Weight Management Trends in the U.S.

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Weight Management Trends in the U.S.

  1. 1.    Get more info on this report!Weight Management Trends in the U.S.May 1, 2010A diverse range of American consumers are increasingly focused on weight loss andweight maintenance within a broadening context of personal health and lifestyle issues.Almost 70% of adults and almost 32% of school-age children and adolescents are eitheroverweight or obese, according to the latest government statistics. And some studiesproject that if current trends continue, 37% of U.S. adults will be classified as obese by2013 and 43% by 2018.With such new and ever-more-alarming statistics about adult and childhood obesityfeeding the headlines almost daily, what are today’s weight loss regimens and weightmaintenance mindsets? What roles do calories, portion control, and satiety play, with orwithout the benefit of weight management programs, fitness club memberships and“active lifestyles”? What are the most salient cohorts of weight management consumers,and which combinations of foods and beverages, weight management programs, anddiet aids appeal most specifically to them? Which media and marketing messagesresonate for these cohorts, and in what contexts?This all-new report from Packaged Facts examines not just who the weightmanagement cohorts are, but the all-important “why’s” behind the choices andpurchases they make, and where those choices will take the market through 2015,identifying the issues and trends affecting the weight management marketplace.Focusing on consumer lifestyle trends through customized analysis of ExperianSimmons data, the report examines consumers’ weight management strategies, goalsand attitudes toward foods and beverages; use of over-the-counter diet aids, weightmanagement programs, and exercise; retail channel and foodservice preferences; andmedia usage and responsiveness, both traditional and social. The report also examinesthe competitive strategies of key players, new product and ingredient trends, andmarketing and advertising positioning, all within the context of the medical, social,economic, and psychographic drivers of consumer behavior.Additional data sources include the latest government statistics from the Centers forDisease Control and Prevention; Information Resources, Inc.’s InfoScan Review for themass-market channel; and Datamonitor’s Product Launch Analytics data tracking newproduct introductions.
  2. 2. Table of Contents Introduction Scope of Report Report Methodology The Scale of Obesity 39% of Adults Are Managing Weight Two Consumer Categories Figure 1-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2009 (percent) The Economic Costs of Obesity The Politics of Obesity Obesity by the Numbers Childhood Obesity Increasing Three Weight Management Components: Diet, Exercise and Behavior Modification Diet Exercise Behavior Modification Types of Weight Management Programs Do-It-Yourself Diets Non-Clinical Programs Clinical Programs Type of Diets Portion-Control Diets Exchange Diets Prepackaged Meal and Liquid Formula Diets Fad Diets
  3. 3. Prescription Drugs Over-the-Counter Diet Aids U.S. Retail Sales Opportunities in Weight Management Trends in Weight Management Products and Programs Satiety and Body Shaping Are Hot Topics Weight Management Ingredients Targeting Men Obama: Let’s Move The Healthy Weight Commitment Foundation New Dietary Guidelines Due in Fall 2010 Labeling Goes Front and Center Re-Examining Serving Size Food and Beverage Marketers Weight Management Program and Club Marketers Over-the-Counter Pharmaceutical Marketers WL/WM Consumers Developing Healthy Eating Habits Consumer Shopping Behavior Table 1-1: Consumer Shopping Behavior: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Consumer Attitudes/Behavior Toward Shopping Consumer Attitudes/Opinions Toward Foodservice Internet Has Changed How Consumers Spend Free Time Weight Management Consumers’ Favorite MediaChapter 2: Market Overview Introduction Scope of Report Report Methodology
  4. 4. Overweight and Obesity in the U.SThe Scale of ObesityThe Economic Costs of ObesityThe Politics of ObesityDefinitions of Overweight and ObesityBody Mass IndexObesity by the NumbersTable 2-1: Percentage of Adult Population Overweight or Obese, 1988-2008(U.S. adults age 20 and over)More Men Overweight; More Women ObeseTable 2-2: Percentage of Adult Population Overweight or Obese: By Gender,1988-2008 (U.S. adults age 20 and over)Prevalence of Overweight and Obesity Higher Among Ethnic MinoritiesTable 2-3: Percentage of Adult Population Overweight or Obese by EthnicGroup, 2007-2008 (U.S. adults age 20 and over)Obesity Epidemic Spreads to All U.S. StatesFigure 2-1: Percent of Adult Population Obese by State, 2008Measuring Overweight and Obesity in ChildrenChildhood Obesity IncreasingTable 2-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S.children and teens age 6-19)Childhood Obesity Risk Higher Among MinoritiesCauses and Complications of Overweight and ObesityAn Obesogenic SocietyIncreased Food ConsumptionIs the Food Industry Partly at Fault?Not Enough ExerciseTable 2-5: Percentage of Population Getting Leisure-Time Physical Activity:1988, 2004 and 2007 (U.S. adults age 18 and over)
  5. 5. Complex Socioeconomic FactorsGeneticsComplications of Overweight and ObesityDiabetesCardiovascular DiseaseOther DiseasesWeight ManagementThree Components: Diet, Exercise and Behavior ModificationDietExerciseBehavior ModificationTypes of Weight Management ProgramsDo-It-Yourself DietsNon-Clinical ProgramsClinical ProgramsGovernment RegulationsType of DietsPortion-Control DietsExchange DietsPrepackaged Meal and Liquid Formula DietsFad DietsPrescription DrugsOver-the-Counter Diet AidsMarket Size and CompositionU.S. Retail SalesMarket OutlookOpportunities in Weight Management
  6. 6. Trends in Weight Management Products and Programs Table 2-6: Trends in Weight Management Products and Services, 2005-2009 (percent of U.S. adults age 20 and over) Satiety and Body Shaping Are Hot Topics Focus on Weight Management Ingredients Targeting Men New Government and Private Sector Programs The Obama Administration: Let’s Move Healthy Weight Commitment Foundation New Dietary Guidelines Due in Fall 2010 Labeling Goes Front and Center Re-Examining Serving Size How Accurate Are Calorie Counts? Major Competitors Food and Beverage Marketers Weight Management Program and Club Marketers Over-the-Counter Pharmaceutical MarketersChapter 3: Consumer Overview Experian Simmons Consumer Survey Findings 39% of Adults Are Managing Weight Two Consumer Categories Figure 3-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2009 (percent) High Socioeconomic Status Characterizes Dieters Table 3-1: Selected High-Index Demographics of Weight Loss/Weight Maintenance Consumers, 2009 Table 3-2: Demographic Overview of Weight Loss Consumers, 2009 (percent, number and index of U.S. adults) Table 3-3: Demographic Overview of Weight Maintenance Consumers, 2009 (percent, number and index of U.S. adults)
  7. 7. Consumer Attitudes Toward HealthTable 3-4: Consumer Attitudes Toward Health: All Consumers vs. Weight Lossand Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)Consumer Dieting PatternsTable 3-5: Consumer Dieting Patterns: All Consumers vs. Weight Loss andWeight Maintenance Consumers, 2009 (U.S. adults, percent and index)Dieting Behaviors Among Weight Loss ConsumersTable 3-6: Selected High-Indexing Dieting Behaviors for Weight LossConsumers, 2009 (index of U.S. adults)Dieting Behaviors for Weight Maintenance ConsumersTable 3-7: Selected High-Indexing Dieting Behaviors for Weight MaintenanceConsumers, 2009 (index of U.S. adults)Consumer Dieting TrendsTable 3-8: Consumer Dieting Trends, 2005-2009 (percent)Use of Non-Prescription Diet ProductsUse of Weight Management ProgramsTable 3-9: Consumer Use of Non-Prescription Diet Products: All Consumers vs.Weight Loss and Weight Maintenance Consumers, 2009 (percent and index ofU.S. adults)Table 3-10: Consumer Use of Weight Management Programs: All Consumers vs.Weight Loss and Weight Maintenance Consumers, 2009 (percent and index ofU.S. adults)Consumer Exercise PatternsWeight Loss/Weight Maintenance Consumers More Apt to Exercise ThanGeneral PublicTable 3-11: Consumer Exercise Patterns: All Consumers vs. Weight Loss andWeight Maintenance Consumers, 2009 (percent and index of U.S. adults)Consumer Exercise Patterns by PlaceTable 3-12: Consumer Exercise Patterns by Place: All Consumers vs. WeightLoss and Weight Maintenance Consumers, 2009 (percent and index of U.S.adults)Frequency of Exercise
  8. 8. Table 3-13: Consumer Exercise Frequency: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Types of Exercise Performed Table 3-14: Selected Types of Exercise in Past Year: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) “Food Lifestyle” Segmentations Table 3-15: Consumer Food Lifestyle Segments: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Retail Shopping Segmentations Table 3-16: Retail Shopping Segmentations: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) The IFIC Food and Health Survey International Food Information Council Most Americans Concerned About Their Weight Most Are Changing Diets to Improve Healthfulness Weight Management Techniques Misunderstanding of Calories Self-Perception vs. Reality FDA 2008 U.S. Health and Diet Survey Associated Press-iVillage PollChapter 4: Food Trends and Preferences Methodology Two Consumer Categories WL/WM Consumers Developing Healthy Eating Habits WL and WM Consumers: Breakfast Is Most Important Meal of the Day Table 4-1: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
  9. 9. Table 4-2: Consumer Attitudes/Opinions Toward Meals: All Consumers vs.Weight Loss and Weight Maintenance Consumers, 2009 (percent and index ofU.S. adults)Weight Management and SnacksAttitudes Toward Meal PreparationTable 4-3: Consumer Attitudes/Opinions Toward Snacks: All Consumers vs.Weight Loss and Weight Maintenance Consumers, 2009 (percent and index ofU.S. adults)Table 4-4: Consumer Attitudes/Opinions Toward Meal Preparation: AllConsumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percentand index of U.S. adults)Market Size and GrowthMethodology for Sales EstimatesMass-Market Sales Top $18.1 BillionCoca-Cola, PepsiCo Are Leading MarketersTable 4-5: IRI-Tracked Sales of Selected Leading Weight Loss/ManagementFood and Beverage Segments and Brands vs. Total Category, 2009 (in millionsof dollars)FDA Definitions of Nutrient Content ClaimsTable 4-6: FDA Definitions of Nutrient Content Claims for Calories, Fat andSugarCompetitive TrendsMajor Food and Beverage MarketersWeight Management ProgramsAtkins NutritionalseDiets.com, IncJenny Craig, Inc.Nutrisystem, IncWeight WatchersMarketing TrendsStevia Comes to the Fore as a Sweetener
  10. 10. Co-Branding, Joint Promotions, and EndorsementsNew Product IntroductionsNumber of New Products with Weight Management ClaimsTable 4-7: Number of Food and Beverage New Product Reports with WeightLoss/ Management Claims, 2005-2009Top Claims on New Products Overall: Upscale, Natural, Single ServingTable 4-8: Top 20 Product Claims/Tags in U.S. Food and Beverage New ProductReports by Number, 2005-2009 (number of reports)Low Calories, Low Fat the Top ClaimsTable 4-9: Weight Loss/Management Claims: By Number of New Food andBeverage Reports, 2005-2009 (number of reports)Table 4-10: “Low” or “No” Weight Loss/Management Claims on New Food andBeverage Product Reports: Calories, Carbohydrates, Fat, Sugar, 2005 vs. 2009(number and percent of total new product introductions)Foods Dominate New Product LaunchesTable 4-11: Number of Weight Loss/Management New Product Reports: Foodvs. Beverage, 2005-2009 (number of reports)Snacks, Candy Lead 2009 Weight Management Food LaunchesTable 4-12: Top 15 Categories for New Weight Loss/Management FoodLaunches, 2005-2009 (number of reports)Functional Drinks Top Weight Management Beverage LaunchesTable 4-13: Top 10 Categories for New Weight Loss/Management BeverageLaunches, 2005-2009 (number of reports)General Mills Leads Marketers in 2009 Product IntroductionsTable 4-14: Top 15 U.S. Marketers of Weight Loss/Management Foods andBeverages by Number of New Product Launches, 2005-2009 (number ofReports)Marketing Positioning and New Product IntroductionsFrozen and Shelf-Stable MealsBeans, Grains, Cheese, Preserves, Sweeteners, YogurtBeans
  11. 11. Mixes, Breads, Cereal Cheese Preserves and Sweeteners Yogurt Snacks and Desserts 100 Calorie Cookies, Cakes, and Snacks Granola Bars Refrigerated and Frozen Desserts Beverages Juice Drinks Chocolate Milk Diet Soft Drinks Powdered Drink Mixes Sports and Functional Beverages Specifically Targeting Weight ManagementChapter 5: Retail and Foodservice Overview Methodology Two Consumer Categories Consumer Shopping Behavior Consumer Attitudes/Behavior Toward Shopping Table 5-1: Consumer Shopping Behavior: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Table 5-2: Consumer Attitudes/Behavior Toward Shopping: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Consumer Attitudes/Opinions Toward Foodservice Table 5-3: Consumer Attitudes/Opinions Toward Foodservice: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
  12. 12. Consumer Visits to Restaurants Table 5-4: Consumer Visits to Selected Restaurants in the Past Month: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Catalina Marketing Weight Management Study Retail and Foodservice Trends Retail Merchandising Restaurant Calorie Counts Move into Focus Will Calorie Postings Deter Obesity? Chefs’ Views of Weight Management Restaurants Get on the Weight Management Bandwagon Applebee’s Rolls Out “Under 550 Calories” Menu Bob Evans’ “Fit from the Farm” Menu Dunkin’ Donuts KFC’s “Penny Per Calorie” 395-Calorie Promotion Outback Steakhouse Adds 500-Calorie Entrees Starbucks Adds Products for Calorie-Counting Consumers Subway Continues its FreshFit Menu Taco Bell’s Drive-Thru Diet MenuChapter 6: Consumers and Media Methodology Two Consumer Categories Internet Has Changed How Consumers Spend Free Time Table 6-1: Consumer Internet Use: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Internet a Good Source of Product and Health Info Table 6-2: Consumer Internet Use Patterns: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults) Weight Management Consumers’ Favorite Media
  13. 13. Consumer Attitudes Toward AdvertisingTable 6-3: Consumer Internet Use vs. Other Media: All Consumers vs. WeightLoss and Weight Maintenance Consumers, 2009 (percent and index of U.S.adults)Table 6-4: Consumer Attitudes Toward Advertising: All Consumers vs. WeightLoss and Weight Maintenance Consumers, 2009 (percent and index of U.S.adults)Advertising and Marketing TrendsMaking Use of Websites and Social MediaViral VideosFiber One Irrational Disbelief SyndromeHealthy Choice’s “Spokesperson Wanted” CampaignCelebrity SpokespeopleNutrisystem and Marie OsmondJenny Craig’s Roster of StarsAtkins Nutritionals and Courtney Thorne-SmithTrop50 and Kyra SedgwickDannon Light & Fit Yogurt and Heidi KlumJennie-O Turkey Store and “The Biggest Loser”Subway Fast-Food Chain also Capitalizes on The Biggest LoserTaco Bell Features a “Real Life” FanCompetitive SwipesAtkins NutritionalsCurves for WomenWeight Watchers and Jenny Craig Fight it OutUnique, Eyecatching CampaignsWeight Watchers Momentum Quells the Hungry MonsterNew Kellogg’s Special K Campaign Uses a Soft SellLean Cuisine’s “Book of Truth” Campaign
  14. 14. Memorable Puns Straightforward Product Ads Alli Healthy Choice Ad: Hard to Ignore? Hostess 100 Calorie Cupcake Ad Slim-Fast Splenda Ad Targets Consumers Watching Sugar and Calories Weight Watchers Cheese Weight Watchers Smart Ones Frozen Foods Dairy Industry Promotes Let’s Move CampaignAppendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid= 1936257   US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004 

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