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Marketing Health to Women - US By Mintel International Group Ltd.


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Marketing Health to Women - US By Mintel International Group Ltd.

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Marketing Health to Women - US By Mintel International Group Ltd.

  1. 1. Marketing Health to Women - US - October 2013 Mintel International Group Ltd. Report Highlight
  2. 2. About the Publisher Mintel Reports have been providing the world’s leading businesses with the insight and inspiration to create clever, targeted and successful marketing strategies for over 30 years. As an internationally recognised market analyst, Mintel produces some 600 Reports into European, US and UK-specific markets every year. Our series of Reports offers you a new understanding of all the major food and drink, consumer goods, retail, finance, leisure and travel markets. Mintel is also renowned for our research into changing consumer lifestyles and the implications for business. Each Report provides a unique overview of a market's dynamics and prospects, enabling you to devise effective business strategies for both the short-and long-term. While analysis of a market’s major players helps you track competitors or identify new entry points, innovative consumer research offers you the chance to tailor your services to consumer demand; a great way of boosting profits and growing your market share. Use Mintel Reports to find out what motivates or deters consumers from making purchase decisions, what they think about your business and discover how to best reach key target audiences.
  3. 3. Marketing Health to Women - US - October 2013 •“Women seek solutions to live a healthy life, indicating a need for products that help them to be proactive about their healthcare. Education among key consumer groups, such as lower income as well as Black and Hispanic women will be imperative, especially as implications from the PPACA roll out.” – Emily Krol, Health and Wellness Analyst This report looks at the following areas: Women are taking a proactive and preventative approach to their health, which could impact the market of OTC medications that are designed to treat ailments Healthcare is expensive, putting those from a lower-income household at a disadvantage when it comes to being proactive about their health The population of Black and Hispanic women is growing, but these women are less likely to be proactive about their health The declining birthrate could mean fewer moms in the market for healthcare products
  4. 4. Excerpt from the Table of Contents MARKET FACTORS Key points Population of women aging Figure 7: Female population, by age, 2008-18 Female population becoming more diverse Figure 8: Female population by race and Hispanic origin, 2008-18 Lower-income households struggle with health Figure 9: Median household income, by educational attainment of householder aged 25 or older, in inflation-adjusted dollars, 2002-12 Obesity rates at an all-time high Figure 10: American adults by weight category as determined by body mass index (BMI), 2008-June 20, 2013 Figure 11: Prevalence of obesity among US adults aged 20 and over, by sex and race/ethnicity, for 2009-10 Women postponing marriage and children Figure 12: Annual births and birthrate, 2002-12 Female health concerns INNOVATIONS AND INNOVATORS Launches of healthcare products aimed at women slow Figure 13: Number of healthcare product launches targeted to women, 2007-13* Vitamins aimed at women Figure 14: Swisse “mood” product shot Fertility, test kits, and contraception Older moms increase need for fertility tracking Products to help with menopause Opportunity for more private label product introductions Figure 15: Share of branded/private label healthcare product launches targeted to women, 2007-13 View Report
  5. 5. Title Date Air Fresheners - US - September 2013 September 01 2013 Apps and Applications - Ireland - July 2013 July 01 2013 Bread - Ireland - July 2013 July 01 2013 Digital Trends Autumn - US - September 2013 September 01 2013 E-Commerce - Europe - July 2013 July 01 2013 Foodservice - Ireland - July 2013 July 01 2013 Tablets - US - July 2013 July 01 2013 Hispanics and Personal Care - US - September 2013 September 01 2013 View More Reports from this Publisher
  6. 6. About Us provides market research solutions to business professionals seeking to enhance their business goals. We provide a number of business intelligence solutions, from individual market research reports from over 700 leading global publishers, to Knowledge Centers where clients can discover deeper business insight products into a topic over time. Or perhaps your business needs a much wider view across multiple industries and topics, if so, our Profound solution allows you to select specific parts (graphs, tables, charts or sections) from different market research reports. Our Account Managers have in-depth knowledge of the publishers and the various types of reports in their respective industries. They give you unbiased and qualitative insights on which reports will best meet your needs. If you are interested in expanding your business or growing your market share, contact us to get a free Consultation to Assess your Market Research Needs. We can help tailor a solution that suits your unique business goals. One of our Account Managers will get right back in touch with you.
  7. 7. For More on this Report and Additional Research Visit Or call 1-800-298-5699