Going Global: Global Travel Management Study 2013 – European Edition By GBTA Foundation
Going Global: Global Travel Management Study 2013
– European Edition
Going Global: Global Travel Management Study
2013 – European Edition
A new study by the GBTA Foundation, the research arm of the Global Business Travel Association,
and Egencia®, the business travel company of Expedia, Inc., found that travel management
companies (TMCs) are working directly with corporate travel managers to play an increasingly
important role in implementing, improving and successfully operating global travel programs.
GBTA surveyed 1,429 travel managers in Asia, North America, Latin America and Europe, finding
that travel managers around the globe say key capabilities offered by travel management
companies are vital to their programs, such as TMCs' industry knowledge (96%), access to local
rates (93%), and combined global coverage and local footprints (89%). The report also examined
the decision-making process behind global policies and how these policies are managed.
Going Global: Global Travel Management Study 2013 – European
This study consists of two phases. The first phase is an exploratory stage which utilizes online focus groups
in North America and Europe, to understand the wide range of opinions that exist regarding the research
objectives. A total of three online focus groups were conducted. Two groups were conducted with travel
managers based in North America and one in Europe. Excerpts from the focus groups are integrated
throughout the report under the title “Voice of the Travel Manager.”
The second phase consists of a quantitative online survey of travel managers around the world and is
used to quantify and better understand the trends of various opinions uncovered in the first phase of the
research project. The online survey was fielded in North America, Europe, Asia Pacific (including Japan,
China, Australia, and New Zealand, among others), and Latin America (which includes Mexico for this
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