Social Media for Business


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Scott Allender offers up some great information on social media for businesses during his session at the 2009 MarketSTL Conference

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Social Media for Business

  1. 1. Integrating Social Media Into Your Company Culture Scott Allender 8/27/2009
  2. 2. Scott Allender <ul><li>Web Software Developer for TricorBraun ( </li></ul><ul><li>Involved in the St. Louis Social Media Community for two years </li></ul><ul><li>Have been involved with IT for nearly 10 years </li></ul>
  3. 3. Outline of Topics <ul><li>What is Social Marketing? </li></ul><ul><li>Why is it important to my company? </li></ul><ul><li>How can I take advantage of it? </li></ul><ul><li>Some advice you may want to consider. </li></ul>
  4. 4. What is Social Marketing? <ul><li>“ ... the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.” Wikipedia </li></ul>
  5. 5. Why is This Important? <ul><li>It's a new (also rapidly changing) medium to connect with your potential customers </li></ul><ul><li>You can find all sorts of information about your potential market that isn't readily available through other means </li></ul>
  6. 6. Those reasons lead to… <ul><li>Connect with Fans + Reason to Buy = $$$ </li></ul><ul><ul><li>Michael Masnick ( ) </li></ul></ul><ul><li>Basically, connect with your audience, and at the same time give them a reason to buy, and you will see a return on the investment. </li></ul>
  7. 7. How can I Start Doing This? <ul><li>Get Excited! </li></ul><ul><li>What are your goals? </li></ul><ul><ul><li>More profits? </li></ul></ul><ul><ul><li>Publicizing your intelligence? </li></ul></ul><ul><ul><li>Entering new markets? </li></ul></ul><ul><li>Keep in mind that achieving your goals will be greatly influenced by how you are connecting with people </li></ul>
  8. 8. More stuff to do... <ul><li>Decide what your message will be when you connect with people </li></ul><ul><ul><li>Do you want them to buy your product/service? </li></ul></ul><ul><ul><li>Recognize you are a thought leader? </li></ul></ul><ul><ul><li>Give you assistance in establishing new ideas? </li></ul></ul><ul><li>Figure out how committed you (or others) will be to communicating with your customers </li></ul>
  9. 9. Decisions, Decisions <ul><li>Choose your social marketing platform, or how you will start connecting with people </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Meetup </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>YouTube </li></ul></ul>
  10. 10. Social Platforms Explained <ul><li>Twitter ( </li></ul><ul><ul><li>Have a conversation with the rest of the world </li></ul></ul><ul><ul><li>Great for promoting new promotions, marketing promos and other things to the world at large </li></ul></ul><ul><ul><li>Power is in the potential audience you may converse with </li></ul></ul>
  11. 11. More Social Platforms <ul><li>Facebook ( </li></ul><ul><ul><li>Communicate with people who have explicitly sought you out. </li></ul></ul><ul><ul><li>Gather some massive personal data on people who become your fans </li></ul></ul><ul><ul><li>Excellent for connecting, and refining your reasons to buy </li></ul></ul>
  12. 12. More Social Platforms <ul><li>Meetup ( </li></ul><ul><ul><li>Start or Find a topic that pertains to your product/service/industry and see an online community turn into a physical contacts. </li></ul></ul><ul><ul><li>Use the opportunities to pick the brains of interested people </li></ul></ul>
  13. 13. More Social Platforms <ul><li>Blogging </li></ul><ul><ul><li>Write and elaborate on complex ideas that are not suitable for most micromessaging/status updates. </li></ul></ul><ul><ul><li>Good topics for blogs include conversations started in micromessaging services. </li></ul></ul>
  14. 14. More Social Platforms <ul><li>Flickr ( </li></ul><ul><ul><li>Share and mark uploaded photos </li></ul></ul><ul><ul><li>Great for displaying products, or calling out specific details of a product. </li></ul></ul><ul><ul><li>An easy way to provide a reason for customers to buy </li></ul></ul>
  15. 15. Final Social Platforms <ul><li>YouTube ( ) </li></ul><ul><ul><li>Service to upload/promote custom videos </li></ul></ul><ul><ul><li>Great for showing manufacturing processes or educating users on specific topics </li></ul></ul><ul><ul><li>A good method to explain difficult concepts </li></ul></ul>
  16. 16. Track Your Progress <ul><li>Once you start using social marketing as a tool, track your progress. </li></ul><ul><ul><li>Some marketing tools limit your message, use to shorten urls. </li></ul></ul><ul><ul><li>Use analytic tools on your web site to track which platforms/messages are making the most impact. </li></ul></ul>
  17. 17. Things to Keep in Mind <ul><li>Unless you're comfortable letting personal thoughts intrude, keep your social marketing content business related. </li></ul><ul><li>Use existing tools to display your social marketing content on your own web site. </li></ul><ul><li>Social Marketing, by its very nature, is always changing. Do not hesitate, nor be afraid to seek help. </li></ul>
  18. 18. Things to Keep in Mind (cont...) <ul><li>If you're not connecting or interacting with new and different people, then you may very well not using this new platform to its fullest capability. </li></ul><ul><li>Be creative. </li></ul><ul><li>HAVE FUN! </li></ul>
  19. 19. Questions/Comments <ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>