Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cooking Enthusiasts - US By Mintel International Group Ltd.

695 views

Published on

Cooking Enthusiasts - US By Mintel International Group Ltd.

  • Be the first to comment

  • Be the first to like this

Cooking Enthusiasts - US By Mintel International Group Ltd.

  1. 1. Cooking Enthusiasts - US Mintel International Group Ltd. Report Highlight
  2. 2. About the Publisher Mintel Reports have been providing the world’s leading businesses with the insight and inspiration to create clever, targeted and successful marketing strategies for over 30 years. As an internationally recognised market analyst, Mintel produces some 600 Reports into European, US and UK-specific markets every year. Our series of Reports offers you a new understanding of all the major food and drink, consumer goods, retail, finance, leisure and travel markets. Mintel is also renowned for our research into changing consumer lifestyles and the implications for business. Each Report provides a unique overview of a market's dynamics and prospects, enabling you to devise effective business strategies for both the short-and long-term. While analysis of a market’s major players helps you track competitors or identify new entry points, innovative consumer research offers you the chance to tailor your services to consumer demand; a great way of boosting profits and growing your market share. Use Mintel Reports to find out what motivates or deters consumers from making purchase decisions, what they think about your business and discover how to best reach key target audiences.
  3. 3. Cooking Enthusiasts - US “While many Americans cook at home, they come to the table with different skill sets and motivations for doing so. Marketers should acknowledge that each Cooking Enthusiast has her own approach to meal preparation and give her opportunities to customize recipes and use resources that make cooking the easiest and most fun for her.” – Gretchen Grabowski, Travel & Leisure Analyst This report looks at the following areas: Who cooks and how often What it means to be a Cooking Enthusiast Approaches to cooking Reasons to cook at home
  4. 4. Excerpt from the Table of Contents COOKING ENTHUSIASTS’ APPROACHES TO COOKING Key points For most Cooking Enthusiasts, cooking is a solo activity Figure 29: Cooking Enthusiasts’ approaches to cooking, July-August 2013 More men drawn to unscripted, group cooking Figure 30: Cooking Enthusiasts’ approaches to cooking, by gender, July-August 2013 Young adults still need the recipes Figure 31: Cooking Enthusiasts’ approaches to cooking, by age, July-August 2013 USEFUL RESOURCES FOR COOKING ENTHUSIASTS Key points Cookbooks the most popular resource, but usage varies by gender Figure 32: Cooking resources that Cooking Enthusiasts consider to be the most useful, by gender, July-August 2013 Young Cooking Enthusiasts the primary users of online resources Figure 33: Cooking resources that Cooking Enthusiasts consider to be the most useful, July-August 2013 Figure 34: Methods used to follow recipes found online or on mobile devices, by generation, March 2011 Millennial parents more engaged with online cooking resources Figure 35: Cooking resources that Cooking Enthusiasts consider to be the most useful, Millennial parents vs. non-Millennial parents, July-August 2013 REASONS COOKING ENTHUSIASTS COOK AT HOME Key points Health continues to drive cooking at home, especially among women Figure 36: Reasons Cooking Enthusiasts cook at home, by gender, July-August 2013 Figure 37: BMI calculations on self-reported height and weight, May 2013 Marketers have an opportunity with healthier breakfast and snack foods Figure 38: Attitudes about food and cooking, January 2012-March 2013 Millennials more likely to see cooking at home as opportunity to learn Figure 39: Reasons Cooking Enthusiasts cook at home, by generation, July-August 2013 View Report
  5. 5. Title Date Air Fresheners - US - September 2013 September 01 2013 Apps and Applications - Ireland - July 2013 July 01 2013 Bread - Ireland - July 2013 July 01 2013 Digital Trends Autumn - US - September 2013 September 01 2013 E-Commerce - Europe - July 2013 July 01 2013 Foodservice - Ireland - July 2013 July 01 2013 Tablets - US - July 2013 July 01 2013 Hispanics and Personal Care - US - September 2013 September 01 2013 View More Reports from this Publisher
  6. 6. About Us MarketResearch.com provides market research solutions to business professionals seeking to enhance their business goals. We provide a number of business intelligence solutions, from individual market research reports from over 700 leading global publishers, to Knowledge Centers where clients can discover deeper business insight products into a topic over time. Or perhaps your business needs a much wider view across multiple industries and topics, if so, our Profound solution allows you to select specific parts (graphs, tables, charts or sections) from different market research reports. Our Account Managers have in-depth knowledge of the publishers and the various types of reports in their respective industries. They give you unbiased and qualitative insights on which reports will best meet your needs. If you are interested in expanding your business or growing your market share, contact us to get a free Consultation to Assess your Market Research Needs. We can help tailor a solution that suits your unique business goals. One of our Account Managers will get right back in touch with you.
  7. 7. For More on this Report and Additional Research Visit MarketResearch.com Or call 1-800-298-5699

×