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What can Market Search IPL do for you?


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The presentation reviews Market Search IPL's credentials and gives a brief overview of the services we offer.

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What can Market Search IPL do for you?

  2. 2. About us<br />Market Search India Private Limited, was incorporated in 1991 and has created a niche for itself.<br />We are a full service research firm with experience and infrastructure to handle large country-wide studies. <br /><ul><li>Mr. A. Sundara Rajan is the founder and Chief Executive of Market Search IPL and also a frequent speaker at international marketing and management forums:
  3. 3. AIMRI Annual Conference, Berlin
  4. 4. ESOMAR Telecom Conference , Oslo
  5. 5. AIMRI Annual Conference , Athens
  6. 6. Institute of Directors, London
  7. 7. Indo Pak -Emerging Market Challenges, Islamabad</li></ul>2<br />
  8. 8. Our Presence in India and alliances abroad<br />3<br />
  9. 9. 4<br />Those that believe in us<br />
  10. 10. Industry Specializations<br />5<br />
  11. 11. Various Type of studies<br />6<br />Concept Test, Positioning, ….<br />Market share<br />U&A, Ad Impact Evaluation, Segmentation studies, Brand track<br />End to end solutions in all stages of evolution of a brand<br />Time<br />Market Size, Competitive mapping, Need Gap analysis, Concept Tests, Product Tests, Positioning, Brand Name, Packaging, Pre-Campaign test for ads<br />
  12. 12. Various types of studies<br />7<br />
  13. 13. Research Techniques <br />8<br />Other than the techniques mentioned above we also use CAPI, CATI & Online research.<br />
  14. 14. Quality Assurance Process – Ensuring Accuracy<br />A trained interviewer<br />takes the interview<br />Project in charge<br /><ul><li>Does pilot interviews (up to 5% of total SS) himself
  15. 15. Coordinates with the field on qualitative comments.</li></ul>Mystery <br />calls<br /><ul><li>Logical Checks
  16. 16. Scrutiny</li></ul>For all the forms calls made so as to check the data, probe for areas where respondent did not answer properly.<br /><ul><li>Logical Checks
  17. 17. Scrutiny</li></ul>Random Mystery <br />calls<br />Few forms randomly picked, calls made so as cross check the data authenticity.<br />Note:- Wherever there is conflicting information given in the questionnaire by the respondent, we get back to the respondent again and probe the reasons for the same.<br />9<br />
  18. 18. Why Market Search?<br /><ul><li>All agencies bring models and techniques
  19. 19. All agencies claim to be #…
  20. 20. All agencies claim skills and experience
  21. 21. We bring you over and above all these
  22. 22. Passion in all that we do.
  23. 23. Involvement of the team from start to end
  24. 24. Commitment of the agency to your company</li></ul>...You will see the difference.<br /> To learn more, visit<br />10<br />We build solutions….<br />…To help you be the leader <br />