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Moving Online: K-12 Distance Learning Market Forecast 2010

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Moving Online: K-12 Distance Learning Market Forecast 2010

  1. 1. Get more info on this report!Moving Online: K-12 Distance Learning Market Forecast 2010March 22, 2010Moving Online: K-12 Distance Learning Market Forecast 2010 is a new publicationfrom Simba Information that applies Simba‟s time-tested analytics to the K-12 onlinelearning market to provide crucial business and market intelligence on this growingsegment of the school market.Specifically for this report, Simba Information partnered with leading education marketresearch firm Market Data Retrieval to conduct a survey of public school- and district-level administrators on their current use of and their plans for implementing onlinecourses through 2012.Survey topics include: The percent of students taking online courses, The breakdown of online courses among grade levels, The most popular subjects of courses offered online, Funding and cost estimates Use of leading commercial vendors for online course offerings and platforms, Types of instructional materials most widely used in online courses.The data and analysis in Moving Online: K-12 Distance Learning Market Forecast2010 is designed to provide usable guidance on where implementation of onlinecourses is growing the fastest, what factors are driving that growth and the current andfuture opportunity for marketers and developers of products and services for the schoolmarket.Moving Online: K-12 Distance Learning Market Forecast 2010 also provides stateand district case studies to personalize the trends and opportunities available throughthe implementation of online courses.Among the topics covered in the report are: The size and structure of the online course segment in the K-12 market, What elements of online courses are making their way into traditional
  2. 2. classrooms, The leading providers of online courses and services, How online models are widening access to more challenging courses, opening pathways for credit recovery, expanding instructional resources for struggling students and facilitating a bridge from high school to higher education.Moving Online: K-12 Distance Learning Market Forecast 2010 is an essential toolfor publishing, editorial, marketing, business development and investment professionalsresponsible for creating strategies to harness the potential for online learning.Additional InformationStamford, CT—March 30, 2010—Interest is growing in online learning courses in thekindergarten through grade 12 school segment, and more than half of the nation‟spublic elementary and secondary schools could be offering students online learningprograms within the next two years, media industry forecast and analysis firm SimbaInformation projects in its most recent research report, Moving Online: K-12 DistanceLearning Market Forecast 2010.According to a survey conducted by Simba Information and Market Data Retrieval inFebruary 2010, about one-third of schools have some kind of online program in 2009-2010, and another 20% expect a program will be started by 2011-2012.“The anticipated expansion of the implementation of online learning is spurred not onlyby the economy and education budget constraints but by the increasing recognition ofthe need to engage students as individuals and the rapid proliferation of computertechnologies,” said Kathy Mickey, senior analyst/managing editor of Simba‟s EducationGroup.The jointly conducted Simba Information/Market Data Retrieval survey of district- andschool-level administrators featured in the new report provides greater understanding ofwho offers online courses and what purposes the courses serve.Another key feature of the report is the detailed examination of current and developingprograms through six case studies at the district, state and consortium levels.Publishers, marketing, sales and business development professionals, as well asindustry analysts and consultants, will gain insights into: The most widely deployed uses of online courses; Market segments with the most penetration and most anticipated growth; Types of instructional materials most in demand in online courses; How components of online courses are being integrated into mainstream classes.
  3. 3. For additional information please visit www.simbainformation.com or contact KathyMickey at 203-325-8193 x102.About Simba Information:Simba Information is widely recognized as the leading authority for market intelligencein the media and publishing industry. Simbas extensive information network delivers topquality, independent perspective on the people, events and alliances shaping the mediaand information industry. Simba provides consulting and reports that provide keydecision-makers at more than 15,000 client companies around the globe with timelyanalysis, exclusive statistics and proprietary industry forecasts. For more information,please visit www.simbainformation.com.Table of ContentsMethodologyExecutive SummaryChapter 1: Online Education on the Rise Online Courses will Change Education Market Failure Spurs Growth Definitions Are Fluid in Rapidly Changing Environment Costs Are Low Benefits High The Goal Is Individualized Instruction Getting a Grip on Achievement and Accountability Online a Boon for Students Who Struggle Unexpected Benefits Have Appeared Methods, Purposes Are Multiplying Web 2.0 Techniques Are Controversial Gaming Integrated Into Courses Availability of Online Learning Varies Across States Charter Schools Embrace Virtual Education Department of Defense Offers a Federal Example Rural Small School Communities Fill Needs Advancement Is Popular Stemming Losses, Gaining New Students Schools Approach Cautiously Federal Policies Add to Momentum Table 1.1: Projected Growth of Elementary and Secondary School Population Table 1.2: Online Learning Definitions Vary, Overlap Table 1.3: Arizona Pilot Project Cost Per Pupil Comparison Table 1.4: Alabama Equips 21st Century Distance Learning Classrooms
  4. 4. Table 1.5: 2007 8th Grade Reading Proficiency Table 1.6: States‟ Online Learning Initiatives Table 1.7: Virtual High School AP Success RateChapter 2: Online Learning in Schools Overview Growth in Schools Offering Online Instruction What Students Are Taking and Why Range of Providers Offer Courses Many Vendors Offer Courses Funding for Online Learning Projected Funding Trends for Online Learning Virtual Learning Environments Support Online Learning Core Course Materials Used with Online Learning Formative Assessments Usually Come with Course Online Learning Elements Integrate into Classrooms Table 2.1: Percent of Schools Offering Online Learning Table 2.2: Percent of Districts Offering Online Learning Table 2.3: Percent of Schools Planning to Offer Online Learning Table 2.4: Percent of Districts Planning to Offer Online Learning Table 2.5: Number of Years Schools Have Offered Online Courses Table 2.6: Main Reasons Schools Offer Online Courses Table 2.7: Access to AP Courses Online, Current and Projected Table 2.8: Most Frequent Sources for Online Courses Table 2.9: Use of Commercial Providers of Online Courses Table 2.10: Funding Sources for Online Learning Table 2.11: Funding Trends for Online Learning, Projected 2011-12 Table 2.12: Virtual Learning Environments Used with Online Learning Table 2.13: Core Curriculum Materials Used for Online Learning Table 2.14: Sources for Formative Assessments Used with Online Learning Table 2.15: Classroom Integration of Online ApplicationsChapter 3: Online Education Case Studies Four States, One District and One Consortium Show the Way Case Study: Alabama Case Study: Arizona Case Study: Michigan Case Study: Texas Case Study: Lee County, Fla. Case Study: Connecticut Distance Learning ConsortiumChapter 4: Implications and Outlook Introduction Issue: Quality and Accreditation Issue: Catching up with Technology Issue: Devil in the Details
  5. 5. Opportunities to Move Beyond „Old Mindset‟ Opportunity: Help for Special Needs and Struggling Students Opportunity: Districts Attracted to District-Level Programs Opportunity: Competition and Investment in Content Expected Growth for Digital Materials Free or Low-Cost Resources for Districts Keys to Growth Key: Funding Support Key: Innovative Technology Key: Innovative Thinking Key: Teacher Training Strong Impact ExpectedChapter 5: Who’s Who Among Online Learning Course Providers Advanced Academics, Inc. Apex, Inc. Blackboard, Inc. Connections Academy Desire2Learn, Inc. Elluminate Florida Virtual School K12, Inc. KC Distance Learning Virtual High SchoolAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2522707US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

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