Hotel Foodservice Trends in the U.S.


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Hotel Foodservice Trends in the U.S.

  1. 1. Get more info on this report!Hotel Foodservice Trends in the U.S.July 1, 2011The hotel foodservice industry is in the midst of reinventing itself. Emerging from arecession that drained almost 18% in foodservice revenue in just two years, the hotelindustry is experimenting en masse with new menu, design and technology conceptsthat are reshaping how hotel guests experience hotel food and beverage offerings.When executed well, these concepts are bringing music to hotel operators’ ears,according to Packaged Facts’ Hotel Foodservice Trends in the U.S. (July 2011).Going forward, Packaged Facts expects hotel foodservice sales to rise approximately4.8% in 2011 and 2.8% in 2012, driven by higher hotel occupancy rates and relatedtravel expenditures. As guests arrive, they will find that hotels have worked aggressivelyto meet consumers’ evolving expectations and needs, which is reflected in our analysisof key hotel food and beverage trends such as restaurant and hotel design, daypartstrategies, balancing indulgence, health and convenience, and price and value.Sustainability is also a core expectation—which has not been lost on hoteliers rolling outeverything from rooftop gardens to farmers’ markets to sustainable menu items.But technological advancement provides some of the newest and most promisingchanges. The report assesses hotel industry players providing technology leadership byharnessing technology trends to transform the industry while driving growth; it illustrateshow hotels can empower their foodservice offerings by tying them into the powerfulFacebook social networking platform, Twitter concierge services, and even creatingtheir own social networking experiences for guests. Hotel Foodservice Trends in theU.S. covers the U.S. hotel foodservice industry, which provides restaurant, bar, café,catering and room service foodservice options to its guests. In addition to detailed trendanalysis, the report provides thorough marketing and forecasting metrics, hotelfoodservice growth factor analysis, and thorough analysis of leading hotel foodserviceoperations (including foodservice strategies by company and brand; brandcharacteristics, and food-driven trend adaption). The report provides the insight hotelfoodservice participants need to understand these needs and frame their strategiesaccordingly.
  2. 2. TABLE OF CONTENTSChapter 1: Executive SummaryScope and Methodology ScopeMethodology Market Size and Forecast Definitions Consumer Foodservice Expenditure Trending TerminologyTable 1-1: Terms and AcronymsShare of Stomach: U.S. Hotel Foodservice Market Size and ForecastInsight CapsuleFast FactsHotel Foodservice Growth FactorsInsight CapsuleHotel Foodservice Health, Design and Menu TrendsHotel Foodservice Technology TrendsInsight CapsuleChapter 2: Share of Stomach: U.S. Hotel Foodservice Market Size and ForecastOverviewPackaged Facts Hotel Foodservice Market Size and ForecastGraph 2-1: Hotel Foodservice Sales, 2007-2012 Scope of Market SizeHotels and Casino HotelsGraph 2-2: Hotel Foodservice Sales, by Hotel Segment, 2007-2012Graph 2-3: Hotel Foodservice Sales, by Hotel Segment, Annual % Change, 2008-2012Restaurant Sales at HotelsGraph 2-4: Sales at Lodging Place Restaurants, 2006-2011Segmenting Hotel Foodservice RevenueSnapshot: Hotel CateringFood and Non-Alcoholic Beverages Garner Two-Thirds Revenue ShareGraph 2-5: Total Hotel Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010Catering a Non-Casino Hotel DifferentiatorGraph 2-6: Hotel (non-Casino) Foodservice Sales: Catering, Meals & Alcoholic Drinks,2010Casino Hotels Break Out the AlcoholGraph 2-7: Casino Hotel Foodservice Sales: Catering, Meals & Alcoholic Drinks, 2010Hotel Industry Catering, Meals & Alcoholic Drink Establishment PenetrationAlcoholic Drinks and Catering Tell Different StoriesGraph 2-8: Hotel (non-Casino) Foodservice: Hotel Industry Penetration MetricsGraph 2-9: Casino Hotel Foodservice: Hotel Industry Penetration MetricsAway-From-Home Food, Beverage & Lodging Spending TrendsIntroductionOverviewOut-Of-Town Food, Beverage and Lodging Spending
  3. 3. Table 2-1: Out-of-Town Food, Beverage and Lodging Consumer Spending, 2007-09 Double Down on HH Income Out-Of-Town SpendingTable 2-2: Out-of-Town Food, Beverage and Lodging Consumer Spending, by HHIncome, 2007-09Table 2-3: Out-of-Town Food, Beverage and Lodging Consumer Spending, by HHIncome, Percent Share, 2007-09Managers and Professionals Generate Disproportionate ShareTable 2-4: Out-of-Town Food, Beverage and Lodging Consumer Spending, byOccupation, 2009Food and Lodging in Context: Travel SpendingTable 2-5: U.S. Travel Spending, by Industry Sector, 2008 v. 2009Hotel Chain Foodservice Sales Snapshot Top 10 Hotel Chains Generate Almost $7 Billion in Foodservice RevenueGraph 2-10: Top 10 Hotel Brands, U.S. System-wide Foodservice Revenue, 2007-09Hotel Foodservice EmploymentChapter 3: Hotel Foodservice Growth FactorsOverviewMacroeconomic Growth Factors Point to Tenuous Economic RecoveryConsumer Gloom Affluent Confidence Higher But Lagging Who’s Your Audience? Higher Income Households Increasingly ImportantAir Travel Growth SlowingRail Ridership TrendsBusiness Travel TrendsLeisure Travel Trends Cruises Amusement Parks GamingInternational Travel Continues to GrowConvention Center Traffic Brings ReliefTable 3-1: Convention Center Traffic Trends, 2009-10In-depth: 2010-12 Travel Volume Brings Better Days Domestic Travel International Travel Does an About Face Leisure Travel Versus Business TravelTable 3-2: U.S. Travel Forecast, 2007-2013In-depth: International Visits Forecast Through 2015Table 3-3: International Visitors to the U.S., 2006-2015 South America, Asia, and Oceania to Lead International VisitsTable 3-4: International Visitors to the U.S., by International Region, 2010In-Depth: Hotel Travel TrendsIndustry Upswing Positive ForecastTable 3-5: Monthly Hotel Room Occupancy and Rate Outlook, 2011-12
  4. 4. 2009-11 Occupancy TrendsTable 3-6: Monthly Hotel Room Occupancy Rates and Revenue, December 2009 toMarch 2011 Luxury in the Lead, But It Has High Hill to ClimbTable 3-7: Monthly Hotel Room Occupancy Rates, by Industry Segment, April 2011Checking in With the Hotel Players Starwood Hotels Worldwide, Inc. Host Hotels & Resorts, Inc. Marriott International, Inc. Red Lion Hotels Corporation Las Vegas Sands Corporation DiamondRock Hospitality Company Sunstone Hotel Investors Wyndham WorldwideChapter 4: Hotel Foodservice Health, Design and Menu TrendsOverviewConsumer Perspective: Hotel Food and Beverage ImportanceHealth, Wellness and Environmental ResponsibilityTrans Fat Crackdown ContinuesMenu Labeling?Fruit on the Breakfast MenuWhole Grains and Activia, TooGreen and Local is the Expectation Hyatt Hotels: Green is a Core Expectation Now 60 Varieties of Fruits, Vegetables, and Herbs in an Urban Setting Farm-to-Table Hotel Dining Marriott Goes Gardening Starwood’s Friendly Operations Andaz Hosts a Farmer’s MarketStay Green, Even For Meetings and BanquetsSmall Plates Or Just a TasteRestaurant and Hotel Design TrendsThe Atmosphere: Hotel Food and Beverage Not Your Parents Lobby Bistro Fast-Casual Concept Takes Center Stage in Lobby Redesign Music to the Hotelier’s Ears: Revenue Per Available Room Increases Holiday Inn Creates the Social Hub Crowne Plaza Entrance Highlights Food and Beverage Offerings Sheraton Gets Wired with the Link Chicago Palmer House Hilton Take Upscale Approach Embassy Suites’ Flying Spoons Restaurant and Bar Concepts Wyndham “Refresh” Sheraton Club Lounges Get a MakeoverDayparts: Create a Social Dining Experience For EveryoneWhile You’re Here, Get Breakfast and Coffee
  5. 5. Bye, Bye to the Buffet? If You Buffet, Do With Style Le Germain Does Brunch North of the Border Homewood Suites Brings Guests Low-Carb and Organic Breakfast Holiday Inn Express Builds on Breakfast Coffee VIA the Single-Cup Solution Illy Provides Some Competition Peet’s PresenceLunch and Dinner: Keeping Them in the Hotel Keeping It Light For Lunch Dinner: All Things To All PeopleWhat Goes Down Must Come Up: The Casualization of Fine Dining Children’s Menus Add Family Appeal Tart to Heart Add Healthfulness Be Even More LocalBeverage ServicesGive Me Convenience or Give Me Death Go, Go, Go Gourmet Re:fuel Whenever You WantSnack and In-Room Services Synergy to Boost In-Room Dining Online Ordering Does It, TooPrice and Value Trends Perception Versus Reality Lower Prices Have Upside PotentialPrix Fixe Menu Formats: Some Things Are Better Left Unsaid Service Charges Veil ThemChapter 5: Hotel Foodservice Technology TrendsOverviewTechnology Leadership SnapshotsTo Book Rooms, Hilton Harnesses Social Media and AppsForbes Travel Guide 3.0 Travel Platform Combines Travel Content With Social Media Addressing Illegitimate Reviews and Driving Advertising OpportunitiesHotel Evolution Touchscreen Technology Connects Concierge to Mobile Devices Benefits to Hotels: Customer Service, Instantaneous Ordering, Customization A Concierge Supplement, Not Replacement Cost OutcomesHotel Foodservice Social Media and NetworkingBenefits to Engaging Social Media UsersChallengesSocial Media and Networking ApplicationsFacebookTable 5-1: Facebook, Selected Metrics
  6. 6. Benefits to Hotels and RestaurantsFacebook Places & Facebook Deals Hotel Foodservice Opportunity Liking it Forward Luxury Hotel Application: The Peninsula Chicago on FacebookTwitterTable 5-2: Twitter, Selected Metrics Who Do You Want to Follow? Starbucks Leads Restaurant Chains Into Twitter Territory Twitter as Concierge? MGM Grand Foodservice and Twitter Twitter and Holiday Inn Promoting Businesses Starbucks Leads Restaurant Chains into Twitter Territory Minimal Advertising Space Crimps Its Potential Twitter: Economy to Luxury Hotels Photo and Video Enhancements May Provide Counterweight Short Content BurstsLocation-Based Social MediaHotel-Based Social Networking Interaction: Pod HotelDaily Deals and Group-Coupons: Groupon and Living SocialGrouponTable 5-3: Groupon, Selected Metrics Living SocialTable 5-4: Living Social, Selected Metrics Living Social: Escapes Groupon and Living Social BacklashOnline Review PlatformsA Growing Force to Be Reckoned WithWhat Information Source Do You Use to Choose a Hotel? YelpTable 5-5: Yelp, Selected Metrics How It Works Benefits Mobile Application Lawsuit Pending Business Response AmmunitionTripAdvisorHotel Technology: Online Ordering Omni Hotels Expands Platform Helping Breakfast Along Foodservice Revenue LeaderForecastChapter 6: Hotel Foodservice Operations & Strategies Analysis2011 ResultsPositioning and Direction
  7. 7. Table 6-1: 2010 U.S. Lodging Market: Marriott ShareBrand Characteristics: Chain Concepts Across the Lifestyle SpectrumTable 6-2: Marriott International: Brand Characteristics and MetricsKey Marriott Foodservice Trends Healthy Living Technology and Renovations Pushing the Upscale EnvelopeFoodservice Happenings and Trends, By Brand Marriott Hotels & Resorts JW Marriott Hotels & Resorts Renaissance Hotels Courtyard by Marriott AC Hotels by Marriott Residence Inn by Marriott Fairfield Inn & Suites by Marriott Marriott Conference Centers TownePlace Suites by Marriott SpringHill Suites by Marriott Marriott Vacation Club The Ritz-Carlton Hotel Company, L.L.C. BulgariStarwood Hotels & Resorts Worldwide, IncA Billion-Dollar Foodservice BrandForecast2011 ResultsPositioning and DirectionTable 6-3: Starwood International Revenue Share, Top 5 MarketsTop MarketsTable 6-4: Starwood Domestic Revenue Share, Top 5 MarketsBrand Characteristics Share Upscale ThreadTable 6-5: Starwood: Brand Characteristics and MetricsKey Starwood Foodservice Trends Sustainability, Sustainability, SustainabilityFoodservice Happenings and Trends, by Brand Sheraton Hotels & Resorts Wiring the Lobby Lounge Club Lounge Makeover Four Points by Sheraton W Hotels Aloft Hotels The Luxury Collection Le Méridien Element A Pantry Stocked With Target Market in Mind Upscale Innovations Westin Hotels & Resorts
  8. 8. Driving HealthHyatt Hotels Corporation2011 ResultsPositioning and DirectionHyatt Brand CharacteristicsTable 6-6: Hyatt: Brand Characteristics and MetricsKey Hyatt Foodservice Trends Go-Go-Go Fresh and LocalFoodservice Happenings and Trends, By Brand Park Hyatt Andaz Grand Hyatt Go, Go, Go Gourmet Greener Menus Synergy To Boost In-Room Dining Hyatt Regency Hyatt Place Hyatt Summerfield Suites Hyatt Residences Hyatt Vacation ClubInterContinental Hotels GroupRecent PerformancePositioning and directionBrand CharacteristicsTable 6-7: IHG: Brand Characteristics and MetricsKey IHG Foodservice Trends Rally Around The Social Hub Upscale Dining SynergyFoodservice Happenings and Trends, By Brand InterContinental Hotels & Resorts Crowne Plaza Hotels & Resorts Hotel Indigo Holiday Inn Hotels & Resorts Social Hub Holiday Inn Express Staybridge Suites Candlewood SuitesWynn Resorts LTD Food and Beverage Garners Significant Revenue ShareRecent Food and Beverage PerformanceBrand CharacteristicsTable 6-8: Wynn: Brand Characteristics and MetricsKey Wynn Foodservice Trends Nightclub Innovation Keep the Chefs Coming
  9. 9. Not a Chain To Be FoundFoodservice Happenings and Trends, By Brand Wynn Las Vegas Beach Club Makes a Splash Star Chefs the Only Way To Go Wynn MacauAvailable immediately for Online Download at 800.298.5699UK + +1.240.747.3093Fax: 240.747.3004