Recently there has been strong interest in the power of social media analytics in creating new value, supporting decision-making and enhancing competitive advantage (Fan & Gordon, 2014; He, Wu, Yan, Akula, & Shen, 2015). A number of studies from various research communities have been devoted to unveil the value, impact, and implications of social media analytics.

1. Social Media Analytics
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2. ABSTRACT
Social media have become ubiquitous and are playing an increasingly critical role in society. The
wide use of social media platforms has generated massive user generated contents (UGCs). To
leverage these UGCs, it is important for organizations to develop capability of collecting, storing
and analyzing social media data for the purpose of harvesting information and actionable
knowledge for decision making and forecasting (Duan, Cao, Yu, & Levy, 2013; Jansen, Zhang,
Sobel, & Chowdury, 2009; Schoen et al., 2013; He, Zha & Li, 2013). As one consequence of these
developments, social media analytics has emerged as an important area of study. Social media
analytics is concerned with developing and evaluating informatics tools and frameworks to
collect, monitor, analyze, summarize, and visualize social media data to facilitate conversations
and interactions to extract useful patterns and intelligence (Fan & Gordon, 2014; Zeng et al.
2010). Therefore, the development of effective and efficient analytics techniques for social media
analysis becomes essential. To conduct social media analytics, data mining, text analysis and
related advanced analytics techniques, e.g., sentiment analysis and semantic analysis techniques
are frequently adopted (Chen, Chiang & Storey, 2012; Pang & Lee 2008). Recently there has been
strong interest in the power of social media analytics in creating new value, supporting decision-
making and enhancing competitive advantage (Fan & Gordon, 2014; He, Wu, Yan, Akula, & Shen,
2015). A number of studies from various research communities have been devoted to unveil the
value, impact, and implications of social media analytics.

3. ABSTRACT
This e-book is to showcase the cutting edge research advances in social media analytics in order
to provide a landscape of recent research progress and novel applications, techniques, case
studies, and strategies in analyzing online information posted on various social media platforms.
This e-book contains eight interesting research papers related to social media analytics that
unveil the value, impact, and implications of social media analytics for the management and use
of online information.

4. Length Publisher Published Date
168 Pages
Emerald Group
Publishing
February 11,
2016
Table of Contents
• Informing brand messaging strategies via social media analytics
• Visual Twitter Analytics (Vista)
• Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S5
• Discovering shilling groups in a real e-commerce platform
• How to strengthen the social media interactivity of e-government
• The role of trust management in reward-based crowdfunding
• Sentimental interplay between structured and unstructured user-generated contents
• A method of potential customer searching from opinions of network villagers in virtual
communities
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5. ABOUT THE PUBLISHER
Emerald is the international publisher of the world's widest range of management and library
& information services journals and databases, as well as a strong specialist range of
engineering, applied science and technology journals. As an internationally-recognised
publisher, Emerald is committed to offering high quality, valuable products while honouring
our pledge to contributors of enabling the widest possible dissemination of their work
through traditional (via subscription) and non-traditional (via partnership) distribution
models.
View more reports from this publisher
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