The Amazon Kindle 2013
Simba Information Presents
A Short Preview
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Serving the information needs of both traditional and new media organizations, we
provide key decision-makers at more than 15,000 client companies across the globe with
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Our research reports are written by Simba's staff of industry experts, who offer insight on
market structure and the competitive landscape, technology assessment and penetration,
and emerging products and trends. Our analysis is based on both primary and secondary
research, as well as years of professional industry expertise. In addition to analyzing
current and historical trends, our analysts predict where the market is headed over the
next 5-10 years.
The Amazon Kindle 2013
For the last two years, Simba Information’s Trade E-Book Publishing report series has
included a mid-year update to allow buyers to have the newest data pertaining to
hardware usage trends. But as the market got bigger and the growth rates grew smaller,
we realized that there were new questions on this market—and about the most
influential player operating within it—that needed to be answered.
The same Simba Information analysis that correctly predicted the 2012 slowdown of e-
book adoption (and the shift from e-reading devices to tablets) has been deployed to
answer some pressing questions on Amazon Kindle Store users and Kindle Fire owners.
Thanks to nationally representative consumer surveys conducted on a regular basis since
2009, Simba’s qualifications to study Amazon’s customers are second to none. How many
books the Amazon customer buys, how much they spend, trends in E-Ink and Tablet
owners, and demographic details are covered extensively in this report featuring more
than 30 charts.
Percent of U.S. Population Who Owns A Kindle Fire, iPad,
Smartphone or Other Tablet (2013)
% of All Adults
iPad tablet 19.2%
Kindle Fire tablet 10.9%
Tablet other than iPad or Kindle Fire 9.4%
None of the above 37.3%
Based on a nationally representative survey of 2,000 adults
Source: Simba Information
The Amazon Kindle 2013 TOC Highlights
o Kindle and Kindle Owners Lending Library Use: Topline Results
o Demographics of Kindle/Kindle Store Users More C
o Kindle Fire Owners and Kindle Store Users: Key Data
o E-Ink Kindle vs. Kindle Fire Users
o Forecasts and Conclusions -Aging Skin Care Over Antioxidants
For More on this Report and Additional Research