Emerging Trends in the Prepaid Card Market in Latin America 5
  6. 6. Phone: +44 20 8123 2220 http://marketpublishers.comTable 33: Banco de Chile – Key FactsTable 34: Banco de Chile – Main ServicesTable 35: S.A.C.I. Falabella – Key FactsTable 36: S.A.C.I. Falabella – Main ServicesTable 37: Ripley Corp SA – Key FactsTable 38: Ripley Corp SA – Main ServicesTable 39: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Table 40: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Table 41: Peruvian Prepaid Cards Market Size (US$ Million), 2007–2011Table 42: Peruvian Prepaid Cards Market Size (US$ Million), 2012–2016Table 43: Peruvian Banks Market Share, 2011LIST OF FIGURESFigure 1: Latin America Prepaid Card Market ComparisonFigure 2: Brazilian Transaction Volumes by Payment Methods (%), 2010Figure 3: Brazilian Transaction Values by Payment Methods (%), 2010Figure 4: Brazilian Transaction Value by Payment Method (BRL Billion), 2007–2011Figure 5: Brazilian Banking Industry Loans and Deposits (US$ Billion), 2007–2011Figure 6: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Figure 7: Brazilian Prepaid Cards Market Size (US$ Billion), 2007–2011Figure 8: Brazilian Prepaid Cards Market Size (US$ Billion), 2012–2016Figure 9: Trends, Drivers and Challenges in the Brazilian Prepaid Cards MarketFigure 10: Brazil – GDP at Constant Prices (US$ Billion), 2007–2016Figure 11: Brazilian Inflation Rate (%), 2007–2016Figure 12: Brazilian Annual Disposable Income (US$ Billion), 2007–2016Figure 13: Brazilian Unemployment Rate (%), 2007–2016Figure 14: Brazil Point of Sales Terminal, 2007–2011Figure 15: Brazilian Total Credit as Percentage of GDP (%), 2007–2011Figure 16: Brazilian Prepaid Card Market ChallengesFigure 17: Credit Card Penetration of Social Class Groups (%), 2011Figure 18: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Figure 19: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Figure 20: Mexican Prepaid Card Industry (US$ Billion), 2007–2011Figure 21: Mexican Prepaid Card Industry (US$ Billion), 2012–2016Figure 22: Trends, Drivers and Challenges in Mexican Prepaid Cards MarketFigure 23: Mexican GDP at Constant Prices (MXN Trillion), 2007–2016Figure 24: Mexican Inflation Rate (%), 2007–2016Figure 25: Mexican Annual Disposable Income (MXN Trillion), 2007–2016Figure 26: Mexican Unemployment Rate (%), 2007–2016Figure 27: Mexican Prepaid Card Market ChallengesFigure 28: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Figure 29: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Figure 30: Chilean Prepaid Card Industry (US$ Million), 2007–2011Figure 31: Chilean Prepaid Card Industry (US$ Million), 2012–2016Figure 32: Marketing Strategies for Prepaid CardFigure 33: Trends, Drivers and Challenges in Chilean Prepaid Cards MarketFigure 34: Chilean GDP at Constant Prices (CLP Trillion), 2007–2016Figure 35: Chilean Inflation Rate (%), 2007–2016Figure 36: Chilean Annual Disposable Income (CLP Trillion), 2007–2016Figure 37: Chilean Unemployment Rate (%), 2007–2016Figure 38: Chilean Internet Subscribers (Millions), 2007–2011Figure 39: Chilean Prepaid Card Market ChallengesFigure 40: Peruvian Transaction Values by Payment Methods (%), 2011Figure 41: Peruvian Banking Industry Loans and Deposits (US$ Billion), 2007–2011Market Opportunities and Emerging Trends in the Prepaid Card Market in Latin America 6
  7. 7. Phone: +44 20 8123 2220 http://marketpublishers.comFigure 42: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Figure 43: Peruvian Prepaid Cards Market Size (US$ Million), 2007–2011Figure 44: Peruvian Prepaid Cards Market Size (US$ Million), 2012–2016Figure 45: Trends, Drivers and Challenges in Peruvian Prepaid Cards MarketFigure 46: Peruvian GDP at Constant Prices (US$ Billion), 2007–2016Figure 47: Peruvian Inflation Rate (%), 2007–2016Figure 48: Peruvian Annual Disposable Income (US$ Billion), 2007–2016Figure 49: Peruvian Unemployment Rate (%), 2007–2016Figure 50: Peruvian Prepaid Card Market ChallengesMarket Opportunities and Emerging Trends in the Prepaid Card Market in Latin America 7
  8. 8. Phone: +44 20 8123 2220 http://marketpublishers.com I would like to order: Product name: Market Opportunities and Emerging Trends in the Prepaid Card Market in Latin America Product link: http://marketpublishers.com/r/M8C30BEC38EEN.html Product ID: M8C30BEC38EEN Price: US$ 2,950.00 (Single User License / Electronic Delivery) If you want to order Corporate License or Hard Copy, please, contact our Customer Service: office@marketpublishers.com Payment To pay by Credit Card (Visa, MasterCard, American Express, PayPal), please, click BUY NOW button on product page http://marketpublishers.com/r/M8C30BEC38EEN.html To pay by Wire Transfer, please, fill in your contact details in the form below: First name: Last name: E-mail: Company: Address: City: Zip/Post Code: Country: Tel: Fax: Your message: * All fields are required Customer Signature _______________________________________ Please, note that by ordering from MarketPublisher.com you are agreeing to our Terms & Conditions at http://marketpublishers.com/docs/terms_conditions.html To place an order via fax simply print this form, fill in the information below and fax the completed form to +44 20 7900 3970Powered by TCPDF (www.tcpdf.org)

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