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Color Cosmetics - US By Mintel International Group


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Color Cosmetics - US By Mintel International Group

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Color Cosmetics - US By Mintel International Group

  1. 1. Color Cosmetics - US Mintel International Group Ltd. Report Highlight
  2. 2. About the Publisher Mintel Reports have been providing the world’s leading businesses with the insight and inspiration to create clever, targeted and successful marketing strategies for over 30 years. As an internationally recognised market analyst, Mintel produces some 600 Reports into European, US and UK-specific markets every year. Our series of Reports offers you a new understanding of all the major food and drink, consumer goods, retail, finance, leisure and travel markets. Mintel is also renowned for our research into changing consumer lifestyles and the implications for business. Each Report provides a unique overview of a market's dynamics and prospects, enabling you to devise effective business strategies for both the short-and long-term. While analysis of a market’s major players helps you track competitors or identify new entry points, innovative consumer research offers you the chance to tailor your services to consumer demand; a great way of boosting profits and growing your market share. Use Mintel Reports to find out what motivates or deters consumers from making purchase decisions, what they think about your business and discover how to best reach key target audiences.
  3. 3. However, women are engaging with makeup and express interest in trying a variety of tools to better help them navigate the category. Online tutorials, beauty box subscriptions, and mobile apps are just some ways that brands and retailers can educate and inform women about products and trends. In addition, improved performance and ease of use claims garner high levels of interest, particularly among older women who remain an emerging and lucrative segment. Color Cosmetics - US - July 2013 explores category dynamics including an analysis of sales and market share trends by retail channel and brands, an examination of marketing strategies and social media efforts, and exclusive Mintel consumer research into usage, behaviors, attitudes, and new opportunities concerning the color cosmetics category. Color Cosmetics - US
  4. 4. Definition This report builds on the analysis presented in Mintel’s Color Cosmetics—U.S., July 2012, as well as the July 2011, June 2010, July 2009, June 2008, April 2007, February 2006, June 2003, and September 2001 reports of the same title. For the purposes of this report, the color cosmetics market has been segmented as follows: Eye cosmetics—eye shadow, eyeliner, eyebrow pencils, mascara Facial cosmetics—foundation, facial powder, concealer, blush/blusher, bronzer Lip cosmetics—lipstick, lip pencils, pots, palettes, lip gloss Also included within the facial cosmetics segment are BB creams. BB creams are defined as products that provide both facial skincare and color cosmetic benefits. Other multiuse cosmetics, such as foundation with functional skincare benefits, are also covered, although they are not separately estimated as a market size segment. View Report Color Cosmetics - US
  5. 5. View More Reports from this Publisher Title Date Analgesics - US - July 2013 July 01 2013 Apps and Applications - Ireland - July 2013 July 01 2013 Bread - Ireland - July 2013 July 01 2013 Consumer Attitudes Towards Debt - UK - July 2013 July 01 2013 E-Commerce - Europe - July 2013 July 01 2013 Foodservice - Ireland - July 2013 July 01 2013 Tablets - US - July 2013 July 01 2013 Canadian Loyalty in Financial Services - US - June 2013 July 01 2013
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