Online Yellow Pages Markets 2009-2010


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Online Yellow Pages Markets 2009-2010

  1. 1. Get more info on this report!Online Yellow Pages Markets 2009-2010December 4, 2009In its third edition, Online Yellow Pages Markets 2009-2010 reports on the state of theonline yellow pages industry in 2009. But even more important than providing a clearunderstanding of the current market condition, this report offers exclusive perspectiveon how yellow pages publishers need to position themselves for future growth in thedynamic online medium.Use Online Yellow Pages Markets 2009-2010 to: Gain access to Simba’s exclusive data on current online yellow pages market size and structure Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo! Benchmark your own online initiatives against those of your competitors Target realistic online yellow pages revenue growth for your company Identify potential partnership opportunities And more!The report includes growth rates, forecast, information on companies, revenues and keyexecutives.Additional InformationStamford, CT-Dec. 2, 2009-Internet yellow pages spending is projected to increase17.4% to $1.83 billion in 2009, accounting for 11.1% of total yellow pages marketrevenue, according to Online Yellow Pages Markets 2009-2010, a new reportreleased today from media industry forecast and analysis firm Simba Information. Thereport examines the industry with a focus on Internet yellow pages publishers, pure-playInternet yellow pages sites as well as search engines, which have rolled out localsearch features to compete with Internet yellow pages sites
  2. 2. The report projects online ad sales will continue to grow in double digits in 2010. “Theindustry faced its darkest days in 2008 and much of 2009 with a collapsed U.S.economy that weakened small and medium sized businesses, two large RBOCpublishers that declared bankruptcy and an environmental movement that drew nationalattention, putting the publishers on the defense. But it is not all bleak: there is a gradualrecovery of a little more than 1% projected for 2010,” said David Goddard, lead authorof the Simba study. “Fortunately for the yellow pages industry, publishers recognizedthe opportunity of Internet yellow pages a few years ago and invested in the onlineoperations; it is now paying off, especially for AT&T Advertising Solutions, the largestRBOC, and Yellowbook, the largest independent.”Online Yellow Pages Markets 2009-2010 includes industry revenue forecasts, industryusage figures and comprehensive profiles of leading companies.For more information visit or contact David Goddard at203-325-8193 x105.About Simba Information:Simba Information is widely recognized as the leading authority for market intelligencein the media and publishing industry. Simbas extensive information network delivers topquality, independent perspective on the people, events and alliances shaping the mediaand information industry. Simba provides consulting and reports that offer key decision-makers at more than 15,000 client companies around the globe with timely analysis,exclusive statistics and proprietary industry forecasts. For more information, please of ContentsMethodologyExecutive SummaryChapter 1: Size of the Online Yellow Pages Market Introduction Yellow Pages Market Overview Market Segments and Key Players Internet and Print Usage Table 1.1: Statistical Summary of the Yellow Pages Industry, 2003-2008 Table 1.2: Print, Internet Share of Yellow Pages Market, 2007-2010P Table 1.3: Revenue Growth in All U.S. Advertising Media, 2006-2009P Table 1.4: Online YP & YP Local Search Compared to Internet and All Advertising, 2006-2009P Table 1.5: Publishers’ Percentage of Online Revenue, 2007-2009P
  3. 3. Table 1.6: Yellow Page References, 2006-2008 Table 1.7: Print Yellow Pages References, Top 20 Headings, 2007-2008 Table 1.8: Internet Yellow Pages References, Top 20 Headings, 2007-2008Chapter 2: Online Yellow Pages Market Dynamics Types of Online Yellow Pages Top Print Publishers in the Online Yellow Pages Arena Ambassador Media Group AT&T Advertising Solutions Idearc Media Ogden Directories Phone Directories Co. R.H. Donnelley User-Friendly Phone Book Valley Yellow Pages White Directory Publishers Yellowbook Search Engine Local and Yellow Pages Providers IAC Google LookSmart Yahoo! Table 2.1: Estimated Internet Yellow Pages Traffic for Select Publishers, 2007- 2008 Table 2.2: Sources of Incumbent Online Directory Listings Table 2.3: Internet Sites and Internet Yellow Pages Publishers That Power Them, 2008 17 Table 2.4: Key Internet Alliances in Yellow Pages IndustryChapter 3: Forecast & Conclusions Internet Market Forecast Print Publishers Online Growth Users and Content Table 3.1: Internet Yellow Pages Advertising Revenue, 2006-2009P Table 3.2: Internet YP Revenue Compared to Total YP Revenue, 2006-2010PChapter 4: Profiles of Leading Print & Internet YP Providers Ambassador Media Group AT&T Communications Idearc Media Ogden Directories Phone Directories Co. R.H. Donnelley User-Friendly Phone Book
  4. 4. Valley Yellow Pages White Directory Publishers Yell GroupChapter 5: Profiles of Leading Search Engines and Suppliers Google infoGroup LookSmart Yahoo!Available immediately for Online Download at 800.298.5699UK + +1.240.747.3093Fax: 240.747.3004