Get more info on this report!Technology & Information MarketsJune 8, 2009Technology and Information Markets examines how technology is becoming evenmore critical to publishers and information providers as a result of the economic crisis.Once dominated by tweens, social media sites have rocketed to popularity amongbusiness professionals and consumers of all ages. Businesses are increasingly comingaround to the belief that they need to connect and interact with their prospective clients,and social networking sites provide the vehicle for that contact. The ultimatechallenge—and opportunity—in winning the relevance battle on search engines will beto consistently provide quality content.Technology & Information Markets gives a rundown of the top technologies impactingand shaping information markets. It explains these technologies in laymen’s terms andgives real world examples of what they are used for today. This handy referenceoutlines how these technologies might be used in the future, their impact on the marketand what obstacles have to be overcome for each to reach its full potential.Technologies include: Search algorithms Wireless technology Customized information delivery (such as RSS) and workflow integration Text-analytics Algorithmic trading in financial markets Targeted ad-serving technologiesAdditional InformationStamford, Conn.—June 9, 2009—A wave of layoffs, bailouts and vanishing retirementfunds have quickly changed most people’s financial outlook and a wide range ofbusiness sectors are suffering. However, all the doom and gloom has not slowed theexplosive development of social media and consumers’ addiction to powerful
communication devices. Technology and Information Markets 2008-2009—the latestreport from leading media industry forecast and analysis firm Simba Information—examines how technology is becoming even more critical to publishers and informationproviders as a result of this economic crisis.Once dominated by tweens, social media sites have now rocketed to popularity amongbusiness professionals. Businesses are increasingly coming around to the belief thatthey need to connect and interact with their prospective clients, and social networkingsites provide the vehicle for that contact.Other technologies—such as news feeds, search engines and text analytics—havetremendous growth potential because with the daily proliferation of even moreinformation on the Web through social media sites, tools that cut through the clutter aregaining in value.Technology and Information Markets 2008-2009 outlines the top technologiesimpacting and shaping information markets. It explains these technologies in laymen’sterms, gives real world examples of what they are used for today and identifies keyplayers for each technology. The report describes how these technologies might beused in the future, their impact on the market and what obstacles have to be overcomefor each to reach its full potential. Technologies covered in the report include: Search algorithms Wireless technology Customized information delivery and workflow integration Text-analytics Algorithmic trading in financial markets Targeted ad-serving technologiesAbout Simba Information:Simba Information is widely recognized as the leading authority for market intelligencein the media and publishing industry. Simbas extensive information network delivers topquality, independent perspective on the people, events and alliances shaping the mediaand information industry. Simba publishes newsletters and research reports that providekey decision-makers at more than 15,000 client companies around the globe with timelynews, analysis, exclusive statistics and proprietary industry forecasts. For moreinformation, please visit www.simbainformation.com or call 888-29-SIMBA.For all media inquiries please contact: Dan Strempel at 203-325-8193 x103
TABLE OF CONTENTSMethodologyExecutive SummaryChapter 1: Search Algorithms Introduction Anatomy of Google’s Search Technology The Growing Importance of Social Media Paid Search Strategies Remain Important to the Online Marketing Mix Search Engines and Traffic Measurement Selected Leading Strategic Internet Marketing Firms ArteWorks SEO Bruce Clay Inc. Customer Magnetism Increase Visibility Inc. Intrapromote LLC Oneupweb Portent Interactive SEO Image Inc. SEOP ThinkBIGsites Opportunities, Challenges and Outlook for SEO and SEM Table 1.1: Market Share of Searches, Major Search Engines, March 2009 Table 1.2: Number of Search Queries, Major Search Engines, March 2009 Table 1.3: Search Query Report, Total U.S. Home/Work/University Locations, March 2009 vs. February 2009 Table 1.4: Life of a Google Query Table 1.5: TopSEOs Ranking of Best Organic Optimization Companies, May 2009Chapter 2: Wireless Technology Introduction Trends in Use of Wireless Devices Leading Wireless Technologies Bluetooth ZigBee WiMax WLAN WWAN UWB IEEE 802.11 Wi-Fi Selected Leading Wireless Technology Providers Alcatel-Lucent Alvarion Ltd.
Apple Inc. AT&T Ericsson Nokia Research in Motion Sprint Nextel Corp. Tranzeo Wireless Technologies Inc. Verizon Opportunities, Challenges and Outlook for Wireless Technology Table 2.1: 5-Year Growth in U.S. Penetration of Cellular/Wireless Phones Table 2.2: 3-Year Growth - Online/Internet Computer Services, Device of Access at Home Table 2.3: 3-Year Growth - Online/Internet Computer Services, Device of Access at Work Table 2.4: 3-Year Growth - Online Connections Through Wireless/WiFiChapter 3: Customized Information Delivery and Workflow Management Introduction The Siren Song of Web Feeds Leading Web Feed Technologies RSS Atom RSS Versus Atom Selected Customized Information Delivery Providers Alacra Inc. Comtex News Network Inc. Mochila.com Moreover Technologies NewsKnowledge.com Yellowbrix.com Outlook for Customized Information DeliveryChapter 4: Text Analytics Introduction How Text Analytics Unlock Business Intelligence Practical Applications for Text Analytics Selected Leading Text Analytics Firms Attensity Group enherent Corp. Harris Interactive IBM Corp. ixReveal Inc. Megaputer Intelligence Inc. SAS Institute Inc. SPSS Inc. TEMIS
ZyLAB North America LLC Opportunities, Challenges and Outlook for Text Analytics Table 4.1: Key Business Functions Enhanced by Text AnalyticsChapter 5: Algorithmic Trading in Financial Markets Introduction History of Algorithmic Trading How Algorithmic Trading Works Selected Leading Algorithmic Trading Technology Firms 4th Story LLC Bayesline Fox River Execution Technology LLC Instinet LLC Orc Software Pipeline Trading Systems LLC QuantHouse RTS Realtime Systems Inc. Strategy Runner Ltd. Tethys Technology Inc. Opportunities, Challenges and Outlook for Algorithmic TradingChapter 6: Targeted Ad-Serving Technologies Introduction As Big Brother Watches You, the Government Watches Big Brother Internet Advertising Is a Big Business, and Growing Leading Ad-Serving Technologies Explained Keyword Advertising Cookies Pop-up Advertising Rich Media Advertising Selected Leading Ad-Technology Providers 24/7 Real Media Akamai Technologies Inc. AOL LLC DoubleClick Eyeblaster Eyewonder Inc. Google Microsoft Corp. PointRoll Unicast Opportunities, Challenges and Outlook for Ad-Serving Technologies Table 6.1: Online Advertising Revenue, 2008 vs. 2007 Table 6.2: Internet Advertising Revenue by Format, 2008 Table 6.3: Internet Ad Revenue by Major Industry Category, 2008 vs. 2007
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