Worldwide Market for Mobile Medical Apps, The


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Worldwide Market for Mobile Medical Apps, The

  1. 1. Get more info on this report!The Worldwide Market for Mobile Medical AppsDecember 1, 2010Smartphone and other mobile applications or “apps” are being utilized in many areas ofhealthcare: education, health management, data management, health information, andother workflow processes. This Kalorama Information report The Worldwide Market forMobile Medical Apps details these products and presents a picture of the market todayand what it may look like over the next five years. Some popular apps included in thisreport include. Epocrates Medscape Mobile iRadiology Nursing Central Care360 Mobile STAT ICD-9 LITE Netter’s Atlas of Human Anatomy EMR appsHealthcare has exhibited a particular need for these technologies. Not only is themedical community using smartphones and their applications for basic work at a higherrate than the general population, but they are reporting using smartphones inreplacement for some of the work that would have previously been done on a desktopor laptop computer.Included in this report are the following Model Apps on the Market Successful Business Models Estimate for Current Mobile Medical App Market Size App Market by Type (Medical Reference, Study Aids, Drug Reference, Nursing Tools, others) Forecast of Revenues by Platform (Apple, Android, Blackberry) Regional Distribution of App Sales (United States Japan, Germany, France, United Kingdom, Italy, Canada, Rest of World) Healthcare and Population Statistics Market Drivers
  2. 2. Physician Demographics and Smartphone Usage StatsThe information for this report was gathered using both primary and secondary researchincluding comprehensive research of secondary sources such as company literature,databases, investment reports, and medical, information technology and businessjournals. Telephone interviews and email correspondence were the primary method ofgathering primary information. Primary sources were the basis in gathering informationspecifically relating to revenue and market share data presented in this report. Specificinterviews with IT company representatives included marketing directors, divisionmanagers, and product representatives.The report covers issues and trends that will impact the medical app market in thefuture, including: Pricing Threat to Security Non-availability of Suitable Handheld Devices Implementation Failures Resistance to Change Lack of IT Resource in Provider Settings Electromagnetic Interference High infrastructure Cost Growing Healthcare Cost Aging Society Reduction of Medical Errors Telemedicine Benefits Federal InitiativesAll market data pertains to the world market at the manufacturers’ level. The base yearfor data was 2010. Historical data was provided for 2009 with forecast data provided for2015. The forecasted market analysis for 2010-2015 was highly influenced by theuptake of new technologies in the health industry, government incentives andrequirements, product marketing, availability and demographic trends.Additional Information 41 Million Dollar Market for Mobile Phone Medical AppsThe growing number of healthcare professionals utilizing mobile phone medicalapplications or "apps" in everyday business activities is contributing to rapid growth inthis nascent market segment. Although much smaller than other popular mobile appsegments, mobile medical apps are slowly gaining market share as revenues areexpected to more than double in 2010 over 2009, according to healthcare market
  3. 3. research publisher Kalorama Informations new report, Worldwide Market for MobileMedical Apps.The market for mobile medical apps was worth about $41 million in 2009, whichtranslates to about 1.5% of the total mobile app market, and Kalorama estimates 2010sales to come in at $84.1 million. Medical apps compete for market share with verylarge and popular app categories such as gaming, entertainment, social networking,and navigation. Despite the higher price tag for most medical apps (averaging $15 perapp), the number of downloads fall short—keeping medical apps on the lower end ofrevenues in comparison to other categories.However, the use of smartphones has been rapidly expanding in the healthcareindustry, since they provide a range of programs, convenience and efficiency that cantbe achieved with traditional computers and pocket drug references. It was estimatedthat in 2004, around 25% of practicing physicians in the U.S. used a PDA orsmartphone. This increased to approximately 35-40% in 2008. By 2010, more than 50%of physicians are using smartphones or PDAs on a regular basis for everyday treatmentactivity."Not only is the medical community using smartphones and their applications for basictasks, but they report using them to complete some of the work that would havepreviously been done on a desktop or laptop computer," says Melissa Elder, an analystwith Kalorama Information and author of the report. "With one of the main focuses inhealthcare today centered on the reduction of costs, any tool that can help medicalpersonnel become more efficient is a boon to the industry."Smartphone applications can be developed for numerous types of processes includingeducation, health management, data management, health information, and otherworkflow processes. There are literally hundreds of thousands of apps available forsmartphones users. For example, the Apple App Store offers more than 250,000 appsfor its users. Within specific categories like health management, some smartphoneproviders offer up to 2,000 apps. These help monitor heart rates, manage diabetes,record exercise schedules, and link with larger computer systems for managing healthrecords."The use of smartphones in professional healthcare is still taking shape, but someproviders have seen the potential and are taking advantage of the technology," saysElder.Kalorama Informations Worldwide Market for Mobile Medical Apps provides adetailed overview of PDA and smartphone use in healthcare, with market size andgrowth estimates, leading smartphone operating systems and applications forhealthcare providers, handheld device technology adoption by physicians and issuesfacing IT in healthcare.
  4. 4. Table of ContentsCHAPTER ONE: EXECUTIVE SUMMARY Healthcare Industry Methodology Size and Growth of the Market Issues Facing the IT Healthcare MarketCHAPTER TWO: INTRODUCTION PDAs and Smartphones Smartphone Applications Defining Smartphones and PDAs Leading Smartphone Operating Systems Growth of Smartphones Smartphone-Specific Service Fees Connection Speeds Healthcare Efficiency Healthcare Establishments Physicians Number of Physicians Handheld Device Technology Adoption by PhysiciansCHAPTER THREE: KEY APPS AND DEVELOPERS Medical Applications Business Model for Device/Platform Developers App Developer Business Strategy Smartphones in Healthcare Benefits of Healthcare Smartphones Challenges in the Implementation of Smartphones in Healthcare Settings Apps and Tablet PCs Apple App Store’s Top-Grossing Apps Leading Apps for Healthcare Providers o Epocrates o Medscape Mobile o iRadiology o Nursing Central o Care360 Mobile o The ECG Guide o STAT ICD-9 LITE o Lexi-Comp Individual Medical Apps o Tarascon Pharmacopoeia o Netter’s Atlas of Human Anatomy Apps for Diabetes Management
  5. 5. Electronic Medical Records and Apps Smartphone Applications for EMRs Overview of EMRsCHAPTER FOUR: MARKET OVERVIEW The Overall Mobile App Market Reviewing the Market for Medical Apps Analysis of Medical Apps by Type/Category The Medical App Market Forecast 2015 Regional Distribution of Medical App Sales Market Drivers and Inhibitors Growth Drivers Growth Inhibitors Emerging Trends Case Study Mount Sinai Hospital and the University Health Network (UHN)— New York, New YorkAvailable immediately for Online Download at 800.298.5699UK + +1.240.747.3093Fax: 240.747.3004