1. How Industry Jargon
Can Weaken a Resume
MarketSmiths
marketsmiths.com

2. We Hear It All the Time
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“My resume isn’t technical enough!”
You want to sound knowledgable
Overusing industry-specific jargon can
actually damage how you appear to
employers and recruiters

3. Common Language or Needless Fluff?
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Some terms are helpful and even necessary
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Skills, talents, truths
Others are buzzwords that signify little
Ask yourself:
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Does it make sense?
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Could an outsider understand it?
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Does it add meaningful value or just fill space?

4. When You Assume...
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The first person screening your resume
might not be enmeshed in your industry
Your resume should tell a story about you
Be vivid, holistic, and clear for recruiters

5. Acronyms Can Mean Different Things
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ACT:
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Atomic Components of Thought or American
College Testing?
If there’s any doubt, spell it out

6. Cut Out Clutter and Confusion
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Don’t assume technical jargon always adds
polish to your resume
Overused jargon creates clutter, masking
your true qualifications for the job

7. MarketSmiths
A creative copywriting agency.
marketsmiths.com