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FUTURE IS COMING
I Trend del Retail 2017
TREND REPORT 2017 MARKET REVOLUTION
2
Il report completo è
disponibile gratuitamente
su Market Revolution!
Visita bit.do/r...
TREND REPORT 2017 MARKET REVOLUTION
EDITORIALE: STEFANO DAELLI
TREND: SEE THROUGH RECEIPT
CASO: LUNETTES POUR TOUS
INDEX
0...
TREND REPORT 2017 MARKET REVOLUTION4
Iper-connessi, geneticamente digitali, nomadi, con identità, lavoro e stile di vita fl...
TREND REPORT 2017 MARKET REVOLUTION
SEE THROUGH RECEIPT
Qui non si parla soltanto dei soliti Millennials: per sempre più
c...
TREND REPORT 2017 MARKET REVOLUTION
What: occhiali democratici
Where: Francia

Wow: 6 miliardi di unità vendute dal 2014 p...
TREND REPORT 2017 MARKET REVOLUTION
7
What: abbigliamento casual dal tocco minimalista

Where: USA

Wow: Con vendite (onli...
TREND REPORT 2017 MARKET REVOLUTION
CHI SIAMO: FUTUREBERRY
Siamo una Innovation Design Company.
Diamo forma a nuove idee, ...
TREND REPORT 2017 MARKET REVOLUTION
NON L’HAI ANCORA FATTO?
SCARICA IL REPORT ORA!
9
Il report completo è disponibile grat...
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Future is Coming: i Trend del Retail 2017 - preview

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Future is Coming: i Trend del Retail 2017 raccoglie 40 casi da tutto il mondo per raccontare i 10 trend che stanno modellando il futuro della Retail Experience.

Questo report non è pensato per essere consultato, ma per mettere in moto idee innovative. Per questo nella seconda parte decodifichiamo gli impatti dei trend su tutte le leve del retail e i modelli tradizionali, e facciamo emergere gli insight e le best practice più stimolanti da utilizzare per anticipare i bisogni dei clienti, differenziarsi dai competitor e costruire modelli che generino valore.

Infine, offriamo ulteriori spunti e la nostra esperienza a chi è in cerca di nuovi strumenti e modalità per generare idee, ispirare la sua organizzazione, progettare servizi sempre orientati al cliente e sviluppare una strategia retail innovativa.

Per il download della tua copia clicca qui: http://bit.do/retail2017

Published in: Retail
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Future is Coming: i Trend del Retail 2017 - preview

  1. 1. FUTURE IS COMING I Trend del Retail 2017
  2. 2. TREND REPORT 2017 MARKET REVOLUTION 2 Il report completo è disponibile gratuitamente su Market Revolution! Visita bit.do/retail2017 per sfogliare la tua copia con tutti i 10 trend e le esclusive sezioni di Decoding e Redesign! SCARICA LA TUA COPIA ORA! 2
  3. 3. TREND REPORT 2017 MARKET REVOLUTION EDITORIALE: STEFANO DAELLI TREND: SEE THROUGH RECEIPT CASO: LUNETTES POUR TOUS INDEX 04 05 06 CASO: EVERLANE CHI SIAMO: FUTUREBERRY 07 08 3
  4. 4. TREND REPORT 2017 MARKET REVOLUTION4 Iper-connessi, geneticamente digitali, nomadi, con identità, lavoro e stile di vita fluidi, inform-ivori, immuni ai meccanismi tradizionali di business, consapevoli del valore di scelte e informazioni che producono. I Millennials si preparano a diventare la generazione più rilevante per dimensione e capacità di spesa. E sono pronti ad alzare costantemente – e irreversibilmente - l’asticella delle loro aspettative. È in questo contesto che il retail - in tutte le sue espressioni - viene messo sotto pressione dai nuovi consumatori, generando una vera esplosione creativa. Nel report “I Trend del Retail 2017”, vi offriamo una visione d’insieme sul panorama internazionale delle innovazioni retail, decodificando e offrendo una dimensione applicativa dei trend identificati. In questa preview vi offriamo un assaggio di uno dei 10 trend del retail di domani, aspettando di ritrovarvi a sfogliare tutto il nostro report, scaricabile gratuitamente qui: bit.do/retail2017. Stefano Daelli Partner | Head of Strategy & Content ANDARE OLTRE LE REGOLE DEL GIOCO
  5. 5. TREND REPORT 2017 MARKET REVOLUTION SEE THROUGH RECEIPT Qui non si parla soltanto dei soliti Millennials: per sempre più consumatori, non appartenenti a un particolare cluster generazionale, geografico, culturale o sociale, la consapevolezza si è trasformata in diffidenza. Per i “new normal customer” conoscere in profondità non solo la qualità, ma anche il processo, percorso e il valore reale dei prodotti è diventata una necessità, più importante del semplice parametro della convenienza che ha fatto la fortuna di settori come il fast fashion. Nelle scelte di acquisto si impone un nuovo parametro, quello dell’importanza di una storia vera e non verosimile del brand e una ragione che spinga a scegliere quel prodotto o servizio. Che le ragioni siano di natura ecologica, salutistica, sociali o culturali, per ogni consumatore è arrivato il momento di “guardare attraverso” ciò che acquistano per valutarne ogni aspetto. 2 LUNETTES POUR TOUS EVERLANE 1 WHY NOW Scopri dati e contesto di questo trend nel report completo! 5
  6. 6. TREND REPORT 2017 MARKET REVOLUTION What: occhiali democratici Where: Francia
 Wow: 6 miliardi di unità vendute dal 2014 per occhiali che puoi avere a 10€ in meno di 10 minuti Web: http://lunettespourtous.com LUNETTES POUR TOUS LA LENTE TRASPARENTE Avere un paio di occhiali in soli 10 minuti, conoscendo tutto il processo costruttivo delle proprie lenti, a soli 9,99€? Oggi è possibile. LPT è la nuova catena francese dell’ottica, del ventenne Paul Morlet che ha visto la possibilità di offrire un servizio trasparente, rapido ed economico per democratizzare l’acquisto di occhiali, rendendoli un accessorio di moda da cambiare ogni giorno. Il processo trasparente permette di seguire tutta la lavorazione delle proprie lenti, che viene effettuata in negozio. GRAZIE ALLA TECNOLOGIA, LUNETTES COMBINA PREZZI SOTTOMERCATO A UNA VELOCITÀ DI PRODUZIONE INCREDIBILE. 
 E FINO A OGGI HA RAGGIUNTO IL SUO MARGINE DI PROFITTABILITÀ DI 200/250 OCCHIALI VENDUTI AL GIORNO 6 6
  7. 7. TREND REPORT 2017 MARKET REVOLUTION 7 What: abbigliamento casual dal tocco minimalista
 Where: USA
 Wow: Con vendite (online) per $35 milioni nel 2015, in agosto 2016 ha aperto il suo primo store sperimentale a San Francisco Web: http://everlane.com EVERLANE QUANTO COSTA DAVVERO LA MODA? Il desiderio di conoscere il viaggio compiuto dai prodotti, assieme alla chiarezza richiesta per comprendere cosa si sta pagando, sono stati gli ingredienti dietro alla nascita e al successo di Everlane. Casa di abbigliamento di casualwear con prodotti premium venduti a prezzi competitivi, rende disponibile agli utenti un breakdown dei costi di ogni processo produttivo. La chicca? Il confronto finale del prezzo del retailer online contro quello di uno classico, per rendere trasparente il vantaggio. LA POLITICA DEL PREZZO TRASPARENTE DI EVERLANE SI BASA SU UN RAPPORTO DI FIDUCIA RECIPROCA TRA BRAND E CONSUMATORE. UNA DIMOSTRAZIONE? PER I PRODOTTI IN OVERSTOCK LO SCONTO È DECISO DAGLI UTENTI 7
  8. 8. TREND REPORT 2017 MARKET REVOLUTION CHI SIAMO: FUTUREBERRY Siamo una Innovation Design Company. Diamo forma a nuove idee, creiamo strumenti e sviluppiamo competenze per aiutare brand e aziende ad innovare nella loro relazione con i consumatori. Attraverso un metodo di innovazione trend-driven, partiamo dai clienti per decodificare l’impatto dei trend di mercato e di consumo sul loro business e disegnare insieme soluzioni innovative in grado di cogliere nuove opportunità. Market Revolution è l’Inspiration Company di Futureberry: racconta l'impatto di trend di consumo e di business e ispira progetti innovativi e un po' rivoluzionari. 8
  9. 9. TREND REPORT 2017 MARKET REVOLUTION NON L’HAI ANCORA FATTO? SCARICA IL REPORT ORA! 9 Il report completo è disponibile gratuitamente su Market Revolution. Visita bit.do/retail2017 per sfogliare la tua copia con tutti i 10 trend e scoprire le sezioni esclusive di Decoding e Redesign! 9

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