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The US Meat Market: What Consumers Eat and Why? By Canadean


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The US Meat Market: What Consumers Eat and Why? By Canadean

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The US Meat Market: What Consumers Eat and Why? By Canadean

  1. 1. The US Meat Market: What Consumers Eat and Why? Canadean Report Highlight
  2. 2. Product Synopsis This report provides the results for the US Meat market from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level. Key Highlights While the share of Private Label varies greatly by category, with its penetration level ranging between a little over 30% to around 55%, overall it does have a strong presence in the market. Branded manufacturers will need to work hard to maintain their positions, especially if they are not the market leaders. Market valuation shows that Frozen Meat from the Counter has the largest value share of more than 27% in the overall meat market. Fresh meat (counter) and Raw Packaged Meat- whole cuts are other big market segments. Retailer analysis shows that the retail Meat market is split evenly between the larger retailers and smaller retailers. However, the top four or five retailers account for almost 60% of the market, and for any manufacturer or supplier seeking to achieve significant scale in the country, establishing effective relationships with these retailers will be vital.
  3. 3. Excerpt from Table of Contents 3 Consumer Segmentation, Group Value and Trend Influence 3.1 Cohort Groups and Meat Market Value 3.1.1 Age Groups 3.1.2 Gender Groups 3.1.3 Location Groups 3.1.4 Education Achieved Groups 3.1.5 Wealth Groups 3.1.6 Busy Lives Groups 3.2 Cohort Groups and Market Value by Category 3.2.1 Ambient Meat 3.2.2 Cooked Meats – Counter 3.2.3 Cooked Meats – Packaged 3.2.4 Fresh Meat (counter) 3.2.5 Frozen Meat 3.3 Behavioral Trends and Market Value 3.3.1 Ambient Meat 3.3.2 Cooked Meats - Counter 3.3.3 Cooked Meats - Packaged 3.3.4 Fresh Meat (counter) 3.3.5 Frozen Meat 4 Consumption Analysis 4.1 Consumption Frequencies by Age and Gender 4.1.1 Ambient Meat 4.1.2 Cooked Meats - Counter 4.1.3 Cooked Meats - Packaged 4.1.4 Fresh Meat (counter) 4.1.5 Frozen Meat 4.2 Consumer Profiles by Product Category 4.2.1 Ambient Meat 4.2.2 Cooked Meats - Counter 4.2.3 Cooked Meats - Packaged 4.2.4 Fresh Meat (counter) 4.2.5 Frozen Meat
  4. 4. About the Publisher Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. By researching markets in a holistic way, Canadean’s research methodology enables clients to make informed, strategic decisions that are founded on robust and reliable data and market insights. Canadean specializes in online survey panels, qualitative and quantitative in-country research, industry analysis and consultancy. Canadean’s dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities. View This Report View More Reports from this Publisher
  5. 5. About Us provides market research solutions to business professionals seeking to enhance their business goals. We provide a number of business intelligence solutions, from individual market research reports from over 700 leading global publishers, to Knowledge Centers where clients can discover deeper business insight products into a topic over time. Or perhaps your business needs a much wider view across multiple industries and topics, if so, our Profound solution allows you to select specific parts (graphs, tables, charts or sections) from different market research reports. Our Account Managers have in-depth knowledge of the publishers and the various types of reports in their respective industries. They give you unbiased and qualitative insights on which reports will best meet your needs. If you are interested in expanding your business or growing your market share, contact us to get a free Consultation to Assess your Market Research Needs. We can help tailor a solution that suits your unique business goals. One of our Account Managers will get right back in touch with you.
  6. 6. For More on this Report and Additional Research Visit Or call 1-800-298-5699