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                             Get more info on this report!The Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey a...
Corp., Pilgrim’s Pride Corp., OSI Group LLC, National Beef Packing Co., LLC, PerdueFarms Inc., Hormel Foods Corp., along w...
Imports   •   Figure 1-3: Global Imports of Major Meats, 2004-2009 (in million tons)Exports   •   Figure 1-4: Global Expor...
The Foodservice Channel      Slow Times in Foodservice      Where Foodservice Operators Get Their Meat      Where Do the D...
•   Figure 2-3: U.S. Cuts of PorkPremium Varieties of PorkTurkeyLivestock MarketingSupply Chain   •   Figure 2-4: U.S. Mea...
More Proposed Ruling Specifics      Country-of-Origin Labeling      COOL Loop Holes      A Walk Through Time      Other Ex...
•   Figure 3-2: Total U.S. Meat Sales by Type, 2004-2008 (in billions of       dollars)   •   Table 3-1: Total U.S. Meat S...
A Closer Look at Refrigerated Retail Beef Sales   •   Figure 3-12: Total U.S. Refrigerated Retail Beef Sales by Cut, 2008 ...
•   Table 3-7 :Projected Total U.S. Foodservice Meat Sales by Type, 2009-       2013 (in billions of dollars)Imports and E...
Beef Export Forecast     About the European Union Ban on Beef with Hormones     Pork Export Forecast     Poultry Export Fo...
•   Table 4-5: Top-Three U.S. Pork Marketers, 2008Thankful for the Turkey   •   Table 4-6: Top-Three U.S. Turkey Marketers...
Environmental UpgradesNew Wastewater Pre-Treatment CenterConverting Animal Fat to FuelNo Matter Your Success, Be Prepared ...
Competitive Profile: National Beef Packing Co., LLC, Kansas City, Missouri     Company Overview     Who is U.S. Premium Be...
How Do They Shop for Meat?Selecting a Primary StoreFewer Retailers Have Butchers Available for Fresh Meat to OrderIf Prima...
•   Figure 5-2: Share of U.S. Retail Self-Serve Refrigerated Meat Sales, by       variety, 2008 (percent)The Butcher Count...
Butcher Shop: Paulina Meat Market         •   Table 5-14: U.S. Retail Beef Prices at Butcher, Paulina Meat Market,        ...
What’s Hot on Menus      Internet Chef Survey      Appetizers         •   Table 6-4: Trends in Appetizers, By Chef Ranking...
•   Table 7-2: U.S. Households Using Meat in Past Six Months by Variety and       Cut, 2004-2008 (percent)Who Favors and R...
•   Table 7-11: Demographics that Favor and Resist Other Meat, Index, 2008Consumer Attitudes and Opinions Toward Lamb and ...
•   Figure 7-2: U.S. Hispanic Population Breakdown by Country of Origin,             percent share, 2000 (percent)      Wh...
•   Table 8-3: U.S. Retail Meat Carrying a Brand by Brand Type, percent       share, 2007 vs. 2008 (percent)   •   Figure ...
•   Figure 8-12: Meadowlands Farms Ground BeefCo-Branding Flavorful AdditionsMore Flavorful OfferingsNew Roast Options   •...
A Different Kind of Philly Beef       Maverick Ranch Adds Variety          •   Figure Figure 8-19: Backyard Grill       Fa...
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Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey and Lamb in Retail and Foodservice, The

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Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey and Lamb in Retail and Foodservice, The

  1. 1.    Get more info on this report!The Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey and Lamb inRetail and FoodserviceDecember 1, 2008The Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey and Lamb in Retail andFoodservice.Meat is one of the most dynamic commodities in the United States today. This isprimarily due to the trend of adding value to livestock through organic, grass-fed, free-range and other farm practices, as well as the growing trend to brand customer-readymeat.The Fresh Meat Market in the U.S.: Beef, Chicken, Pork, Turkey and Lamb in Retail andFoodservice provides in-depth analysis of the five leading meat categories—beef,chicken, lamb, pork and turkey—sold through retail and foodservice channels.Looking at total U.S. meat dollar sales, the data for 2007 to 2008 displays the impact ofthe economy on meat purchases. From 2007 to 2008, chicken, often considered theaffordable meat, experienced a 6.7% increase in dollar sales, while beef barely showedany growth. However beef is still the leader in a $142 billion market.For retail, market size (current and projected) and composition data are provided for thefive uncooked meat categories, as well as the numerous value-added positionings inwhich they compete. Scanner data allows for brand rankings and market share analysis.This report also examines the competitive landscape throughout the foodservicechannel: suppliers and distributors of uncooked meat, branding trends, menupositionings and more.Consumer usage data on meat, in general, and meat by category, as well as consumeropinions towards branding and value-added positionings is included. Other topicscovered include regulatory, food safety, market drivers, trends in new products andmarketing trends.The report also provides profiles of the following marketers and producers: TysonFoods, Inc., Cargill Meat Solutions, Smithfield Foods, Inc., JBS Swift & Co., Sysco
  2. 2. Corp., Pilgrim’s Pride Corp., OSI Group LLC, National Beef Packing Co., LLC, PerdueFarms Inc., Hormel Foods Corp., along with several smaller but notable players such asAgri Beef Co., LLC, Albert’s Organics, Châtel Farms, Frontier Meats, and Tallgrass BeefCo.Table of ContentsChapter 1: Executive Summary The Products in This Report Retail Foodservice Items Beyond the Scope of This Report An Overview of Meat Packing and Packaging Case-Ready Packages Portion Control Packs The Trend in Branding Marketing Terms Used on Labels Who Regulates U.S. Meat? Standards for Meat Products Grades for Meat Products What’s on the Label? Making Meat Labeling Mandatory Mandatory Country-of-Origin Labeling Now in Effect The Market Total U.S. Meat Market Is Valued at $142.3 Billion in 2008 • Table 1-1: Total U.S. Meat Sales by Type, 2004-2008 (in billions of dollars) Retail Sales Dip in 2008 • Figure 1-1: Total U.S. Retail Meat Sales, 2004-2008 (in billions of dollars) Foodservice Dollar Sales Stay High Because of Price Increases • Figure 1-2: Total U.S. Foodservice Meat Sales, 2004-2008 (in billions of dollars) Future Growth Is Slow and Steady • Table 1-2: Projected Total U.S. Meat Sales by Type, 2008-2013 (in billions of dollars) Global Meat Trading
  3. 3. Imports • Figure 1-3: Global Imports of Major Meats, 2004-2009 (in million tons)Exports • Figure 1-4: Global Exports of Major Meats, 2004-2009 (in million tons)U.S. Meat Exports • Figure 1-5: U.S. Exports of Major Meats, 2004-2009 (in million tons) • Figure 1-6: U.S. Exports of Major Meats, percent share, 2008 (preliminary by USDA)The MarketersMeat Marketer OverviewVaried U.S. MarketersAcquisitions and ConsolidationsJBS Wants More U.S. BeefMeyer Natural Angus Gets Laura’s and ColemanButterball Leaves ConAgra and Is Now a Joint VentureChina Invests in U.S. PorkFlying the CoupPilgrim’s Pride Feels ShameTyson Wants to GrowKosher ComplicationsTop-10 U.S. Meat Marketers Based on 2007 Figures • Table 1-3: Top-10 U.S. Meat Marketers, 2008The Retail SceneShopping Options Are PlentifulSupermarkets and Mass Merchandisers Carry the Most MeatConventional Supermarkets Are all About Meat • Figure 1-7: Share of U.S. Retail Meat Sales, by channel, 2008Self-Serve Refrigerated Meat Case • Figure 1-8: Share of U.S. Retail Self-Serve Refrigerated Meat Sales, by variety, 2008The Butcher Counter Is Mostly Seafood • Figure 1-9: Share of U.S. Retail Butcher-Counter Refrigerated Meat Sales, by variety, 2008
  4. 4. The Foodservice Channel Slow Times in Foodservice Where Foodservice Operators Get Their Meat Where Do the Distributors Get Their Meat? Meat Promotions and Cost-Savings Tactics The Consumer Consumer Overview USDA Consumption Data Per Capita Consumption Overview • Table 1-4: U.S. Per Capita Consumption of Meat (boneless, trimmed), 1996-2006 (By variety, in pounds consumed per person) New Products and Trends Where Opportunities Exist Livestock and Processing Claims Branding Minimal Ingredient Addition Cut Variation Case-Ready Packaging Overview of New Product TrendsChapter 2: The Products Key Points Products in This Report Scope of the Report Retail Foodservice Items Beyond the Scope of This Report Methodology Primary Research Secondary Research From Livestock to Meat What Is Livestock? Meat Categories Beef • Figure 2-1: U.S. Beef Cuts Premium Varieties of Beef Chicken Lamb • Figure 2-2: U.S. Lamb Cuts Pork
  5. 5. • Figure 2-3: U.S. Cuts of PorkPremium Varieties of PorkTurkeyLivestock MarketingSupply Chain • Figure 2-4: U.S. Meat Supply ChainProduct Packaging and On-Pack DescriptorsMeat Packing Plant—Politically Correct for SlaughterhouseCase-Ready PackagesLid-Sealed TraysAn Ode to OverwrapIndividual Servings for Portion ControlThe Trend in BrandingMarketing Terms Used on LabelsBasted, or Self-BastedCertifiedCertified HumaneCooking InstructionsEnhancedEthicalFree Range or Free RoamingFresh PoultryGrass-FedNaturalNaturally RaisedNever Ever 3OrganicOven ReadyValue-AddedApplying Livestock Practices to Make ClaimsRegulatory AgenciesWho Regulates U.S. Meat?Standards for Meat ProductsGrades for Meat Products • Table 2-1: Beef Quality Grades • Table 2-2: Lamb Quality GradesPork Quality GradesPoultry Quality GradesWhat’s on the Label?From Voluntary to MandatoryWhy the Change?
  6. 6. More Proposed Ruling Specifics Country-of-Origin Labeling COOL Loop Holes A Walk Through Time Other Exemptions Costs Involved COOL’s Impact on the Canadian Meat Industry Canadians Are Not Taking the Changes Quietly Livestock Classifications Under COOL USDA Holds Hearing on Irradiation of Beef Heard at the Meeting USDA Scientists Help Improve Beef Safety There Will Be Change with USDA Leadership FDA Takes First Step in Approving Genetically Engineered Meat Clones vs. Genetically Engineered Consumer Groups Question Completeness Product Safety The Ins and Outs on Meat Recalls Identifying Adulterated and Misbranded Meat Three Classes of Recalls Largest Beef Recall in History AMI’s Statement USDA Beefs Up Efforts Recalls that End In Closure Lessons to Be Learned The Topps Scenario The Nebraska Beef Recall A Troublesome Past Whole Foods Goes Into Damage Control Are You Prepared for a Product Recall? Sampling of Meat Recalls • Table 2-3: A Sampling of Meat Recalls, 2008 Action Steps to Prevent Meat Recalls Traceability Is Necessary for Meat Safety Traceability Technological Advancements Making Inspection Reports Readily Available Naming NamesChapter 3: The Market Key Points Total U.S. Meat Market Is Valued at $142.3 Billion On a Global Basis Pricier Meats Show Greatest Drop, While Chicken Booms • Figure 3-1: Total U.S. Meat Sales, 2004-2008 (in billions of dollars)
  7. 7. • Figure 3-2: Total U.S. Meat Sales by Type, 2004-2008 (in billions of dollars) • Table 3-1: Total U.S. Meat Sales by Type, 2004-2008 (in billions of dollars)Retail Sales Dip in 2008 • Figure 3-3: Total U.S. Retail Meat Sales, 2004-2008 (in billions of dollars) • Figure 3-4: Total U.S. Retail Meat Sales by Type, 2004-2008 (in billions of dollars) • Table 3-2: Total U.S. Retail Meat Sales by Type, 2004-2008 (in billions of dollars)Foodservice Dollar Sales Stay High Because of Price Increases • Figure 3-5: Total U.S. Foodservice Meat Sales, 2004-2008 (in billions of dollars) • Figure 3-6: Total U.S. Foodservice Meat Sales by Type, 2004-2008 (in billions of dollars) • Table 3-3: Total U.S. Foodservice Meat Sales by Type, 2004-2008 (in billions of dollars)Market CompositionBeef Is More than Half of All Meat Dollar Sales • Table 3-4: Total U.S. Meat Sales by Type and Channel, 2008 (percent share) • Figure 3-7: Total U.S. Meat Sales by Type, 2008 (percent share)Extra Data on Foodservice Beef and Chicken SalesPork and Turkey Driven by Retail Sales; Chicken by Foodservice • Figure 3-8: Total U.S. Retail Meat Sales by Type, 2008 (percent share) • Figure 3-9: Total U.S. Foodservice Meat Sales by Type, 2008 (percent share)Share of Retail Merchandising Space • Figure 3-10: Total U.S. Retail Share of the Self-Serve Refrigerated Case, 2008 (percent share)Butcher Counter Mostly Non-Meat • Figure 3-11: Total U.S. Retail Share of the Butcher Counter, 2008 (percent share)
  8. 8. A Closer Look at Refrigerated Retail Beef Sales • Figure 3-12: Total U.S. Refrigerated Retail Beef Sales by Cut, 2008 (percent share)Chicken at Retail Is All About Breasts • Figure 3-13: Total U.S. Refrigerated Retail Chicken Sales by Cut, 2008 (percent share)Pork at Retail is Mostly Chops • Figure 3-14: Total U.S. Refrigerated Retail Pork Sales by Cut, 2008 (percent share)Gobbling Up Turkey • Figure 3-15: Total U.S. Refrigerated Retail Turkey Sales by Cut, 2008 (percent share)Projected GrowthFuture Growth Is Slow and Steady • Figure 3-16: Projected Total U.S. Meat Sales, 2009-2013 (in billions of dollars) • Figure 3-17: Projected Total U.S. Meat Sales by Type, 2009-2013 (in billions of dollars) • Table 3-5: Projected Total U.S. Meat Sales by Type, 2009-2013 (in billions of dollars)Retail Sales Will Be Strongest for Poultry • Figure 3-18: Projected Total U.S. Retail Meat Sales, 2009-2013 (in billions of dollars) • Figure 3-19: Projected Total U.S. Retail Meat Sales by Type, 2009-2013 (in billions of dollars) • Table 3-6: Projected Total U.S. Retail Meat Sales by Type, 2009-2013 (in billions of dollars)Foodservice Dollar Sales Strong Due to Inflated Menu Prices • Figure 3-20: Projected Total U.S. Foodservice Meat Sales, 2009-2013 (in billions of dollars) • Figure 3-21: Projected Total U.S. Foodservice Meat Sales by Type, 2009- 2013 (in billions of dollars)
  9. 9. • Table 3-7 :Projected Total U.S. Foodservice Meat Sales by Type, 2009- 2013 (in billions of dollars)Imports and Exports: A Global OverviewGlobal Imports • Figure 3-22: Global Imports of Major Meats, 2004-2009 (in thousands of tons) • Figure 3-23: Global Imports of Meat by Type, 2004-2009 (in thousands of tons) • Table 3-8: Global Imports of Major Meats, by Type, 2004-2009 (in millions of tons)Global Exports • Figure 3-24: Global Exports of Major Meats, 2004-2009 (in thousands of tons) • Figure 3-25: Global Exports of Meat by Type, 2004-2009 (in thousands of tons) • Table 3-9: Global Exports of Major Meats, by Type, 2004-2009 (in millions of tons)U.S. Meat Exports • Figure 3-26: U.S. Exports of Major Meats, 2004-2009 (in thousands of tons) • Figure 3-27: U.S. Exports of Meat, by Type, 2004-2009 (in thousands of tons) • Table 3-10: U.S. Exports of Major Meats, by Type, 2004-2009 (in thousands of tons) • Figure 3-28: U.S. Exports of Major Meats, 2004-2009 (percent share of global exports) • Figure 3-29: U.S. Exports of Major Meats, by Type, 2004-2009 (percent share of global exports) • Table 3-11: Global Exports of Major Meats, by Type, 2004-2009 (percent share of global exports) • Figure 3-30: U.S. Exports of Major Meats, percent share, 2008 (preliminary by USDA) (percent) • Figure 3-31: U.S. Exports of Beef and Veal, percent share, 2008 (preliminary by USDA) (percent) • Figure 3-32: U.S. Exports of Pork, percent share, 2008 (preliminary by USDA) (percent) • Figure 3-33: U.S. Exports of Poultry, percent share, 2008 (preliminary by USDA) (percent)Category-by-Category Export Overview
  10. 10. Beef Export Forecast About the European Union Ban on Beef with Hormones Pork Export Forecast Poultry Export ForecastChapter 4: The Marketers Key Points Meat Marketer Overview Varied U.S. Marketers Threats Marketers Face Comments from Meat Authorities The American Lamb Board American Meat Institute National Cattlemen’s Beef Association National Chicken Council National Pork Board National Turkey Federation Financial Headliners Big Beef Shake-Up But . . . It Does Not Look Like the JBS Acquisition will Happen The Smithfield Deal Gets Done What if the JBS-National Beef Deal Ever Happens? Branded Beef Consolidations Turkey Consolidations Pork Processing Education Chicken Challenges Poultry Stock Plummets Growing Globally Kosher Complications Leading U.S. Meat Marketers Top-10 Based on 2007 Figures • Table 4-1: Top-10 U.S. Meat Marketers, 2008 And Then There Were Three • Table 4-2: Top-Five U.S. Beef Marketers, 2008 Could Three Become Two in Chicken? • Table 4-3: Top-Three U.S. Chicken Marketers, 2008 Moving Up in the Lamb Business • Table 4-4: Top-Three U.S. Lamb Marketers, 2008 Pork Practicalities
  11. 11. • Table 4-5: Top-Three U.S. Pork Marketers, 2008Thankful for the Turkey • Table 4-6: Top-Three U.S. Turkey Marketers, 2008Marketers in FDMRefrigerated Brands Challenging to Track • Table 4-7: IRI-Tracked Retail Sales of Refrigerated Meat, 2004-2008 (in millions of dollars)Small, Newer Players Show Double-Digit GrowthTyson Sales Data Extremely MisleadingFrozen Sales Data Too Encompassing • Table 4-8: IRI-Tracked Retail Sales of Frozen Meat, 2004-2008(in millions of dollars)Cargill Shines in the FreezerInnovative Burgers Are Flanders’ StrengthA Detailed Look at the Top 10Background on the LeadersCertified Angus BeefCompetitive Profile: Tyson Foods, Inc., Springdale, ArkansasCompany OverviewStrategically Positioned for SuccessUpdate on Business VenturesChanges in Beef BusinessConverting By-Products Into High-Margin InitiativesSafety FirstTyson Fresh MeatsVertically Integrated Chicken BusinessBeef and Pork OperationsTrue Value GridGetting to Number-One Gets ChronicledTyson TodayDon Tyson Speaks to the PressImmediate Acquisition PlansBrazilChinaIndiaExiting Canadian Beef IndustryLabeling ControversyInvesting in Research and DevelopmentInnovations Beyond Fresh Meat
  12. 12. Environmental UpgradesNew Wastewater Pre-Treatment CenterConverting Animal Fat to FuelNo Matter Your Success, Be Prepared for a Product RecallProduct PromotionCompetitive Profile: Cargill Meat Solutions, Wichita, KansasCompany OverviewInvesting in the Branded Beef BusinessFrom Down UnderFor Hispanic ConsumersAntibiotic-Free PorkNewly Branded Beef Value CutsCase-Ready Ground BeefEnvironmental CertificationInvestment in Meat Science and Meat TrackingValue-Added Meat AcquisitionsCompetitive Profile: Smithfield Foods, Inc., Smithfield, VirginiaCompany OverviewGrowth Through Acquisitions and Joint VenturesConfirming its Financial SituationThe Farmland Foods ConnectionSaying Good-Bye to BeefActivity OverseasSara Lee European MeatsSealing the Deal in Spain a Few Days LaterDelays in RomaniaCOOL Labeling Plans in PlaceCompetitive Profile: JBS Swift & Co., Greeley, ColoradoCompany OverviewBecoming a Part of JBSTaking Over Smithfield BeefCompetitive Profile: Sysco Corp., Houston, TexasCompany OverviewMost Meat Offerings Are BeefCertified-Sustainable BeefCompetitive Profile: Pilgrim’s Pride Corp., Pittsburg, TexasCompany OverviewCommitment to ChickenExiting Turkey BusinessIrony in the MakingPilgrim’s Financial WoesHere’s What’s HappeningClosing Down ShopCompetitive Profile: OSI Group LLC, Aurora, IllinoisCompany OverviewBeyond Meat
  13. 13. Competitive Profile: National Beef Packing Co., LLC, Kansas City, Missouri Company Overview Who is U.S. Premium Beef? Growth Through Acquisition How Did Farmland’s Beef End Up at National Beef? Expanding Westward Stop Right There: You Can’t Be Sold Competitive Profile: Perdue Farms Inc., Salisbury, Maryland Company Overview Many Divisions and Units Vertical Integration How Does Perdue Raise its Poultry? Protecting its Flocks Selective Breeding Investing in the Environment Competitive Profile: Hormel Foods Corp., Austin, Minnesota Company Overview Lowering Expectations for Fiscal 2008 Culinary Arts New Plant in America’s Heartland Idea and Innovation Center in China A New Web Site for Jennie-O Committed to Hispanic Consumers Up and Comers Small Players, Big Plans Agri Beef Co., LLC, Boise, Idaho Albert’s Organics, Inc., Bridgeport, New Jersey Châtel Farms, a brand of FPL Food, LLC, Augusta, Georgia Frontier Meats, Fort Worth, Texas Tallgrass Beef Co., LLC, Sedan, Kansas Movers and Shakers Building a Name in Meat Meyer Natural Angus, Loveland, Colorado Creekstone Farms, Arkansas City, Kansas Foodcomm International, Palo Alto, California Maverick Ranch Natural Meat, Denver, Colorado Niman Ranch, Alameda, CaliforniaChapter 5: Retail Key Points Retail Distribution Methods The Rising Cost of Fuel Economic Impact on Retailers The Retail Scene Shopping Options Are Plentiful Mass Merchandisers Carry the Most Items Overall Where Are Consumers Shopping for Groceries?
  14. 14. How Do They Shop for Meat?Selecting a Primary StoreFewer Retailers Have Butchers Available for Fresh Meat to OrderIf Primary Store Is a Supermarket, Most Consumers Buy Their Meat ThereReasons Why Supermarket Shoppers Have Gone to a Butcher ShopThe Supercenter Shopper Does Not Always Buy Meat ThereFew Need a Butcher ShopLocation for Overall Retail Meat Sales • Table 5-1: Share of U.S. Retail Meat Sales, by channel, 2007-2008 (percent) • Figure 5-1: Share of U.S. Retail Meat Sales, by channel, 2008 (percent)The Leading RetailersGetting Your Product in with the Leaders • Table 5-2: Top-Five U.S. Supermarket Chains, dollar sales and number of stores, 2007 or fiscal 2008, depending on chain (in billions of dollars) • Table 5-3: Top-Five U.S. Mass Merchandiser or Club Store Chains That Sell Meat, dollar sales and number of stores, 2007 or fiscal 2008, depending on chain (in billions of dollars)The Meat DepartmentThe Current EconomyBeefPorkPoultryDiscounted Meat QualityMeat MerchandisingRetailers’ Marketing and Promotion ProgramsCostcoPrice ChopperPublix GreenWise MarketStew Leonard’sTargetWeis MarketsWhole FoodsYoke’s Fresh MarketRetailers Win When Their Meat Appeals to Ethnic GroupsFood CityR-RanchRetail, Plus Mail OrderMarketing a Private LineMail Order and Farmers’ Markets for Local MeatsCompositionA Peak at the Self-Serve Refrigerated Meat Case
  15. 15. • Figure 5-2: Share of U.S. Retail Self-Serve Refrigerated Meat Sales, by variety, 2008 (percent)The Butcher Counter Is Mostly Seafood • Figure 5-3: Share of U.S. Retail Butcher-Counter Refrigerated Meat Sales, by variety, 2008 (percent)Comparative PricingMeat Prices Vary Significantly by Retailer and Label TermsA Note on AldiValue-Added: Marinated/Seasoned Meat • Table 5-4: U.S. Retail Marinated/Seasoned Meat Prices, 2008 (price per pound)Beef • Table 5-5: U.S. Retail Branded Beef Pricing Comparison, Jewel, 2008 (price per pound) • Table 5-6: U.S. Retail Beef Pricing Comparison, branded vs. unbranded, Jewel, 2008 (price per pound)Angus Beef • Table 5-7: U.S. Retail Angus Beef Pricing Comparison, Jewel vs. Strack & Van Til, 2008 (price per pound)Ground Beef • Table 5-8: U.S. Retail Ground Beef Prices, 2008 (price per pound)Chicken • Table 5-9: U.S. Retail Chicken Prices, boneless and skinless breasts, 2008 (price per pound) • Table 5-10: U.S. Retail Chicken Prices, drumsticks, 2008 (price per pound) • Table 5-11: U.S. Retail Chicken Prices, ground, 2008 (price per pound) • Table 5-12: U.S. Retail Chicken Prices, whole, 2008 (price per pound)The Club Store Price AdvantageMulti-Packs and Family-Size Products • Table 5-13: Club Store vs. Supermarket Prices for Select Meat Products, 2008 (price per pound)
  16. 16. Butcher Shop: Paulina Meat Market • Table 5-14: U.S. Retail Beef Prices at Butcher, Paulina Meat Market, Prime vs. Select, 2008 (price per pound)Chapter 6: Foodservice Key Points Status of the Foodservice Industry Calculating Restaurant Performance Index What the Future Holds Suggestions for Operators Operator Strategies General Restaurant Trends Eating Healthy Going Green Food To Go Ordering Options Distributors Where Foodservice Operators Get Their Meat Leading Distributors • Table 6-1: Top-Five U.S. Foodservice Distributors, dollar sales, 2007 (in billions of dollars) Where Do the Distributors Get Their Meat? From the Cow: What Number-One Distributor Sysco Offers Beef Specialty Steaks Veal Sysco Offers Certified-Sustainable Beef Foodservice Chains Top-25 Restaurant Chains • Table 6-2: Top-25 U.S. Restaurant Chains that Buy Raw Meat, Ranked by dollar sales, 2007 (in billions of dollars) Top-10 Contract Chains • Table 6-3: Top-10 U.S. Contract Chains that Buy Raw Meat, dollar sales, 2007 (in billions of dollars) Aramark Is the Largest Contract Chain in the States • Figure 6-1: U.S. Contract Chains that Buy Raw Meat, Percent share, 2007(percent)
  17. 17. What’s Hot on Menus Internet Chef Survey Appetizers • Table 6-4: Trends in Appetizers, By Chef Ranking, 2007 (percent) • Table 6-5: Trends in Entrée Salads, By Chef Ranking, 2007 (percent) Entrées/Main Dishes • Table 6-6: Trends in Entrées/Main Dishes, By Chef Ranking, 2007 (percent) Ethnic Cuisine • Table 6-7: Trends in Ethnic Cuisine, by Chef Ranking, 2007 (percent) Preparation Methods • Table 6-8: Trends in Preparation Methods, By Chef Ranking, 2007 (percent) Particular Meat Usage Trends Angus and Kobe/Wagyu for Distinction Grass-Fed on the Menu Selling Ethical Selling Ethical Brands • Figure 6-2: Chipotle Print Ad: “Our Taste in Meat Is Exceptional.” Extreme Hamburgers Innovations Using the Whole Pig The Art of Butchery Turkey: Not Just for Thanksgiving Mixed Grills All-You-Can Eat PromotionsChapter 7: The Consumer Key Points USDA Consumption Data Per Capita Consumption Overview • Table 7-1: U.S. Per Capita Consumption of Meat (boneless, trimmed), By Variety, 1996-2006 (in pounds consumed per person) Simmons Consumer Survey Trends in Meat Usage
  18. 18. • Table 7-2: U.S. Households Using Meat in Past Six Months by Variety and Cut, 2004-2008 (percent)Who Favors and Resists BeefHamburgerRoasts, Steaks and Other Cuts • Table 7-3: Household Demographics Indexed by Beef Cut, Index, 2008Consumer Attitudes and Opinions Towards Beef • Table 7-4: Consumer Attitudes and Opinions that Favor or Resist Beef, By Cut, Index, 2008Who Favors and Resists Chicken • Table 7-5: Demographics that Favor and Resist Chicken by Cut, Index, 2008Consumer Attitudes and Opinions Towards Chicken • Table 7-6: Consumer Attitudes and Opinions that Favor and Resist Chicken by Cut, Index, 2008Who Favors and Resists Pork • Table 7-7: Demographics that Favor and Resist Pork by Cut, Index, 2008Consumer Attitudes and Opinions Towards Pork • Table 7-8: Consumer Attitudes and Opinions That Favor and Resist Pork by Cut, Index, 2008Who Favors and Resists Turkey • Table 7-9: Demographics that Favor and Resist Turkey by Cut, Index, 2008Consumer Attitudes and Opinions Towards Turkey • Table 7-10: Consumer Attitudes and Opinions that Favor and Resist Turkey by Cut, Index, 2008Who Favors and Resists Lamb and VealLambVeal
  19. 19. • Table 7-11: Demographics that Favor and Resist Other Meat, Index, 2008Consumer Attitudes and Opinions Toward Lamb and Veal • Table 7-12: Consumer Attitudes and Opinions that Favor and Resist Other Meat, Index, 2008More Consumer Meat TrendsLooking at Meat Through Consumers’ EyesNutritional Concerns Are HighOpinions Regarding Nutrition Info on Meat PackagingHow and Where Consumers Shop for MeatShopping for the Best PriceFull-Service vs. Butcher CounterInterest in Branding IncreasesThe Power of Organic and Natural MeatThe Organic Meat ConsumerOrganic PricingChicken Is the Most Popular Organic MeatGeneral Organic Food FactsOrganic in FoodserviceBig Organic Research on Organic Shopping • Table 7-13: U.S. Organic Meat and Poultry Buyers: Where They Shop for Organic Products, Percent share, 2008 (percent)What’s For Dinner?Amount and Frequency of Meat PurchasesFactors Influencing BehaviorMeat Leads as Indulgent Food, Especially in FoodserviceIndulgence Is Foodservice FareProteins Top List of Indulgent FoodsPrice Does MatterConsumers Are More Likely to Indulge at Dinner TimeWhere Consumers Splurge on Indulgent MeatsThey Are Willing to Pay For It, Too . . . Just Not as OftenFood Orders: What, When and WhereThe Hispanic Consumer • Figure 7-1: Projected U.S. Population and Hispanic Population Growth, percent growth, 2005-2015 (percent)Hispanic Purchasing PowerHispanic Population AttitudesThe Term Hispanic Is Not All-EncompassingNational Origins Are Very Diverse, But Mexico Rules
  20. 20. • Figure 7-2: U.S. Hispanic Population Breakdown by Country of Origin, percent share, 2000 (percent) Who Are These “Other Hispanics” Coming to the United States? Flavor Preferences by Country of Origin The Hispanic Household Hispanic Eating Patterns Meat Preferences Simmons Hispanic Meat User Highlights • Table 7-14: Hispanic Simmons Indices for Meat, by Variety and Cut, Index, 2008 Lack of Consumer Awareness Opinions on Grass-Fed Beef Consumers on Food Safety Safe Food PreparationChapter 8: New Products and Trends Key Points Opportunities: Innovation Trends Trend: Livestock and Processing Claims Natural Organic Claims Meats Make • Figure 8-1: Share of U.S. Retail Meat with a Natural Claim, percent share, 2008 (percent) • Figure 8-2: Share of U.S. Retail Meat with an Organic Claim, percent share, 2008 (percent) Meat Varieties Making Claims • Table 8-1: U.S. Retail Meat with a Natural Claim by Variety, percent share, 2007 vs. 2008 (percent) • Figure 8-3: Share of U.S. Retail Meat with a Natural Claim, by Type, percent share, 2007 vs. 2008 • Table 8-2: U.S. Retail Meat with an Organic Claim by Type, percent share, 2007 vs. 2008 (percent) • Figure 8-4: Share of U.S. Retail Meat with an Organic Claim by Type, percent share, 2007 vs. 2008 (percent) Trend: Branding Types of Brands Why Brand Meat? Brands Meats Make
  21. 21. • Table 8-3: U.S. Retail Meat Carrying a Brand by Brand Type, percent share, 2007 vs. 2008 (percent) • Figure 8-5: Share of U.S. Retail Meat Carrying a Brand by Brand Type, percent share, 2008Meat Varieties that Brand • Table 8-4: U.S. Retail Meat with a Brand by Type and Brand Type, percent share, 2007 vs. 2008 (percent) • Figure 8-6: Share of U.S. Retail Meat with a Brand by Type and Brand Type, percent share, 2008 (percent)Trend: Minimal Ingredient AdditionEnhancedValue-Added • Figure 8-7: Share of U.S. Retail Meat with Minimal Ingredient Addition, percent share, 2008 (percent) • Table 8-5: U.S. Retail Meat with Minimal Ingredient Addition by Ingredient Added, percent share, 2008 (percent) • Figure 8-8: Share of U.S. Retail Meat with Minimal Ingredient Addition by Type of Meat and Ingredient, percent share, 2008 (percent) • Figure 8-9: Share of U.S. Retail Meat with Minimal Ingredient Addition by Type, percent share, 2008 (percent)Value-Added ConvenienceTrend: Cut VariationTrend: Case-Ready Packaging • Figure 8-10: Share of U.S. Retail Meat in Case-Ready Packaging, percent share, 2008 (percent) • Figure 8-11: Share of U.S. Retail Meat in Case-Ready Packaging, by Variety, percent share, 2008 (percent)Portion ControlHow to Get Case ReadyNew ProductsOverview of New Product TrendsGoing for Local LivestockAdding More Value to PorkAir-Chilling TechnologyFirst to Use DNA TraceBackCargill’s Meat SolutionsAntibiotic-Free PorkNewly Branded Beef Value CutsCase-Ready Ground Beef
  22. 22. • Figure 8-12: Meadowlands Farms Ground BeefCo-Branding Flavorful AdditionsMore Flavorful OfferingsNew Roast Options • Figure 8-13: Farmland Steamship Fresh PorkNutrition Wise PorkFoodservice ConvenienceWhen Times Are Tough . . . You Can Still Order MeatMenuing Tools for OperatorsBest New Product AwardAll-Natural ChickenSub Brands and New ProductsA New LookInnovations with Hispanic FlairCarniceria Hormel • Figure 8-14: Carniceria HormelNuestro RanchoRosa MexicanoNot-So Common MeatsRetailers Grow Store Brand OfferingsSupervalu’s Wild Harvest • Figure 8-15: Wild Harvest Ground BeefFresh & Easy—Fresh and Frozen Burgers • Figure 8-16: Fresh & Easy Beef PattiesH-E-B’s Value-Added Offerings • Figure 8-17: H-E-B Seasoned Pork TenderloinRaley’s Beefs Up Its Store LineTrader Joe’s Expands Meat OfferingsSam’s Choice Now Includes AngusNo Name Grows Presence in Freezer • Figure 8-18: No Name SteaksTrumping Up BeefGourmet Burgers
  23. 23. A Different Kind of Philly Beef Maverick Ranch Adds Variety • Figure Figure 8-19: Backyard Grill Farmland Puts Pork Between the Bun Organic Beef Burger Vidalia Onion Burgers • Figure 8-20: Vidalia Onion Bros. BurgersAppendix: Industry Resources AssociationsBoards Government Departments Meat ProcessorsMarketers PublicationsWebsitesAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=1780169  US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004 

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