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Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing

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Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing

  1. 1. Get more info on this report!Energy-Efficient Home Renovations Market, Part 3: HVAC & RoofingNovember 1, 2009Green building is no longer just a fad; in fact, energy-efficient remodeling andrenovating is one of the few aspects of the U.S. construction business that still holds apositive outlook in the midst of the economic turmoil in 2009.The U.S. residential construction market was $363 billion in 2008, down 41% from itshigh of $620 billion in 2006. The home renovations market was $188 billion in 2008,down 18% percent from 2007. But SBI estimates that the home energy efficiencyrenovations market in the U.S. was $21 billion in 2008; down only 13% percent from2007‟s $24 billion.Remodeling to improve a home‟s energy efficiency instead of buying a new home hasbecome a preferred option in today‟s market. In fact, the National Association of HomeBuilders found that 32% of home builders also provided remodeling services in 2008.Homeowners are still seeing the benefits of improving their home‟s energy efficiencyeven in the economic instability of 2009. With energy consciousness shooting to theforefront of the media during the 2008 oil price peak, the Propane Education &Research Council has found 80% of homeowners are now concerned about the energyefficiency of their homes.Home builders and remodelers have been quick to provide remodeling services that arefocused on energy conservation and green building practices; as an example, 85% ofremodelers surveyed by the National Association of Home Builders in 2008 usedenergy-efficient windows on the majority of their projects. Retailers and manufacturersof building projects, residential builders and remodelers, and even state and federalorganizations now have to be able to provide knowledgeable energy conservationexpertise to succeed in their business.Home energy efficiency analysis now uses a ‘whole building’ approach, affectingall categories of building materials, from windows and doors to insulation tocompletely eliminating air leaks. To fully embrace this view, this report looks atthe impact energy-efficient building products are having on the renovations
  2. 2. market in a number of categories: Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects. Part II examines the energy-efficient appliance and lighting markets for home remodeling. Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.Report MethodologyReport data were obtained from government sources, including the U.S. Department ofCommerce, U.S. Census Bureau, U.S. Department of Housing and Urban Developmentand ENERGY STAR; trade associations such as the National Association of HomeBuilders (NAHB), and the National Association of the Remodeling Industry (NARI);research organizations such as the American Council for an Energy-Efficient Economy(ACEEE) and Harvard University‟s Joint Center for Housing Studies (JCHS); websitesof home improvement contractors, manufacturers and dealers, industry analysts andprint and online business and trade journals.Consumer demographics and spending trends derive from data compiled by SimmonsMarket Research Bureau, New York, NY. Trends and recent developments in theindustry come directly from personal interviews with key players in manufacturing andsales of energy-efficient building products and discussions with knowledgeable insidersof associations such as the National Association of Home Builders.What You’ll Get in This ReportEnergy-Efficient Home Renovations Market, Part 3: HVAC & Roofing provides aconcise, focused look on the world of whole home energy-efficient renovations as itexists today, and shows where the market is moving towards in the next five years. Thereport highlights key players in the industry and pinpoints ways current and prospectivecompetitors can capitalize on recent trends and spearhead new ones. No other marketresearch report provides both the comprehensive analysis and extensive data thatEnergy-Efficient Home Renovations Market, Part 3: HVAC & Roofing offers. Plus, you‟llbenefit from extensive data, presented in easy-to-read and practical charts, tables andgraphs.How You’ll Benefit from this ReportIf your company is already doing business in green home renovations or remodelingspecializing in energy efficiency, or is considering making the leap, you will find thisreport invaluable as it provides a comprehensive package of information and insight notoffered in any other single source. You will gain a thorough understanding of the currentmarket for all aspects of energy-efficient renovations, as well as projected markets and
  3. 3. trends through 2013.This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs. Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products. Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.Additional InformationMarket Insights: A Selection From The ReportThe Future of Home Energy RatingSBI anticipates that home energy ratings will become much more popular throughoutthe U.S. in the years up to 2013. While SBI does not expect home energy ratings tobecome mandatory for all homes sold by 2013, it will become a selling feature that willbecome more and more recommended by realtors. SBI expects that the HERS Indexhome energy ratings will become mandatory for all homes eventually, starting withenergy progressive states such as Oregon, Maine, and California.OEM Metal Coatings Surprisingly Strong in 2008Most cool metal roofs come from the manufacturer with a reflective coating appliedduring the manufacturing process. The coatings can be non-textured applied along withmaterial such as gravel to give a textured look to the metal. SBI estimates that over90% of the residential cool metal roofs installed in 2008 had the reflective coatingapplied to the metal prior to being installed.Green Roofs Growing Slowly
  4. 4. Germany is the world leader in green roof installations, where it is estimated that 10% offlat roofs are green roofs. The green roof market in the U.S. has shown an SBIestimated CAGR of 16% in square footage installed from 2004 to 2008, growing from$27.7 million in 2004 to $49.4 million in 2008. The market actually grew 8.3% from2007 to 2008, primarily because the commercial construction sector was still strongthrough most of 2008. SBI expects that the U.S. green roof market will be down 10% in2009.In the News Green Roofing and HVAC Products to Post Double-Digit Gains by 2011 as Homeowners Capitalize on Government Incentive to Remodel EfficientlyNew York, November 5, 2009 - The market for energy-efficient heating and cooling(HVAC) products and exterior roofing products will experience double-digit growth by2011 as American homeowners regain confidence in the economy and capitalize on theexpanded government tax credits for green home remodeling, according to Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing by leading industrialmarket research publisher SBI Energy.First announced earlier in 2009, the tax credits are part of the Obama administration‟songoing support of energy efficiency as a means to decrease U.S. dependency onforeign fuels and reduce greenhouse gases. In the one year alone, the administrationhas provided more money to advance energy efficiency programs across the board thanin the last decade combined. Going into 2010, portions of this vast sum of energyefficiency money will also be matched by each state, further growing the pool ofavailable funds for the initiative.Ultimately, the government provisions are expected to generate an estimated $6 billionin green remodeling work by the end of next year, according to The CongressionalBudget Office (CBO).“Beyond 2010, we project that all residential energy-efficient roofing and HVAC productsegments will follow the anticipated rise in the construction and remodeling cycle thatwill occur as a result of the government stimulus,” says Shelley Carr, publisher of SBIEnergy.Overall, SBI Energy forecasts the HVAC product segment will post a compound annualgrowth rate (CAGR) of 16% from 2009 to 2013, reaching a market value exceeding $5billion by the end of the forecast period. Meanwhile, residential roofing will explode from2011 to 2013, posting sales increases of 20% to 30% in each of those years, finishingwith almost $3 billion in sales by 2013.Energy-Efficient Home Renovations Market, Part 3: HVAC & Roofing is the finalinstallment in a three part series. This edition highlights two specific home improvementproduct segments: energy heating and cooling (HVAC) products and exterior roofing
  5. 5. products. Along with analyzing the economic factors affecting the energy-efficient homeremodeling market, the report explores the trends that are driving renovations andexamines the market potential of energy-efficient home renovations in the U.S. throughto 2013.The previous reports in the Energy-Efficient Home Renovations series are alsoavailable. Published in July, Part 1 explores the market for energy-efficient doors andwindows, caulking and weather stripping, and insulation used in home renovationprojects. Part 2, published in August, examines the energy-efficient appliance andlighting markets for home remodeling.About SBI EnergySBI Energy (Specialists in Business Information), a division ofMarketResearch.com, publishes research reports in the industrial, energy,building/construction, automotive/transportation and packaging markets. SBI Energyalso offers a full range of custom research services.Additional MaterialsMarket Insights for the Energy Efficient Home:Retailers, manufacturers, residential builders and remodelers all must provideknowledgeable energy conservation expertise to succeed in their business. Inside findkey market insights on the following „green‟ building: HVAC, windows, doors, androofing.Table of ContentsChapter 1: Executive Summary Scope of This Report Methodology The Market The U.S. Energy-Efficient Home Renovations Market Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) Energy-Efficient Product Segments for the Renovations Market Forecast Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Figure 1-3: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $) Measuring Energy Efficiency
  6. 6. Prescriptive Energy Efficiency Programs Table 1-1: Summary of Energy-Efficient HVAC Programs, 2009 Home Energy Efficiency Auditing for Renovations Home Performance Programs Financial Programs State Energy Efficiency Renovation Incentives Government Assistance Programs Financial Benefits of Energy-Efficient Home Renovations Trends Figure 1-5: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009 Consumers Want More Green! HVAC Remodeling Trends Residential Reroofing Trends DIY and Pro Remodeling Industry Suffers from Unprofessional Image The Future for Energy Efficiency Remodelers DIY Versus Pro by Product Segment Demographics HVAC Renovation Demographics Energy-Efficient Roofing Demographics Residential HVAC Manufacturers Residential Roofing Product Manufacturers Retailers & DistributorsChapter 2: The Market Scope of This Report Methodology A Note on the American Housing Survey Defining Energy-Efficient Energy-Efficient Heating & Cooling Energy-Efficient Roofing The Residential Construction Industry The U.S. Housing Construction Market Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $) The U.S. Home Renovations Market Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $) The U.S. Energy-Efficient Home Renovations Market Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in billion $) The U.S. Residential HVAC Market Table 2-1: U.S. HVAC Market, 2004-2008 (in million $) The Energy-Efficient Residential HVAC Renovations Market Figure 2-5: Residential Energy-Efficient HVAC Renovations Market, 2003-2008 (in billion $)
  7. 7. The U.S. Roofing Market Table 2-2: U.S. Roofing Market, 2004-2008 (in million $) The Energy-Efficient Residential Roofing Renovations Market Figure 2-6: Energy-Efficient Residential Roofing Renovations Market, 2003-2008 (in million $) Imports & Exports of HVAC Equipment Table 2-3: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008 (in million $) Imports & Exports of Roofing Products Table 2-4: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $) Forecast Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Energy-Efficient Home Renovations Product Segment Forecasts Figure 2-8: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)Chapter 3: Measuring Energy Efficiency Independent Product Testing Organizations Air-Conditioning, Heating and Refrigeration Institute/American Society of Heating, Refrigerating, and Air-Conditioning Engineers Cool Roof Rating Council Prescriptive Energy Efficiency Programs ENERGY STAR Figure 3-1: ENERGY STAR Program Aided Vs. Unaided Consumer Awareness, 2001-2008 Consortium for Energy Efficiency Energy Efficiency Standards of Residential HVAC Equipment Energy Efficiency Standards of Residential Heat Pumps & Central Air Conditioners Table 3-1: Energy-Efficient Heat Pump & Central Air Conditioner Specifications, 2009 Energy Efficiency Standards of Room Air Conditioners Table 3-2: Energy-Efficient Room Air Conditioner Criteria, 2009 Energy Efficiency Standards of Furnaces & Boilers Table 3-3: Energy-Efficient Furnace & Boiler Criteria, 2009 Energy Efficiency Standards of Residential Roofing Table 3-4: Energy-Efficient Residential roofing Criteria, 2009 Home Energy Efficiency Auditing for Renovations Energy Efficiency Auditor Certifications Table 3-5: State Level Home Energy Auditor Certification Programs, 2009 Home Performance with ENERGY STAR Home Performance Energy Auditing is a Fragmented Market Home Performance Energy Efficiency Rating Programs The RESNET HERS Index Home Environmental Rating Programs That Include Energy Performance The Future of Home Energy Rating
  8. 8. Chapter 4: Financial Programs ARRA Providing $20 Billion for Energy Efficiency Federal Energy Efficiency Renovation Incentives The ARRA Residential Tax Credits Table 4-1: ARRA Tax Credit Specification for Residential HVAC Products, 2009 Future Federal Energy Efficiency Legislation State Energy Efficiency Renovation Incentives Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008 Energy Efficiency Home Renovation Programs by State Table 4-2: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009 Table 4-3: State & Utility Incentives for HVAC Energy Efficiency Renovations, 2009 Table 4-4: State & Utility Incentives for Energy-Efficient Roofing Renovations, 2009 Government Assistance Programs EERE Weatherization Program Figure 4-2: Homes Weatherized Under the DOE EERE Weatherization Assistance Program, 2000-2007 (in thousand homes) Table 4-5: EERE WAP State Funding Allocations Under the ARRA, 2009 (in million $) Housing and Urban Development Programs Financial Benefits of Energy-Efficient Home Renovations Figure 4-3: Breakdown of Residential Energy Usage, 2006 Heating & Cooling Energy Savings Roofing Energy SavingsChapter 5: Trends Remodeling Indexes look Grim Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009 Value of Remodeling Projects has gone down Table 5-1: Roofing Replacement Projects Cost vs. Value, 2007-2008 Government Now Much More Interested in Energy Efficiency State Level Residential Energy Efficiency Awareness Table 5-2: ACEEE State Energy Efficiency Ranking, 2008 Green Remodeling Trends Consumers Want More Green! The Holy Grail of Energy Efficiency: Zero-Energy Homes The downside of Increased Energy Efficiency Awareness: Greenwashing Energy Efficiency Remodeling for the Future Energy Efficient HVAC Trends R-22 Refrigerant Eliminated in New Products by 2010 High Efficiency Models Increase Market Share Programmable Thermostat Use Needs More Education Ductless Systems Struggle to Gain Popularity in the U.S Paying Attention to HVAC Installation Standards
  9. 9. Energy-Efficient Roofing Trends OEM Metal Coatings Surprisingly Strong in 2008 Figure 5-2: U.S. OEM Metal Building Product Coating Shipments, 2004-2008 (in millions of dollars) Consumers Demand „Dark‟ Cool Roofs Aggressive Marketing for Metal Roofing Green Roofs Growing Slowly Figure 5-3: U.S. Green Roof Market, 2004-2008 (in millions of dollars) Radiant Barriers & Radiant Control CoatingsChapter 6: DIY and Pro The Remodelers View of the Market Remodeling is a Heavily Fragmented Market Remodeling Industry Suffers from Unprofessional Image Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008 Energy-Efficient Remodeling High on Remodelers‟ Lists Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 The Future for Energy Efficiency Remodelers Residential HVAC Renovations Primarily Done by Pros Figure 6-3: Percentage of Residential Air Conditioner & Central Heating Renovation Projects Completed by Pros, 2001-2008 Residential Roofing Renovations is a Key Market for Pros Figure 6-4: Percentage of Residential Roofing Renovation Projects Completed by Pros, 2001-2008Chapter 7: Demographics Note on Simmons Market Research Bureau Consumer Data Table 7-1: Demographic Indicators and Resistors of Purchasing Room Air Conditioners in the Previous 12 Months, 2008 (Index) Residential Cooling Renovations Demographics Energy-Efficient Cooling Demographics Table 7-2: Demographic Indicators and Resistors of Purchasing Central Air Conditioning in the Previous 12 Months, 2008 (Index) Figure 7-1: Ownership of Central Air Conditioners 10 Years or Older, 2005 Figure 7-2: Ownership of ENERGY STAR Qualified Room Air Conditioners, 2005 Residential Heating Demographics Table 7-3: Demographic Indicators and Resistors of Purchasing Central Heating in the Previous 12 Months, 2008 (Index) Energy-Efficient Heating Equipment Purchasing Demographics Figure 7-3: Ownership of Electric Central Heating Units, 2005 Figure 7-4: Ownership of Central Heating Units 10 Years or Older, 2005 Energy-Efficient Residential Reroofing Demographics Table 7-4: Demographic Indicators and Resistors of Reroofing in the Previous 12 Months, 2008 (Index)Chapter 8: Manufacturers & Retailers
  10. 10. Residential Heating & Cooling ManufacturersCarrierOverviewPerformance & ProductsTable 8-1: Carrier Energy-Efficient Residential HVAC Products Sold in the U.S.,2009GoodmanOverviewPerformance & ProductsTable 8-2: Goodman Residential Energy-Efficient HVAC Products, 2009LG ElectronicsOverviewPerformance & ProductsTable 8-3: LGE Residential Air Conditioning Products, 2009Roofing Product ManufacturersFigure 8-1: Estimated Share of U.S. Roofing Products Manufacturing byManufacturer, 2008GAF MaterialsOverviewPerformance & ProductsTable 8-4: GAF Materials Energy-Efficient Roofing Products, 2009Owens CorningOverviewPerformance & ProductsTable 8-5: Owens Corning Energy-Efficient Residential Roofing Products, 2009Metals USAOverviewPerformance & ProductsTable 8-6: Metals USA Energy-Efficient Residential Roofing Products, 2009Retailers & DistributorsThe Home DepotOverviewPerformanceLowe‟sOverviewPerformanceWatscoOverviewPerformance & ProductsABC SupplyOverviewPerformance & Products
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