Publishing for the PreK-12 Market 2010-2011


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Publishing for the PreK-12 Market 2010-2011

  1. 1. Get more info on this report!Publishing for the PreK-12 Market 2010-2011July 21, 2010Publishing for the PreK-12 Market Forecast 2010-2011 from Simba Information is thepremier resource for expert analysis of the highly competitive $8 billion-plus PreK-12school market.Challenging market conditions make this report an essential tool for understanding thedynamics that impact the types of instructional materials and services most in demandin the school market.The most up-to-date business information and market trends in this report provide acomplete view of the U.S. school market—all available from Simba Information in asingle-source format in this completely updated report.A particular focus of this all new report is how technology is—or is not—beingincorporated in the school markets and how it is changing business models ofpublishers and providers of instructional and ancillary services.Topics in Publishing for the PreK-12 Market Forecast 2010-2011 include: Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books, Drivers of segment growth, Impact of emergent technologies, including digital textbooks, Simba Information’s exclusive Textbook Adoption Scorecard, Leading publishers by market segment, Analysis of landscape metrics: funding, policy and enrollment, The impact of mergers, acquisitions and partnerships, Market segment projections through 2013, Detailed profiles of leading providers of instructional materials and services.Publishing for the PreK-12 Market Forecast 2010-2011 is essential market andbusiness intelligence for publishers, technology providers, editors, marketers, businessdevelopment, sales and investment professionals who need to understand thestrategies driving the educational publishing industry currently and in the coming years.
  2. 2. Table of ContentsMethodologyExecutive SummaryChapter 1: Industry Size and Structure Introduction Growth Momentum Stalls IM Sales Drop in 2009; Improvement Expected in 2010 As Largest Category, Textbooks Takes Biggest Hit Print Supplements Show Resilience Growth for State Tests Flattens Tests Migrating Online Courseware Generates Growth, Modular Software Flattens Video Shows Strong Growth Manipulatives Remain Appealing Books and Periodicals Electronic Media Share Bumps up in 2010 Houghton Mifflin Harcourt Leads Simba’s PreK-12 Publisher Index HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing Archipelago, AEC and Carnegie Sees Fastest Growth Operating Performance Captures the Spotlight Table 1.1: 5-Year Sales Trends, 2005-2009 Table 1.2: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2008-2010P Table 1.3: Market Share of Media Used in U.S. Classrooms, 2010P Table 1.4: Simba Information’s PreK-12 U.S. Publisher Index, 2008 vs. 2009 vs. 2010P Table 1.5: Publisher Operating Performance Index, 2009 vs. 2008Chapter 2: Enrollment and Demographics Introduction Public Schools Educate Almost 90% of Students Public Enrollment vs. Private Enrollment Fastest-Growing States for K-12 Enrollment Fastest-Growing Counties for K-12 Enrollment Schools Growing More Diverse More Special Needs Students in Schools Progress in State PreK Slowed 17% of All Public Schools Considered High Poverty Schools Homeschool Enrollment Up Online Course Enrollment Expected to Grow
  3. 3. Table 2.1: Total Public Projected PreK-12 Enrollment, 2008P-2019P Table 2.2: States Experiencing Largest Enrollment Increases, 2009-2010 vs. 2008-2009 Table 2.3: Projected Public School 2019 Enrollment by State with % change from 2007 Table 2.4: 25 Counties with Largest Enrollment Increases, 2009-2010 Table 2.5: 25 Districts with Highest Number LEP/ELL Students Table 2.6: 25 Districts with Highest Number IEP Students Table 2.7: Preschool Enrollment & Est. Spending per Child, 2008-2009 Table 2.8: Percentage of High Poverty Schools by State, 2007Chapter 3: Funding Introduction 2011 Proposed Budget Calls for Funding Increase Program Consolidation Proposed Title I Helps Low-Achieving Students in High Poverty Areas Race-To-The-Top’s First Winners are Delaware and Tennessee School Improvement Grants Evolve to School Turnaround Tapping Special Education Funding Longitudinal Data System to Expand Stimulus Dollars Still Available Funding at the State Level Average State Per-Pupil Spending on Instructional Materials Is $264 Table 3.1: Federal Education Programs Consolidated/Renamed for FY Table 3.2: Dept. of Education Discretionary Spending FY2009-2011P Table 3.3: U.S. Dept. of Education Title I State Grant Allocations, 2009-2011P Table 3.4: 50 Largest Title I Allocations to LEAs, FY2009 Table 3.5: School Improvement Grant Allocations, 2009-2011E Table 3.6: Federal Grants to States for Special Education, FY2011P Table 3.7: Statewide Data System Grants, ARRA2009 Table 3.8: Percent of Stimulus Money Remaining to be Spent by State Table 3.9: Fiscal 2011 Shortfalls as a Percent of Fiscal 2010 Budget Table 3.10: Instructional Materials Expenditures by State, 2007-2008Chapter 4: Textbooks and Adoptions Introduction Economy Shears Textbook Sales in 2009 Reading and Mathematics Lead Disciplines in Sales Textbook Market: Adoption States and Open Territories Elementary Sales Outpace Secondary Sales in 2008 Hopes were Dashed in 2009 California Seeks Free Digital Books Pearson Parlays K-5 Sales Strength to Lead 2009 Publisher Scorecard Pearson Titles Top K-5, HMH, McGraw-Hill Split 6-8 Top Spot
  4. 4. Outlook Texas and Florida Lead Opportunity in 2010 South Carolina Cancels Math, Language Arts Adoption Indiana Advises Districts to Wait Houghton Mifflin Looks to Have Edge in Florida Commanding Demand in Texas Reading for Houghton Mifflin Harcourt 2011 and Beyond More Twists and Turns in Texas Encouragement for Digital Materials Table 4.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2008 vs. 2009 Table 4.2: Top 10 Disciplines for Elementary Textbooks, 2008 Table 4.3: Top 10 Disciplines for Secondary Textbooks, 2008 Table 4.4: Basal Sales, Adoption States vs. Open Territories, 2004-2009 Table 4.5: Elementary and Secondary Textbook Sales, 2008 Top 10 States Table 4.6: Textbook Adoption States Table 4.7: Simba Information’s Adoption Scorecard, 2009 Table 4.8: Simba’s Best-Selling Textbook Series, 2009 Table 4.9: Texas K-12 Reading/Literature Adoption, 2010Chapter 5: Supplementary Materials Introduction Schools Equipped for Electronic Supplementals Software Sales Up Video Increasingly Integrated into Instruction Print Supplemental Still a Substantial Market Trade Books and Magazines Maintain Niche Interest in Hands-On Learning Helps Manipulatives Market Scholastic Top Supplemental Publisher List Future of Supplementals Variety of Providers Offer Content Management Competition from Teacher-Generated Curriculum Resources Table 5.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2008-2010P Table 5.2: Simba Information’s Supplemental Publisher Index, 2008-20010PChapter 6: Trends and Marketing Introduction Momentum for Common Core State Standards Shifts to Adoption Publishers Could Benefit from Common Core Goals Kentucky Leads States in Adopting Common Standards Pearson, Montgomery County, Md., Partner for Curriculum Initiative Public/Private Business Model Appeal to Other Districts Half of Schools Could Offer Distance Learning by 2011-2012
  5. 5. Online Courses Impact Materials Market Common Testing Blossoms High School Only Evolving Marketing Strategies Houghton Mifflin Harcourt Expands Virtual Sampling in K-12 Characteristics and Initiatives Pearson Teams with Newark for New Purchasing System Global Partnership Schools Adds Associates, Begins Work in Schools At Work in Baltimore and Washington McGraw-Hill Vision: Solutions Partner Table 6.1: Key Points in Core Standards Table 6.2: Project North Star At-a-Glance Table 6.3: Main Reasons Schools Offer Online CoursesChapter 7: Outlook and Forecast Introduction PreK-12 Market Growth Slows Table 7.1: Sales Forecast of Key Instructional Materials used in U.S. Classrooms , 2009-2013Company Profiles American Education Corp. Archipelago Learning Cambium Learning Group Carnegie Learning Inc. EMC/Paradigm (Wicks Educational Publishing) Goodheart-Willcox Haights Cross Communications Houghton Mifflin Harcourt Publishing Company Inspiration Software K12 Inc. McGraw-Hill Education (The McGraw-Hill Cos.) Pearson Education Peoples Education Plato Learning Renaissance Learning Scantron Corp. Scholastic Corp. School Specialty Scientific Learning Corp. Weekly Reader (Reader’s Digest Association)Available immediately for Online Download at
  6. 6. 800.298.5699UK + +1.240.747.3093Fax: 240.747.3004