www.MarketResearchReports.com
Category : Confectionery
All logos and Images mentioned on this slide belong to their respec...
www.MarketResearchReports.com
Introduction to Report
 Launch Date: June 26, 2014
 Number of Pages: 56
 Geography Covera...
www.MarketResearchReports.com
About the Report
Understanding Consumer Trends and Drivers of Behavior
in the Italian Confec...
www.MarketResearchReports.com
Research Findings
Italian consumers most often look for Confectionery
products that help th...
www.MarketResearchReports.com
Research Findings Continues…
Women consume more Confectionery than men in Italy.
The main d...
www.MarketResearchReports.com
Get access to:
Key consumer demographic groups driving consumption within
the Italian Confe...
www.MarketResearchReports.com
Report Coverage
1. Definitions
2. Market context
3. Demographic cohort consumption patterns
...
www.MarketResearchReports.com
Company Coverage (Partial List)
1. Alpenliebe
2. Daygum
3. Elah Dufour
4. Esselunga
5. Ferre...
www.MarketResearchReports.com
Custom Research:
 Are you an industry professional, entrepreneur,
venture capitalist, inves...
www.MarketResearchReports.com
How To Buy This Report?
Visit following URL to see Table of Content and
purchase this public...
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Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market

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Market Research Reports, Inc. has announced the addition of “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market” research report to their offering. See more at- http://mrr.cm/ZdN

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Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market

  1. 1. www.MarketResearchReports.com Category : Confectionery All logos and Images mentioned on this slide belong to their respective owners.
  2. 2. www.MarketResearchReports.com Introduction to Report  Launch Date: June 26, 2014  Number of Pages: 56  Geography Coverage: Italy  Available Format: PDF Price For Single User License: USD 6,320 Price For Site License: USD 12,640 Price For Global User License: USD 18,960 Delivery Time: Within 24 Hours (During Working Days)
  3. 3. www.MarketResearchReports.com About the Report Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
  4. 4. www.MarketResearchReports.com Research Findings Italian consumers most often look for Confectionery products that help them create personal space and time amongst their busy days, or as rewards to help them recuperate at the end of their days. Manufacturers need to keep delivering value to austere- minded consumers. GDP per capita in Italy will not return to 2008 levels until 2017. This drop and slow recovery in the economy means consumers have adopted austere spending habits with limited trading up, habits they are unlikely to change in the near future
  5. 5. www.MarketResearchReports.com Research Findings Continues… Women consume more Confectionery than men in Italy. The main difference between men and women is in the consumption of Gum: on average, women consume chewing gum 27 times more per year than men. Italian Confectionery consumers value unique and special experiences: the Experience Seeking and Quality Seeking trends rank fourth and fifth out of the 20 trends studied.
  6. 6. www.MarketResearchReports.com Get access to: Key consumer demographic groups driving consumption within the Italian Confectionery market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 2008–2018 for Italy and nine other countries to give a global context The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future Examples of international and Italy-specific product innovation targeting key consumer needs
  7. 7. www.MarketResearchReports.com Report Coverage 1. Definitions 2. Market context 3. Demographic cohort consumption patterns 4. Consumer trend analysis 5. Innovation examples 6. Recommended actions 7. Appendix For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  8. 8. www.MarketResearchReports.com Company Coverage (Partial List) 1. Alpenliebe 2. Daygum 3. Elah Dufour 4. Esselunga 5. Ferrero SpA 6. Fini 7. Frankford 8. Gardini 9. Hammond's Candies 10.Haribo 11.Kinder 12.Leone 13.Lindt 14.Morinaga and Company, Ltd. 15.Natra For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  9. 9. www.MarketResearchReports.com Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @ http://www.marketresearchreports.com/idea-center
  10. 10. www.MarketResearchReports.com How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: http://mrr.cm/ZdN About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : info@marketresearchreports.com Phone: +1 302-703-7787 (USA) +91-8762746600 (India)

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