Get more info on this report!Convenience Store Foodservice Trends in the U.S.September 1, 2011Packaged Facts’ Convenience Store Foodservice Trends in the U.S. estimates thatconvenience store foodservice sales grew 5.6% in 2010, and we forecast sales to riseby 5.8% in 2011 and 5.3% in 2012, on the heels of aggressive foodservice platformbuild outs and increased convenience store foodservice patronage. In the process,foodservice is transforming the convenience store user experience, forcing players toimprove their platforms or get left behind.Convenience Store Foodservice Trends in the U.S. helps industry participantsunderstand and leverage key trends shaping category growth, including: Analysis of convenience store users’ intended and actual purchases (by product category), to help participants develop trip consolidation strategies that increase guest traffic and leverage sales of other merchandise. Analysis of intended and actual foodservice purchases, to help participants leverage foodservice platforms as part of their trip consolidation strategies. Convenience store foodservice sales growth trends, by foodservice category (prepared foods, hot dispensed beverages, cold dispensed beverages, and frozen beverages), to help foodservice suppliers and operators develop menu items on trend. Prepared foods retail segment cross-usage analysis, to assess the degree of prepared foods competition among conveniences stores, grocery store/supermarket and fast food/QSR players and help position opportunity. Guest traffic analysis for the foodservice industry by segment; convenience stores, and convenience store foodservice, to identify opportunity among key demographic groups. “Quick Bite” food health attribute analysis, to develop on-the-go meal solutions and snacks in accordance with consumer health preferences. Convenience store foodservice purchase considerations, to develop and position menu items and craft marketing messages in accordance with consumer purchase rationales. Competitive foodservice analysis of five leading convenience store foodservice programs, to learn how these leading players are developing and adapting their foodservice platforms. Foodservice strategies, foodservice sales growth, menu analysis, and consumer usage demographics are included.
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Graph 2-1: Convenience Store Sales & Margins: Top Five In-Store Categories, 2009 Convenience stores wave foodservice carrot with trip consolidation stick Segmentation structure Employment trends suggest growth in convenience store-gas station hybrids Table 2-1: Employment Trends, Convenience Stores and Gas Stations, 2006-11 Packaged Facts convenience store foodservice market size 2011 momentum Graph 2-2: Convenience Store Foodservice Sales, 2006-13 Foodservice category and food type sales 60% of foodservice sales generated by prepared foods Prepared food Graph 2-3: Prepared Food Sales, By Menu Category Coffee worth $5 billion? Graph 2-4: Hot Dispensed Beverages, By Menu Category Cold dispensed beverages Graph 2-5: Cold Dispensed Beverages, By Menu Category Daypart sales analysis Graph 2-6: Convenience Store Foodservice Sales, by DaypartChapter 3: Product Mix and Competitive Foodservice Rationales Introduction Overview Helping consumers make more efficient use of their time Three minutes and counting Against the backdrop of limited leisure time Time-pressed women present convenience store foodservice opportunity Table 3-1: Time Spent in Leisure & Sports Activity, 2006-10 Placing time in demographic perspective It’s all downhill after 18 Have job, but no time Harried parents need help Table 3-2: Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010 Smokes on the ropes Table 3-3: Prevalence of cigarette smoking among U.S. adults aged 18 years and over, 2000-09 Get off the gasoline yo-yo Graph 3-1: Motor Fuel Consumption, Pricing, and Revenue, 2004-10 Competition from supermarkets and grocery stores Cross-channel usage is common Table 3-4: Convenience Store Prepared Foods Use & Mean Use Among Grocery Store Prepared Foods Users Table 3-5: Grocery Store Prepared Foods Use & Mean Use Among Convenience Store Prepared Foods Users
Competition from restaurants Table 3-6: C-Store Usage Frequency Analysis, Key C-Store User Groups Table 3-7: Fast Food Usage Frequency Analysis, Key C-Store User Groups Table 3-8: Fast Food Brand Usage, Key C-Store User Groups If you can‟t beat „em, join em Or build your own restaurant brand Or build your foodservice platform Speedway ratchets up prepared foods program Menu expansionChapter 4: Laying a Healthful Foundation Introduction Overview Health conundrum: do as I say, not say as I do Health not a top-of-mind purchase rationale Healthful connotations Targeting the base More produce produces results Portability, meet health; health, meet portability Packaging innovation helps drive growth Fresh is the word: “Program Fresh” Fresh program philosophy A trip consolidation strategy Table 4-1: The Pantry, Inc.: Fresh Program Highlights, 2011 Enhancing quality Coffee: ubiquitous and a foodservice growth lever Convenience Store Foodservice Trends in the U.S. Table of Contents September 2011 iii Fiercely competitive Generating coffee loyaltyChapter 5: Guest Traffic Analysis Introduction Overview QSR foodservice footprint dwarfs convenience store foodservice footprint Upside potential Graph 5-1: Foodservice Usage, by Restaurant Type and Daypart, 2011 Foodservice usage, by foodservice establishment type Fast food and convenience store foodservice share youth appeal Usage among 55+s plummets Table 5-1: Foodservice in Past Month, by Foodservice Outlet: Gender, Age & HH Income Convenience store foodservice usage varies by race/ethnicity More of an urban phenomenon Table 5-2: Foodservice in Past Month, by Foodservice Outlet: Race/Ethnicity, Region & Population Density Foodservice usage, by daypart
Lunch and dinner exhibit widest usage Target female snackers Table 5-3: Foodservice in Past Month, by Daypart: Gender, Age & HH Income Hispanics a breakfast opportunity? Urban versus rural Table 5-4: Foodservice in Past Month, by Daypart: Race/Ethnicity, Region & Population Density Convenience store usage Overview Enviable traffic trends Trip consolidation strategies have strong potential Graph 5-2: Convenience Store Use: Population Assessment, by Usage Frequency, 2011 No gender equality here Graph 5-3: Convenience Store Use: Population Assessment, by Usage Frequency, Gender, 2011 But such potential! Incentivizing older consumers a different story Graph 5-4: Convenience Store Use: Population Assessment, by Usage Frequency, Age, 2011 Working America: convenience store fans A locational nexus between work and c-store purchasing Table 5-5: Location Prior to Convenience Store Purchase, Work Relationship, 2010 And limited leisure time Table 5-6: Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010 Graph 5-5: Convenience Store Use: Population Assessment, by Usage Frequency Employed People in HH, 2011, Drilling into convenience store foodservice usage & mean use Let them eat snacks Wooing women Table 5-7: C-store Foodservice Use & Mean Use, by Daypart: Gender & Age Racial/ethnic groups exhibit varied usage Urban appeal Table 5-8: C-store Foodservice Use & Mean Use, by Daypart: Race/Ethnicity & Population Density Convenience store foodservice users: mean usage trends Female users close frequency gap HH income not a strong determinant Table 5-9: C-store Foodservice Use & Mean Use, by Daypart: Gender, Generation & HH IncomeChapter 6: The Consumer: “Quick Bite” Food Health Attributes Introduction
Overview: Food health attributes that determine choice of a “quick bite” A guide with many uses And the survey says Graph 6-1: Food Health Attributes, Degree of Importance When Getting a Quick Bite Food health attributes: gender analysis Graph 6-2: Food Health Attributes, Degree of Importance When Getting a Quick Bite, Gender Salt, fat and trans fat, oh my! Graph 6-3: Food Attributes, Degree of Importance When Getting a Quick Bite, Gender II Catering to food education and food portioning Graph 6-4: Food Health Attributes, Degree of Importance When Getting a Quick Bite, Age Complementing the menu Graph 6-5: Food Attributes, Degree of Importance When Getting a Quick Bite, Age IIChapter 7: The Consumer: Convenience Store Foodservice Purchase Considerations Introduction Convenience stores live up to their name Product differentiation an issue Graph 7-1: Convenience Store Foodservice Purchase Considerations Satisfying hunger Graph 7-2: C-Store Foodservice Purchase Considerations, Hunger: Gender & Generation Competitive leverage: Purchase non-food items along with foodservice ones Graph 7-3: C-Store Foodservice Purchase Considerations, Non-Food: Gender & GenerationChapter 8: Purchase Intention v. Actual Purchase: The Foodservice Connection Introduction Intention versus action: An overview And the survey says! Purchase intention Purchase result Graph 8-1: Purchase Intention v. Actual Purchase, by Product Type Problems closing the deal? Graph 8-2: C-Store Prepared Food Purchase Intention v. Actual Purchase I went to get prepared food, but I got . . . Table 8-1: C-Store—Foodservice Intention: Products Purchased; Foodservice Purchased: Product Purchase IntentionChapter 9: Foodservice Operations of Leading Companies and Brands Introduction Top 5 convenience store brands
Table 9-1: Top 5 Convenience Store Chains: Foot Traffic Analysis, by Gender &AgeSecond 5 convenience store brandsTable 9-2: Second 5 Convenience Store Chains: Foot Traffic Analysis, byGender & Age7Eleven, Inc.Strategic directionAggressive expansionPrivate label to differentiate and drive marginsGoing Digital to connect and promoteFood & foodservice strategyAggressive food sales growth target“We want our food to be better than restaurant quality”Remodeling to emphasize prepared foods and beveragesRetrofitting coffee to court MillennialsRamping up fresh produce to differentiateNew menu introductionsTable 9-3: 7-Eleven, On the Menu, 20117-Eleven Consumer UniverseA more urban footprint; key convenience store user groups accounted forTable 9-4: 7-Eleven Consumer Demographic Profile, 20117-Eleven by the numbersMerchandise sales share: fresh foods ring up $1.6 billionTable 9-5: 7-Eleven Inc., Sales by Product Category, 2011U.S. existing same-store sales rise modestlyTable 9-6: 7-Eleven Inc., Selected Metrics, 2008-2011SheetzNot just a convenience store, but a convenience restaurantFood first; convenience products secondSheetz Bros. KitchenSheetz Bros. CoffeezSheetz Bros. CreamerySheetza Pizza: round 4Produce aplentySheetz menu analysisTable 9-7: Sheetz, On the Menu, 2011Sheetz by the numbersTable 9-8: Sheetz, Selected Metrics, 2010WawaAggressive expansion planned for 2011Fresh food, home meal replacement, and own-branded flairCoffee is the foodservice foundation—goes thermalWawa Consumer UniverseTable 9-9: Wawa Consumer Demographic Profile, 2011Wawa by the numbersCasey‟s General Stores, Inc.
Takeover tug-of-war Growth and acquisitions Products offered Prepared foods growth Prepared food growth reflects strategy to promote high-margin products New store format makes room for foodservice Current momentum Casey’s store menu Casey’s by the numbers Foodservice sales growth outstrips merchandise sales growth Table 9-10: Casey’s by the numbers Alimentation CoucheTard Inc. Growth and acquisition strategy Notable acquisitions Foodservice strategy Circle K Consumer Universe Table 9-11: Circle K Consumer Demographic Profile, 2011 Couche Tard by the numbers Table 9-12: Couche Tard by the numbers QuikTrip Corporation Placing foodservice front and center: new store format analysis Food enhancements Beverage enhancements A food-centric experience QuikTrip Consumer Universe Table 9-13: Quick Trip Consumer Demographic Profile, 2011Available immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid=6498044US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093Fax: 240.747.3004