The US Meat Market: What Consumers Eat and Why? By Canadean
The US Meat Market: What Consumers Eat and
This report provides the results for the US Meat market from Canadean’s unique, highly detailed study of
consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all
CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which
consumer trends influence their consumption, the value of the market these trends influence, and brand and
private label choices as well as organized retailer choices. Much of this information can also be analyzed by
specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
While the share of Private Label varies greatly by category, with its penetration level ranging between a little over
30% to around 55%, overall it does have a strong presence in the market. Branded manufacturers will need to
work hard to maintain their positions, especially if they are not the market leaders.
Market valuation shows that Frozen Meat from the Counter has the largest value share of more than 27% in the
overall meat market. Fresh meat (counter) and Raw Packaged Meat- whole cuts are other big market segments.
Retailer analysis shows that the retail Meat market is split evenly between the larger retailers and smaller
retailers. However, the top four or five retailers account for almost 60% of the market, and for any manufacturer
or supplier seeking to achieve significant scale in the country, establishing effective relationships with these
retailers will be vital.
Excerpt from Table of Contents
3 Consumer Segmentation, Group Value and Trend
3.1 Cohort Groups and Meat Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats – Counter
3.2.3 Cooked Meats – Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Meat
3.3.2 Cooked Meats - Counter
3.3.3 Cooked Meats - Packaged
3.3.4 Fresh Meat (counter)
3.3.5 Frozen Meat
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Meat
4.1.2 Cooked Meats - Counter
4.1.3 Cooked Meats - Packaged
4.1.4 Fresh Meat (counter)
4.1.5 Frozen Meat
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
About the Publisher
Canadean has long held a reputation with FMCG markets for providing specialist business information by
conducting detailed industry and consumer research, supported by insightful value-added analysis.
Canadean covers the entire spectrum of the consumer value chain from suppliers, brand owners,
distribution channels and consumer insight.
By researching markets in a holistic way, Canadean’s research methodology enables clients to make
informed, strategic decisions that are founded on robust and reliable data and market insights. Canadean
specializes in online survey panels, qualitative and quantitative in-country research, industry analysis and
Canadean’s dedicated in-country researchers and analysts have an industry background in marketing,
market research, consulting and advanced statistical expertise. They are well positioned in the industries
themselves and therefore, best placed to ask the right questions of the right people. This network of
professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique
research via our trusted business communities.
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