Market Your Startup Social Media


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Hands-on description of Social Media Marketing strategies for businesses and startups. Do you know about these tools yet?

Published in: Business, Technology

Market Your Startup Social Media

  1. 1. Social Media Marketing <br />By <br />Market Your Startup<br /><br />
  2. 2. Agenda<br />Why should your company use Social Media <br /> for Marketing?<br />Social Media Strategy<br />Goals – CAPPSI<br />Social Media Tools<br />Blogging<br />Twitter<br />Social Networks<br />Engage customers and fans<br />Dos & Don’ts<br />Social Media Action Plan<br />
  3. 3. Why should your company use Social Media Marketing?<br />Some Stats by Technorati (2008):<br />Blogs are now used by 24% of Internet users, up from 13% in 2006<br />Social networks are now used by 26% of Internet users, up from 17% in 2006<br />Some Stats by MediaMetrix (2008)<br />Blogs: 77.7 million unique visitors in the US<br />Facebook: 41.0 million<br />MySpace 75.1 million<br />Total internet audience 188.9 million<br />
  4. 4. Social Media Strategy<br />Identify goals<br />Define target market<br />Create a Social Media plan<br />Implement strategy<br />Review performance<br />
  5. 5. Goals - CAPPSI<br />Connection -&gt; Use Social Media to connect to customers<br />Awareness -&gt; Create awareness through increased online presence<br />Personality -&gt; Show customers the personal side behind your business and become a Trust Agent<br />Participation -&gt; Create engaging activities<br />Sales -&gt; Increase traffic to website <br />Information -&gt; Share valuable and relevant content<br />
  6. 6. Social Media Tools<br />The most important Social Media Tools:<br />Company Blog<br />Twitter<br />Social Media Networks (Facebook, MySpace)<br />Others (DIGG, StumbleUpon, Forwardtrack, Friendfeed, Technorati, MerchantCircle, Xing, Wikipedia, Travelwiki, Yahoo Answers, Meetups, Comments on Blogs, etc.)<br />
  7. 7. Advantages of a Business Blog<br />Creates awareness<br />Draws visitors to the website <br />SEO<br />Keywords<br />Valuable content and information<br />Encourages communication and participation<br />Personalizes the company<br />
  8. 8. Blog Topics<br />Company news: special offers, new products/services, company/employee activities, employee of the month etc.<br />Be green: green companies are popular <br />-&gt; start a green initiative that your employees and customers care about and start saving the earth <br />Good causes: support of charities, fundraisers etc.<br />
  9. 9. Blog Topics<br />Conferences/Fairs: information on upcoming conferences in the cities with locations, special rates for visitors, traffic advice, quickest route<br />Feedback: answer to complaints, ask for ideas, communicate with customer<br />Contests: offer contests to encourage participation and promote them, such as videos for Youtube, Writing contests, Twitter contests etc.<br />Local news: input from different locations about local events<br />
  10. 10. Advantages of Twitter<br />Fast and timely<br />Free<br />Large audience<br />Respond to feedback<br />Communicative and informational<br />Run Twitter promotions<br />Promotion of other social media activities<br />-&gt; get traffic -&gt; find supporters -&gt; make sales<br />
  11. 11. What to tweet<br />Relevant content that is of interest for the target market, such as:<br />Promotions<br />New blog posts & other social media activities<br />Local events<br />Articles & blogs of interest<br />Responses to feedback, customer interaction<br />Ask customers what they want<br />Personality of your company<br />
  12. 12. Advantages of Social Networks<br />Free<br />Large audience<br />Creates awareness and visibility<br />Good customer participation<br />Offers a platform for customers to discuss positive and negative aspects and gives your company a chance to respond<br />
  13. 13. How to engage customers<br />Contests: Let followers create some content and offer them freebies for it<br />Applications: Create a useful or funny Facebook application<br />Ask customers for their opinion: Make surveys, ask for feedback<br />Listen to your customers<br />Offer your customers what they ask for<br />Be personal and social<br />
  14. 14. Do’s and Don’ts in Social Media<br />What to do<br />What not to do<br />Provide relevant information<br />Be recognizable<br />Produce quality content<br />Be interesting<br />Segment and target your audience<br />Be responsive<br />Accept feedback<br />Pushy selling<br />Over promoting<br />Censoring<br />Go for scale not quality<br />Spamming<br />Be dishonest <br />
  15. 15. Social Media Action Plan<br />Create profiles<br />Create awareness and develop <br />a strong user base<br />Link building to drive traffic to website<br />Develop personalized and relevant content<br />Engage supporters <br />(contests, applications, promotions)<br />Update content regularly<br />Respond to questions and feedback<br />Promote other Social Media tools<br />Review Social Media plan and adapt<br />
  16. 16. Do you want to learn more? <br />Contact Market Your Startup right now or check out our blog for further information!<br /><br />