Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting

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Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting

  1. 1. Get more info on this report!Energy-Efficient Home Renovations Market, Part 2: Appliances &LightingAugust 1, 2009Green building is no longer just a fad; in fact, energy-efficient remodeling andrenovating is one of the few aspects of the U.S. construction business that still holds apositive outlook in the midst of the economic turmoil in 2009.The U.S. residential construction market was $363 billion in 2008, down 41% from itshigh of $620 billion in 2006. The home renovations market was $188 billion in 2008,down 18% percent from 2007. But SBI estimates that the home energy efficiencyrenovations market in the U.S. was $21 billion in 2008; down only 13% percent from2007’s $24 billion.Remodeling to improve a home’s energy efficiency instead of buying a new home hasbecome a preferred option in today’s market. In fact, the National Association of HomeBuilders found that 32% of home builders also provided remodeling services in 2008.Homeowners are still seeing the benefits of improving their home’s energy efficiencyeven in the economic instability of 2009. With energy consciousness shooting to theforefront of the media during the 2008 oil price peak, the Propane Education &Research Council has found 80% of homeowners are now concerned about the energyefficiency of their homes.Home builders and remodelers have been quick to provide remodeling services that arefocused on energy conservation and green building practices; as an example, 85% ofremodelers surveyed by the National Association of Home Builders in 2008 usedenergy-efficient windows on the majority of their projects. Retailers and manufacturersof building projects, residential builders and remodelers, and even state and federalorganizations now have to be able to provide knowledgeable energy conservationexpertise to succeed in their business.Home energy efficiency analysis now uses a ‘whole building’ approach, affectingall categories of building materials, from windows and doors to insulation tocompletely eliminating air leaks. To fully embrace this view, this report looks atthe impact energy-efficient building products are having on the renovations
  2. 2. market in a number of categories: Part I explores the market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects. Part II examines the energy-efficient appliance and lighting markets for home remodeling. Part III looks at energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.Report MethodologyReport data were obtained from government sources, including the U.S. Department ofCommerce, U.S. Census Bureau, U.S. Department of Housing and Urban Developmentand ENERGY STAR; trade associations such as the National Association of HomeBuilders (NAHB), and the National Association of the Remodeling Industry (NARI);research organizations such as the American Council for an Energy-Efficient Economy(ACEEE) and Harvard University’s Joint Center for Housing Studies (JCHS); websitesof home improvement contractors, manufacturers and dealers, industry analysts andprint and online business and trade journals.Consumer demographics and spending trends derive from data compiled by SimmonsMarket Research Bureau, New York, NY. Trends and recent developments in theindustry come directly from personal interviews with key players in manufacturing andsales of energy-efficient building products and discussions with knowledgeable insidersof associations such as the National Association of Home Builders.What You’ll Get in This ReportEnergy-Efficient Home Renovations Market, Part 2: Appliances & Lighting provides aconcise, focused look on the world of whole home energy-efficient renovations as itexists today, and shows where the market is moving towards in the next five years. Thereport highlights key players in the industry and pinpoints ways current and prospectivecompetitors can capitalize on recent trends and spearhead new ones. No other marketresearch report provides both the comprehensive analysis and extensive data thatEnergy-Efficient Home Renovations Market, Part 2: Appliances & Lighting offers. Plus,you’ll benefit from extensive data, presented in easy-to-read and practical charts, tablesand graphs.How You’ll Benefit from this ReportIf your company is already doing business in green home renovations or remodelingspecializing in energy efficiency, or is considering making the leap, you will find thisreport invaluable as it provides a comprehensive package of information and insight notoffered in any other single source. You will gain a thorough understanding of the currentmarket for all aspects of energy-efficient renovations, as well as projected markets and
  3. 3. trends through 2013.This report will help: Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs. Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products. Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.Additional InformationMarket Insights: A Selection From The ReportImports & Exports of Residential Lighting ProductsUnlike with appliances, residential lighting fixture imports have been dominated byimports from China for years, with 75% of imports to the U.S in this category in 2008.Even Mexico was a distant second with 11% of the residential lighting fixture imports tothe U.S.China is also the largest producer of CFLs in the world; the China Association ofLighting Industry states that in 2006 China was responsible for 70% of world CFLproduction. China was responsible for 87% of all fluorescent light imports to the U.S. in2008 according to U.S. trade data, with 86% of those imports being of the screw in(Edison) type of light bulb and the rest using the pin type sockets. SBI estimates that85% of the CFLs sold in the U.S. in 2008 were imported from China.Imports of CFLs have grown prodigiously since 2002 with a CAGR of 24% from 2002 to2008, but are now on the wane. CFL imports in 2008 saw a 14% drop in numbercompared to 2007 and a further 34% drop in the first quarter of 2009 compared to firstquarter 2008. As an interesting side note, Canada dominates imports of the 1.2 meter
  4. 4. straight fluorescent tubes commonly found in commercial buildings the way Chinadominates CFL imports to the U.S.In the News Government Funding of Energy Efficiency Programs Generates Growth in $21 Billion Energy-Efficient Home Remodeling MarketNew York, August 26, 2009 - Supporting energy efficiency as a way to decrease U.S.dependency on foreign fuels and reduce greenhouse gases moved to center stage in2009. In the one year alone, the Obama administration has provided more money toadvance energy efficiency programs across the board than in the last 10 yearscombined. Going into 2010, portions of this vast sum of energy efficiency money willalso be matched by each state, further growing the pool of available funds for theinitiative.This huge surge of funding supports the U.S. energy-efficient home renovations marketin a big way, according to Energy-Efficient Home Renovations Market, Part 2:Appliances & Lighting by leading industrial market research publisher SBI. The reportcites the Congressional Budget Office’s (CBO) expectations that the newly availablefunding will generate an estimated $6 billion in remodeling work by the end of 2010, allof which is energy efficiency related according to the provisions of the funding.SBI projects the energy-efficient home renovations market, which reached an estimated$21 billion in 2008, to experience a compound annual growth rate (CAGR) of 15% from2009 to 2013, growing 50% faster than the U.S. renovations market as a whole.Ultimately, SBI forecasts energy-efficient renovations will total $35 billon and progressfrom claiming 12% of the overall home renovations market to 15% in the five years to2013.Growth in two prominent product segments, energy-efficient appliances and lightening,is expected to mirror the overall energy-efficient home renovations market. SBI projectsthat both segments will achieve a CAGR of about 13% for the five-year forecast period.“With remodeling to improve a homes energy efficiency over buying a new homeemerging as the preferred option in todays market, more and more homeowners willundoubtedly take advantage of the benefits of the tax credits offered by the stimulusplan for installations of energy-efficient appliances and lighting,” says Shelley Carr,publisher of SBI.Energy-Efficient Home Renovations Market, Part 2: Appliances & Lighting is thelatest installment in a three part series. The report highlights two specific homeimprovement product segments: energy-efficient appliances and lighting fixtures(including bulbs). Along with analyzing the economic factors affecting the energy-efficient home remodeling market, the report explores the trends that are driving
  5. 5. renovations and examines the market potential of energy-efficient home renovations inthe U.S. through to 2013.The remaining reports in the Energy-Efficient Home Renovations series are availablethroughout 2009. Published in July, Part 1 explores the market for energy-efficient doorsand windows, caulking and weather stripping, and insulation used in home renovationprojects. Part 3, scheduled to publish later this year, explores energy-efficient heatingand cooling systems and the growing trend of energy-efficient roof renovations.About SBISBI (Specialists in Business Information) publishes research reports in the industrial,energy, building/construction, automotive/transportation and packaging markets. SBIalso offers a full range of custom research services.TABLE OF CONTENTSChapter 1: Executive Summary Scope of This Report Methodology The Market The U.S. Energy-Efficient Home Renovations Market Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) Energy-Efficient Product Segments for the Renovations Market Forecast Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Figure 1-3: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $) Measuring Energy Efficiency Prescriptive Energy Efficiency Programs Table 1-1: Summary of Energy-Efficient Appliance and Lighting Programs, 2009 Home Energy Efficiency Auditing for Renovations Home Performance Programs Financial Programs State Energy Efficiency Renovation Incentives Figure 1-4: Utility Funding for Energy Efficiency Programs, 2008 Government Assistance Programs Financial Benefits of Energy-Efficient Home Renovations Trends Figure 1-5 :NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009 Consumers Want More Green!
  6. 6. Appliance Remodeling Trends Residential Lighting Trends DIY and Pro Remodeling Industry Suffers from Unprofessional Image The Future for Energy Efficiency Remodelers DIY Versus Pro by Product Segment Demographics Appliance Renovation Demographics Energy-Efficient Lighting Demographics Manufacturers & Retailers Appliance Manufacturers Residential Lighting and Lighting Fixture Manufacturers RetailersChapter 2: The Market Scope of This Report Methodology A Note on the American Housing Survey Defining Energy-Efficient Energy-Efficient Appliances Energy-Efficient Lighting The Residential Construction Industry The U.S. Housing Construction Market Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $) The U.S. Home Renovations Market Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $) The U.S. Energy-Efficient Home Renovations Market Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $) The U.S. Appliance Market Table 2-1: U.S. Residential Appliance Market, 2002-2008 (in thousand units) The Energy-Efficient Appliance Market for Existing Homes Figure 2-4: Energy-Efficient Residential Appliance Renovations Market, 2003- 2008 (in billion $) Figure 2-5: Breakdown of Energy-Efficient Appliance Market for Existing Homes, 2008 The U.S. Residential Lighting Market Table 2-2: U.S. Residential Light Fixture and Compact Fluorescent Bulb Market, 2002-2008 (in million $) The Energy-Efficient Residential Lighting Renovations Market Figure 2-6: Energy-Efficient Residential Lighting Renovations Market, 2003-2008 (in million $) Imports & Exports of Appliances Table 2-3: U.S. Imports & Exports of Appliances, 2002-2008 (in million $) Imports & Exports of Residential Lighting Products Table 2-4: U.S. Imports & Exports of Residential Light Fixtures and Compact Fluorescent Bulbs, 2002-2008 (in million $)
  7. 7. Forecast Figure 2-7: Residential Energy-Efficient Renovations Market Forecast, 2009- 2013 (in billion $) Energy-Efficient Home Renovations Product Segment Forecasts Figure 2-8: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $)Chapter 3: Measuring Energy Efficiency Independent Product Testing Organizations Association of Home Appliance Manufacturers Table 3-1: AHAM Appliance Standards, 2009 National Institute of Standards and Technology Table 3-2: ENERGY STAR Lighting Efficacy Testing Standards, 2009 Prescriptive Energy Efficiency Programs ENERGY STAR Figure 3-1: ENERGY STAR Program Aided vs. Unaided Consumer Awareness, 2001-2008 Consortium for Energy Efficiency Energy Efficiency Standards of Residential Appliances Energy Efficiency Standards of Residential Refrigerators & Freezers Table 3-3: Energy-Efficient Refrigerator & Freezer Criteria, 2009 Energy Efficiency Standards of Residential Dishwashers Table 3-4: Energy-Efficient Dishwasher Criteria, 2009 Energy Efficiency Standards of Residential Clothes Washers Table 3-5: Energy-Efficient Clothes Washer Criteria, 2009 Energy Efficiency Standards of Water Heaters Table 3-6: Energy-Efficient Water Heater Criteria, 2009 Energy Efficiency Standards of Residential Lighting Fixtures Table 3-7: Energy-Efficient Residential Light Fixture Criteria, 2009 Energy Efficiency Standards of Compact Fluorescent Bulbs Table 3-8: Energy-Efficient Compact Fluorescent Bulb Criteria, 2009 New Energy Efficiency Lighting Standards Table 3-9: Energy-Efficient Residential Solid-State Lighting Criteria, 2009 Home Energy Efficiency Auditing for Renovations Energy Efficiency Auditor Certifications Table 3-10: State Level Home Energy Auditor Certification Programs, 2009 Self-Auditing Programs Home Performance with ENERGY STAR Home Performance Energy Auditing is a Fragmented Market Home Performance Energy Efficiency Rating Programs The RESNET HERS Index Home Environmental Rating Programs That Include Energy Performance The Future of Home Energy RatingChapter 4: Financial Programs ARRA Providing $20 Billion for Energy Efficiency Federal Energy Efficiency Renovation Incentives The ARRA Residential Tax Credits
  8. 8. Future Federal Energy Efficiency Legislation State Energy Efficiency Renovation Incentives Figure 4-1: Utility Funding for Energy Efficiency Programs, 2008 Energy Efficiency Home Renovation Programs by State Table 4-1: State & Utility Incentives for Whole Home Residential Energy Efficiency Renovations, 2009 Table 4-2: State & Utility Incentives for Appliance Energy Efficiency Renovations, 2009 Table 4-3: State & Utility Incentives for Lighting Energy Efficiency Renovations, 2009 Government Assistance Programs Housing and Urban Development Programs Financial Benefits of Energy-Efficient Home Renovations Figure 4-2: Breakdown of Residential Energy Usage, 2006 Appliance Energy Savings Table 4-4: ENERGY STAR Qualified Residential Appliance Energy & Water Savings per Year, 2009 Lighting Energy SavingsChapter 5: Trends Remodeling Indexes Look Grim Figure 5-1: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009 Government Now Much More Interested in Energy Efficiency State Level Residential Energy Efficiency Awareness Table 5-1: ACEEE State Energy Efficiency Ranking, 2008 Green Remodeling Trends Consumers Want More Green! The Holy Grail of Energy Efficiency: Zero-Energy Homes The Downside of Increased Energy Efficiency Awareness: Greenwashing Energy Efficiency Remodeling for the Future Energy Efficient Appliance Trends Smart grid to monitor/control appliance use Self-Testing of Appliances Leads to ENERGY STAR Label Abuse Expanding Energy Efficiency Appliance Categories Changing Water Heater Purchasing Decision Making Energy-Efficient Light Fixture Trends The Fixtures of the Future Table 5-2: Lighting for Tomorrow Finalists, 2008 The Future is Bright for Solid-State Lighting Decorative Light Strings Market Trends Table 5-3: U.S. Imports & Exports of Decorative Light Strings, 2002-2008 (in million $) Compact Fluorescent Bulb Trends The Growth of CFL Marketing Campaigns Death by Legislation: The End of Light Bulb Manufacturing in the U.S.?
  9. 9. Table 5-4: Countries with Non-Directional Light Bulb Energy Efficiency Legislation, 2009 A Tarnished CFL Image: Recycling is EssentialChapter 6: DIY and Pro The Remodelers View of the Market Remodeling is a Heavily Fragmented Market Remodeling Industry Suffers from Unprofessional Image Figure 6-1: Customer Willingness to Hire the Same Remodeler, 2008 Energy-Efficient Remodeling High on Remodelers’ Lists Figure 6-2: Frequency of Energy Efficiency Products Commonly Installed by Remodelers, 2001-2008 The Future for Energy Efficiency Remodelers Dishwasher & Water Heater Installations Figure 6-3: Percentage of Pro Dishwasher & Water Heater Installations, 2001- 2008 Light Fixture Installations Favor the DIY Homeowner Figure 6-4: Percentage of Pro Light Fixture Installations, 2004-2008Chapter 7: Demographics Note on Experian Simmons Market Research Bureau Consumer Data Energy-Efficient Appliance Demographics Figure 7-1: Age of Major Appliances as Percentage of U.S. Households, 2005 ENERGY STAR Appliance Sales Constant Throughout the U.S. Figure 7-2: ENERGY STAR Qualified Appliances Sales Share by Region, 2007 ENERGY STAR Appliance Ownership Demographics Table 7-1: ENERGY STAR Appliance Ownership Demographics, 2005 Water Heater Demographics Energy-Efficient Lighting Demographics Table 7-2: Demographic Indicators and Resistors of Purchasing CFLs Most in the Previous 12 Months, 2008 (Index) Bedrooms, Bathrooms and Kitchens, Oh My! Table 7-3: Estimated CFL Household Saturation by Room, 2008 Energy-Efficient Lighting Fixture Demographics Table 7-4: Top Demographic Indicators and Resistors of Purchasing Lighting Fixtures in the Previous 12 Months, 2008 (Index)Chapter 8: Manufacturers & Retailers Appliance Manufacturers Whirlpool Overview Performance & Products Table 8-1: Whirlpool Appliance Products, 2009 General Electric Overview Performance & Products Table 8-2: General Electric Appliance & CFL Products, 2009 A. O. Smith Overview
  10. 10. Performance & Products Table 8-3: A. O. Smith Water Heater Products, 2009 CFL and Lighting Fixture Companies TCP Overview Performance & Products Table 8-4: TCP Lighting Products, 2009 Acuity Brands Overview Performance & Products Table 8-5: Acuity Brands Residential Light Fixture Products, 2009 Retailers Sears Overview Performance The Home Depot Overview Performance Figure 8-1: Home Depot World Revenue, FY2005-2009(in billions of dollars) Lowe’s Overview Performance Figure 8-2: Lowe’s World Revenue, FY2004-2008 (in billions of dollars)Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=2287648US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004

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